Ogilvy is confident and definitely a flamboyant figure. Ogilvy had his own philosophy on advertising design, company management, and life. And his philosophy has penetrated into the modern advertising industry, especially in the empire he created. The influence is far-reaching and widespread, which is amazing. His famous sayings are widely circulated in the world of advertising, like laws. He conquered many people with his unique personality and free and easy world view. What is his charm (and even power)? Let us step into his ideological world and experience for ourselves the style of this founder of Ogilvy.

He is "the most diligent person one can meet." "Every night, his briefcase is so full of documents that it almost bursts out. The rest are put into envelopes and taken with him." Go home. When I came to the company the next day, everything was taken care of."

He regarded advertising design as his own responsibility and created an empire of his own. He believed that "it is the right and responsibility of a wise and kind elite to educate the world." He constantly restated his standards and entrusted his staff with the responsibility of adhering to the principles of successful advertising and achieving Do not violate.

Ogilvy believed that the function of advertising should be a medium of information rather than a form of art. He despised those competitors, dressing up their advertisements as "tongue-in-cheek, gimmicky, and sensational"; and harping on the so-called benefits of knowledge. Ogilvy advocated testing everything—"the idea, the title, the budget, the press." He abhorred political advertising, calling it "a complete lie."

He was born to despise sycophants, saying: "I hate people who are good at flattering. These people are usually the kind of people who bully their subordinates at the same time." In order to prevent the growth of this bad atmosphere, Ogilvy will give priority to hiring "the most capable and outstanding people around him." and strive to create a civilized, honest and friendly company atmosphere.

In the eyes of his employees, he is sincere, amiable, and has a strong sense of responsibility. Although he is stingy with words of praise, whenever he sincerely praises his subordinates, he means every word of it, which makes people proud and even intoxicating. ……