The standard Chinese and English font of enterprise name is an important identification element of enterprise image, which together with logo constitutes the core communication of enterprise. The name of the enterprise is in bold and bold Chinese, which is serious, strong and powerful. Logo Description: The logo is based on Gong Jian's initial letter "J", which is divided into three ribbons by two white lines. These three ribbons represent a powerful construction engineering group integrating scientific research, design and construction with diversified business. At the same time, it also means that the construction group should base itself on the Beijing market, occupy the domestic market and open the international market. The three ribbons form a whole around a center, which embodies the unity of Construction Engineering Group, giving full play to its overall role and constantly creating new achievements; The three ribbons point upwards, symbolizing the continuous exploration and development of the Group and its rising position in the construction industry. The logo as a whole is like an endless runway, which means that the construction engineering group will start from scratch and hit the peak on the road of development.

business goal

It is the fundamental purpose and main intention of the enterprise. Beijing Construction Engineering Group has condensed decades of enterprise practice and determined the enterprise purpose of "building buildings to educate people". "Building a building to educate people" requires enterprises to provide material products for the society, at the same time, cultivate pillar talents who contribute to social development, and strive to build a building and train a group of talents. In the new century, enterprises should make great efforts in respecting talents, gathering talents, cultivating talents and managing talents, constantly improve the talent incentive mechanism, implement the talent training strategy, effectively improve employees' ideological and moral level and technical and professional quality, cultivate high-quality, efficient and high-level talents, and create a team of employees with excellent ideological and moral qualities, excellent business skills, diligent innovation, enterprising spirit, courage to lead and climb the peak, so as to revitalize, innovate and develop enterprises.