First of all, it is necessary to clarify what the core values ??are.
For financial workers, they are in the two main bodies of the financial industry and corporate units. Establish your own core values ??based on the core values ??advocated by the enterprise, combined with the code of conduct for financial personnel.
Secondly, it is to practice core values.
The core values ??of a company are specially derived by someone and will be subtly reflected in the daily behavior of the company. As a part of the enterprise, financial personnel are exposed to it every day and will naturally unconsciously practice the core values ??of the enterprise. However, while practicing corporate values, financial personnel must adhere to their own principles. In Zhu Rongji's words: "Integrity is the basis, ethics is the most important, follow the standards, and do not make false accounts."
For reference:
How Chinese enterprises establish their own core values
1. What are core values
Core value (core value) , motto, principal) refers to the creed that an enterprise must persevere in its business operations and strive to ensure that all employees must believe in it. Core values ??are an important part of corporate philosophy. They are a series of guidelines for how to deal with internal and external conflicts in the development of a company, such as the company's views or attitudes toward the market, customers, employees, etc. It is how the company expresses how it survives. claim. For example, Procter & Gamble's core values ??are: leadership, ownership, integrity, passion for winning and trust.
Chinese companies have only been operating according to their nature for a very short time, and there are even fewer companies that can establish and adhere to their core values. Compared with Western companies that have been operating for more than a hundred years, although in Before the term corporate culture came out, they were not called corporate culture or core values, but they already had a relatively mature corporate culture operation system, and the emphasis and persistence that entrepreneurs attach to corporate culture is enough to put most Chinese entrepreneurs to shame. As William Hewlett, co-founder of Hewlett-Packard, said: "Looking back on a lifetime of hard work, what I am most proud of is probably helping to create a company whose values, methods and achievements have influenced the way businesses are managed around the world. A company with far-reaching influence." It can be seen that Western entrepreneurs have a deep understanding of how to establish the core values ??of a company, especially the impact of core values ??on a company. On the contrary, many entrepreneurs in China do not know what core values ??are, or they think that core values ??are just a matter of posting some fashionable management philosophies or cautionary sayings on the wall or writing them on paper, or else just making a list of them. Plenty of theories or routines in management books make corporate core values ??an embroidered pillow on the lips and written on the wall.
The true core values ??of the enterprise must meet the following standards:
1. It must be the heartfelt words of the core team of the enterprise or the entrepreneur himself, and it must be the core value of the enterprise in the business process. For example, some companies have the word "integrity" in their core values, but if no honest behavior is reflected in the actual operation process, then it is not the company's core values. From this perspective, core values ??cannot be used to pursue fashion. The core values ????of the world's top 500 companies are not necessarily your core values, such as innovation, people-oriented or the pursuit of excellence. They can be part of your value system, but they are not necessarily your core values. It doesn’t have to be your “core” values.
2. Core values ??must be the spiritual principles that truly affect the operation of the enterprise and can withstand the test of time, so once they are determined they will not be easily changed.
3. The so-called core refers to the most important key concepts. The number will not be too many, usually five to six. Chinese companies often have some misunderstandings when establishing core values. They like to be comprehensive and comprehensive, so they ask some so-called professionals to write concept manuals. Little do they know that these concepts may just be fancy words to attract attention. The result is that they mislead employees and make it difficult to Form a value system.
2. Methods for Chinese enterprises to establish core values
1. Based on the long term and adhere to basic business creeds
China is now in a transitional period, with more opportunities than opportunities. Many speculative behaviors or irregular operations can make people rich overnight, so many people with mixed feelings call themselves entrepreneurs, and their business philosophy can be said to be to make money rather than a career. Great companies need great entrepreneurs. They know how to abide by basic business ethics at all times. They know how to weigh the pros and cons of long-term interests and short-term interests. They know how to give up money in order to get more money. Therefore, they will consciously abide by the concept of integrity in the absence of a formal integrity system in China, and even do things that many other entrepreneurs think are "stupid". This is exactly how Chinese companies will distinguish between excellent companies and good companies in the future. The biggest difference between general enterprises. Therefore, adhering to business ethics, adhering to basic business creeds, and taking a long-term view, even at any cost, are the representatives of the core values ??of Chinese enterprises in the future.
2. What you advocate must be respected by you
Many Chinese entrepreneurs realize the role of corporate culture. They often talk about corporate culture and require everyone to Top-level managers should pay attention to the construction of corporate culture, but they themselves are still aloof, being double-skinned in what they say and do, or asking employees to be themselves but being careless. This is an absolute mistake. As an entrepreneur, his main management functions should be strategy, human resources and corporate culture, which means he should make strategic decisions, establish a platform to attract talents, and be a good pastor of the company's core values. "What you advocate must be respected by you"! If the core values ??of a company are not practiced and promoted persistently by the entrepreneur himself, then what qualifications do you have to ask employees to believe in these so-called core values ??and put them into action?
3. The more national, the more global
Chinese enterprises are now in a stage of rapid development. The Chinese management model has not yet been formed, and there are various management thinking and methods. The management world is full of questions about what management methods and concepts are suitable for Chinese enterprises. Everyone has their own opinions. We believe that in the establishment of core values, we must adopt the approach of "drawing on the strengths of others and focusing on ourselves". We cannot blindly imitate the core concepts of so-called world-class companies, but we cannot ignore business laws and violate axioms by solely emphasizing "appropriate talents". is the best”. Corporate culture is rooted in the soil of national culture. If the core values ????are contrary to national culture, then it will not survive at all. Therefore, it is easy for us to understand why multinational companies attach great importance to cross-cultural management issues. The president of a multinational company must be an expert in cross-cultural management, because no matter which country's enterprise's most "excellent" core values, if it cannot be integrated with the culture of the local country, it will lose the soil for survival. Therefore, Chinese enterprises cannot be ambitious and blindly pursue shortening the gap with world enterprises and establish so-called world-class concepts. They should create a true core value based on national culture and business ethics, which is also the inner pursuit of entrepreneurs. Only in this way, Only Chinese enterprises can establish a value system suitable for China's national conditions.
In fact, there is not much difference between Chinese companies and Western companies in the methods of establishing core values. The key is the difference in concepts of understanding core values. That is to say, the method used by Chinese companies to refine and express the company's core values ??is not the most important. You use Western rational thinking to express it, as long as your employees can understand it. You use traditional Chinese classical Chinese to express your ideas. , there is no problem if your employees can accept and understand it. The key is whether the concepts you advocate are your "core" concepts. The most critical thing is whether you can abide by these concepts.