The official announcement caused a heated discussion in South Korea.
After Xiao Zhanguan published the TOD'S information, many Korean netizens highly affirmed Sean Xiao's face value and expressed their appreciation for the cooperation between Sean Xiao and TOD'S. They should best describe Sean as a sculpture. Some netizens dare to say that France should turn to China for help, because their sculptures in the Louvre have gone to China.
There is also a story about Michelangelo: If you meet Sean Shaw, you have to break the statue of David and come to Sean Shaw. It's funny, too
Some netizens broke the news that Sean might endorse the TODS brand.
Prior to this, on April 16, Liu Shishi, who had cooperated with TODS for four years, had just been upgraded from "image ambassador" to "spokesperson" of the brand, which shows that the brand is extremely cautious in the choice of spokesperson.
However, without any prior notice, 19 on the morning of May 9th 10: 05, Shawn Shaw's brand identity was officially announced. In the copy, "low-key and elegant gentleman image and self-loyal expression, the essence of classic gesture" is exactly where Sean Shaw's own image and word of mouth fit with the brand!
Personally, I like the brand TOD'S very much.
First, it gives people the feeling of elegance and stability.
Second, it is not so sharp-edged, low-key but revealing its own temperament.
Known as the most practical and perfect leather brand in the world.
Tod's was originally a family-run small shoe factory, which developed into a huge group in the 1940s. Under the management of the genius Deigo DellaValle, Tod's successfully went public, with a turnover of 387 million euros in fiscal year 2003. At the end of March, 2004, the sales network of Tod's Group included 65,438+007 direct stores and 29 dealers, which jointly operated brands such as Tod's, Hogan, Fay and Roger vivier.
In essence, TOD'S brand is characterized by low-key luxury. Compared with other luxury brands such as Gucci and Chanel, TOD'S is not so amazing and tends to pursue tradition, so it gives people a feeling of tepid.
In Italy, traditional and time-honored brands abound, but TOD'S is not the most famous.
But it can meet the basic requirements of petty bourgeoisie. The first bag I bought for myself after graduation came from Todd's house. TOD'S started from a small shoe factory, and now it has become a first-line boutique that everyone knows. Under the management of Diego Della Valle, president of the group, a pair of soybean shoes has won the favor of several generations. Today, we call it a classic.
However, TOD'S classic soybean shoes, as a century-old expert in shoemaking and leather, also have a classic legendary bag-D-bag, exquisite leather, neat tailoring, simple design, elegant DNA inherited from Italy, each of which is its fascinating reason.