"Desire" is actually a life goal and an ideal. The difference between entrepreneurs' desires and ordinary people's desires is that their desires often exceed their reality, and they often need to break their current foothold and break the cage before they can be realized. Therefore, the desire of entrepreneurs is often accompanied by action and sacrifice. This is not something that ordinary people can do.

because you want it, but you can't get it by your current status, status and wealth, you have to change your status, improve your status and accumulate wealth by starting a business, which constitutes the trilogy of many entrepreneurs' lives.

Because of desire, we are unwilling to start a business, but act and succeed. This is the same road that most self-made entrepreneurs have taken.

Maybe we can apply a great saying: "Desire is the biggest driving force for starting a business."

2. Unbelievable endurance

On the road to starting a business, what kind of price, what kind of effort, and how much oppression, pain and even humiliation others can't stand, only those who have started a business know best! How many people are willing to pay the same price as them?

For ordinary people, patience is a virtue, but for entrepreneurs, patience is a necessary character.

as the old saying goes, "if you eat the roots, you can do everything." For starting a business, physical torture is nothing, but mental torture is fatal. If you want to start your own business, you must first ask yourself in your heart whether you have such a "concentration" and "spirit" in the face of all-round torture from physical to mental. If not, then be careful. For some people, it is a more suitable choice to work for others all their lives and be a wage earner.

3. Broad horizons

For entrepreneurs, it is only true that they are well informed. Broad knowledge and broad horizons can effectively narrow the distance between yourself and success and make entrepreneurial activities less detours.

Many successful entrepreneurs have the same ideas.

first, occupation. As the saying goes, if you are not familiar with it, you will go into the sea from your original occupation, and you are very familiar with the operation rules, technology and management of the industry, as well as the head and market. This kind of entrepreneurial activity has a great chance of success. This is the most common source of entrepreneurial ideas.

Second, reading, including books, newspapers, magazines and so on. Wang Chuanfu, the boss of BYD, was inspired by an international battery industry dynamic, a briefing-like thing. One day in 1993, Wang Chuanfu read in an international battery industry that Japan announced that it would no longer produce nickel-cadmium batteries at home. Wang Chuanfu immediately realized that this would lead to the international transfer of nickel-cadmium battery production bases and the opportunity to start his own business. Sure enough, in the following years, Wang Chuanfu took advantage of the market gap left by the withdrawal of Japanese enterprises. Many people equated reading with leisure. For entrepreneurs, reading is work and part of work, so we must have such awareness.

third, travel. As the saying goes, "Read thousands of books and travel a thousand miles". Traveling and looking around is a good way to broaden your horizons.

What does horizon mean? If you are an entrepreneur, a broad horizon means that you can not only have a better start than others at the beginning of your business, but sometimes it can even save you and your business.

The role of vision is not only manifested in the beginning of an entrepreneur's business, but also throughout the entrepreneur's entire business process. "How broad an entrepreneur's vision is, how big his career will be."

fourth, make friends. Many entrepreneurs' initial entrepreneurial ideas (ideas) are inspired by friends, or simply put forward directly by friends. Therefore, after starting a successful business, these people will keep in touch with their former friends more actively, make friends all over the world, and constantly open up their own social circles. Brainstorm with friends, and you will be able to constantly have new ideas and new ideas.

the sources of the four entrepreneurial IDEA are the four effective ways to broaden your horizons. When you are free, you must walk around more, talk with friends more, read more, observe more and think more. "Opportunity only favors a prepared mind", and the best preparation is to "broaden your horizons".

4. Being good at grasping the trend and being reasonable

The trend is the trend. Anyone who has done futures knows that the key to making money is to do the right direction, and this direction is the potential. For example, if the general trend is empty, you will do more; Or the general trend is bullish, you are short, and whoever doesn't lose money will lose money! On the other hand, it is difficult for you to make money even if you don't want to.

potential is divided into general potential, medium potential and small potential. People who start a business must follow the situation and study policies. This is the general trend. Many entrepreneurs think that policy research is "false, big, empty and empty" and meaningless. It's not. For an entrepreneur, as big as the change of national leaders and as small as the stay or absence of a small township official, it will have an impact on himself. In terms of policies, what the state encourages and restricts has a great bearing on the success or failure of starting a business. Doing the right direction and working hard along the level encouraged by the state may get twice the result with half the effort; Do the opposite direction, for example, a certain industry, a certain type of enterprise, the country is preparing to restrict and eliminate it from the policy level, and you will rush into it at this time, and you will definitely be beaten.

if you follow the trend, you can sail with it. Observing the government and studying policies is to understand the general trend.

medium potential refers to market opportunities. What is fashionable and popular in the market now, what people like and dislike now, may indicate the direction of your entrepreneurship. If Yu Minhong hadn't caught up with the nationwide English craze and gone abroad, he wouldn't have achieved today's success no matter how hard he tried, how much he shed tears and how much he sweated.

small potential is an individual's ability, personality and specialty. When choosing entrepreneurial projects, entrepreneurs must look for projects that suit their abilities, interests and strengths, so that you can make lasting and dedicated investment. Entrepreneurship is an activity that tortures people, and entrepreneurs should be psychologically prepared to suffer.

an entrepreneur should understand human feelings and things. As the old saying goes, "everything is learned when the world is clear, and the cultivation of human feelings is an article." The primary purpose of starting a business is to make money reasonably and legally, not to transform society. Transforming society means that after you are developed, you still need that kind of interest. Entrepreneurship is not about getting angry with anyone. You have to do whatever you want, and you have to make the other person feel like you, so you feel comfortable. You are setting yourself up.

Entrepreneurship is an activity to survive in the crevice, especially in the period of social transition, and the various systems and legal environments are not perfect. Only by adapting to the society first can entrepreneurs avoid problems in personnel joints. In contrast, many foreign-funded enterprises, which used to be very bullish, think that local talents can't do this or that, and only foreign monks can study well. Now they all realize the importance of talent localization. Why should talents be localized? Because local talents are more familiar with the local situation and can do things according to "local rules", that is to say, they can do as the Romans do. Entrepreneurs must be clear about the situation, not only political affairs and business affairs, but also the world and personnel. This should be the basic quality of an entrepreneur.

5. A keen sense of business, that is, business sensitivity

The sensitivity of entrepreneurs is sensitive to external changes, especially the rapid response to business opportunities.

Pan Shiyi is a celebrity in shopping malls now, and he has reasons to be a celebrity. Who can hear the business opportunity of 8 million yuan from someone else's words, and it is a sentence across the table, a sentence from several unrelated people?

In p>1992, Pan Shiyi was also the manager of the finance department of Hainan Wantong Group. Wantong Group was founded by Feng Lun, Wang Gongquan and others in Hainan in 1991. Feng Lun and Wang Gongquan both worked in the Nande Group, and they were both advisors of Mou Qizhong, the richest man in China. Wantong made a lot of money by speculating in Hainan in the first two years. In 1992, with the bursting of the Hainan property market bubble, Feng Lun and others decided to move Wantong to Beijing and send Pan Shiyi as a striker.

pan Shiyi arrived in Beijing with 5, yuan of travel expenses at the behest of Feng Lun. "On this day, he (referring to Pan Shiyi) ate in the Huairou county government canteen, and the people who ate next to him said that Beijing gave Huairou four indicators of joint-stock companies that raised funds in a targeted manner, but no one wanted to do it. Pan Shiyi, who has been in Shenzhen, knows that the indicator is money. He quietly chats with the director of Huairou County Economic Restructuring Office over dinner: "Can we make one?" The director of the economic restructuring office said, "OK, but it's too late now. We have to prepare six materials and submit them next week."

"Pan Shiyi immediately told Feng Lun this information, and Feng Lun immediately asked him to find a person in charge of the Beijing Municipal Commission for Economic Restructuring. The lead said, "this is a good thing. what you are will to do is to actively support that reform and give you a few days' grace. Joint-stock companies that raise funds in a targeted way need to find two sponsors with the prefix' middle' as required. Through various relationships, Pan Shiyi finally found China Federation of Engineering Societies and China Coal Science Research Institute as sponsors. Everything is ready. Pan Shiyi called Feng Lun with a mobile phone that she just bought for 4, yuan: "How big are you going to do? Feng Lun said, "We should discuss it with Wang Gongquan. Wang Gongquan said, "What we are doing now will definitely cost hundreds of millions.

"Pan Shiyi urged Feng Lun to make a decision quickly on the phone.' We are still waiting to submit the materials here.' Feng Lun told Pan Shiyi on the other end of the phone: "Eight is the most auspicious, so register 8 million. In this way, Beijing Wantong got 8 million yuan in cash financing without doing anything. "

This is the legendary story of Pan Shiyi's" 8 million words ". Later, Vantone lost money in Hainan. Thanks to the 8 million yuan that Pan Shiyi "listened to", Vantone is today. Later, the brothers broke up again, so Pan Shiyi's present Hongshi and the modern city next to Beijing Dabei Kiln were born.

Pan Shiyi earned this money not by accident, but because of his business sensitivity.

Some people's business sense is innate, such as Hu Xueyan, and more people's business sense depends on nurture. If you want to be a businessman, you should train your business sense like a hound. Good business sense is the best guarantee for entrepreneurs to succeed.

6, expand contacts

Entrepreneurship is not to draw "passive water" and plant "trees without roots". Everyone must have the conditions to rely on when starting a business, that is, the resources they have. The quality of an entrepreneur can be known by looking at his ability to establish and expand resources.

entrepreneurial resources can be divided into external resources and internal resources. Internal resources are mainly the entrepreneur's personal ability, the means of production, knowledge and skills, family resources and so on. It is undoubtedly important for entrepreneurs to have a good internal resource.

but the creation of external resources. It is also indispensable. One of the most important points is the entrepreneurship of human resources, that is, the ability of entrepreneurs to build their interpersonal or social networks. If an entrepreneur can't establish his most extensive interpersonal network in the shortest time, his business will be very difficult. Even if he can rely on leading technology or his own quality, such as hard-working or careful calculation, to achieve some success, we can assert that his career will not be great.

according to its importance, the interpersonal resources of entrepreneurs are firstly the resources of classmates.

Students can be seen behind many successful people, including those in childhood, those in college, and those in various adult classes, such as advanced classes and seminars. The well-known Forbes China tycoons Nan Cunhui and Hu Chengzhong were classmates in primary and middle schools, one was the monitor and the other was the sports committee member. Later, they started their business in partnership, and they separated after the business grew bigger. Tencent Ma Huateng also started his business with his college classmates.

In fact, students have the obligation to watch and help each other. In today's era, there is nothing wrong with going to school for commercial or utilitarian purposes.

Because students are in close contact and know each other better, and because teenagers have no conflicts of interest, most adults come together from all corners of the country, and there are few conflicts of interest between them, so friendship is generally more reliable and purer. For entrepreneurs, it is one of the most important external resources worth cherishing.

Similar to classmates, comrades-in-arms; People who can be compared with classmates and comrades-in-arms are fellow villagers. * * * With the same human and geographical background, villagers have a natural sense of closeness. Zeng Guofan only likes to use Hunan people when fighting, and the two most successful business gangs in China history, namely, Huizhou merchants and Shanxi merchants, are all fellow villagers' gangs and gangs wherever they go. It is the mutual support between fellow villagers that has made the history of Shanxi merchants and Huizhou merchants brilliant. Classmate resources and fellow villagers resources can be called the two most important external resources for entrepreneurs.

the second is career resources. For entrepreneurs, the most obvious effect is to promote professional resources. The so-called professional resources, that is, all kinds of resources established by entrepreneurs when they work for others before starting a business, mainly include project resources and interpersonal resources. Making full use of professional resources and starting a business from professional resources is in line with the dogma of "not familiar with it" in entrepreneurial activities. Especially in China, where the law of "avoiding competition" has not been generally recognized and implemented as in the United States or European countries, it has become a shortcut and magic weapon for many people to start their own businesses by choosing professional resources. Song Zhenghai, a former middle school math teacher and founder of "Good Boy", got the first order of baby carriages through a student's parents, only then did he know that there was such a money-making thing as baby carriages in the world. At the same time, Song Zhenghai's first fund for making a baby carriage was also obtained through a student's parents who worked as a director in a bank. Without the help of students' parents, Song Zhenghai might have accomplished nothing. Feng Lun and Wang Gongquan of Vantone used to be colleagues. They worked together in Nande. Later, they left Nande and joined hands with Hainan to farmland, which made them prosperous now.

the third is friend resources. Friends should be a general term. Classmates are friends, and comrades-in-arms are friends. Villagers are friends, and colleagues are friends as well. An entrepreneur, friends with a wide range of religions, should make friends, get on well with them, just like 18 weapons, which will be used when the time comes. Friends, like capital, are the more the better for entrepreneurs. "Depend on your parents at home and your friends when you go out" and "One more friend and one more road" are wise sayings. If an entrepreneur can't make friends and has few friends, he will definitely die. Interpersonal communication ability should be listed as the first quality of entrepreneurs.

7. Strategy

Shopping malls are like battlefields. A person who is brave and foolhardy will become someone else's dish sooner or later.

Entrepreneurship is a physical activity, but also a mental activity.

the ingenuity of entrepreneurs will largely determine the success or failure of their entrepreneurship. Especially in the current situation of increasingly homogeneous products, limited market and fierce competition, entrepreneurs should not only be able to be upright, but also have amazing ability.

For entrepreneurs, there is no such thing as great wisdom and small wisdom. Being able to do things well and make money is good wisdom.

There are few white-collar workers in Beijing who haven't eaten Lihua fast food. Bicycle food delivery teams painted with Lihua fast food signs can often be seen in the streets and alleys of Beijing. Lihua Fast Food was founded by a man named Jiang Jianping.