Reading copywriting is like listening to a song. When you are happy, you will hear it, and when you are sad, you will hear your own mood.

the penetrating power of copywriting is different for thousands of people and different time nodes.

The person who put pen to paper had an epiphany, and the person who fell in love hit it off.

so.

1

The topics we give ourselves,

make us in time.

It's from Luo Zhenyu's 221 "Friends of Time" New Year's Speech.

The world gives people papers every day, and we are busy with the papers thrown by the whole world every day. One by one.

what about ourselves? What about the questions you gave yourself? That's what makes us look like in the future. What are you going to do? What are you going to accomplish? What are you going to cross? The world is so complicated and changeable that our generation should have their own way in mind.

In p>221, I hope everyone will have their own papers. And answer it well.

2

No matter how long the night is,

the light is always there.

From vivo's Ordinary Night

This is a short film made by my favorite Shanghai Italian advertisement for vivoX6. This copy is really great, which combines the current social emotions and insights and gives people warmth and encouragement.

Night is not only the dark night, but also the darkest moment in the past 22. And light means not only light, but also confidence and hope of life, as well as the product characteristics of X6 mobile phone to capture dim light in the dark.

With Pu Shu's "Ordinary Road" as the background music, it is full of healing and bursting with strength.

No matter how many disappointments there are in life, please believe that light always exists.

3

People encounter things that they can't solve

The best way is to tell the truth

It comes from Minning Town, a 221 poverty alleviation drama

Unexpectedly, it was conquered by this poverty alleviation drama in the midday sun at the beginning of 221, and I didn't expect that watching poverty alleviation drama could be so high one day. Douban's high score of 9.4 also proves that my choice is not wrong.

In the whole drama, we should pay attention to the details, have a good mind and a good laugh, especially the acting skills, just like the netizen said, "

I feel that even mushrooms are acting online

".

Professor Ling, played by Huang Jue, is really impressive. At first, I didn't dare to admit that Huang Jue, who has always been a literary fan, still has a strong literary atmosphere. Where he is acting, it is entirely Professor Ling himself. I once regarded the drama as # Professor Ling's Mushroom #. Therefore, I must share with you the wise words of Professor Lin after he was beaten. After all, I smiled.

4

Every word sent out

has been revised 1 times

from Polaiya.

At Chongqing Hongtudi Station, Polaiya put up 82 illustrations and posters with the theme of "The First Year of Graduation, Fighting with the New World". I talked about what happened in the first year of graduation, and some feelings are still fresh in my memory, no matter how many years I graduated.

And every word in this copy is too true. Every young person who has just entered the society will find that the world may be different from your imagination, but this is your life lesson to complete.

grow up in the collision with the world, while you are young, and discover a bigger world and better yourself.

Think of the saying in Friends of Time, "Fight against time and make friends with time". Learn to do things in confrontation and learn to enjoy.

5

No matter where you are,

it's the year of reunion if you are concerned.

From Oreo's Three Immortals Returning to the Cave

Every year at this time, there are a number of short films about the Spring Festival, reunion and family ties. This year is no exception. The impact of the epidemic encourages local festivals, and the feelings of homesickness and reunion are naturally heavier.

Don't say anything. No matter where you are or why you can't go home for the New Year,

As long as you have concerns and intentions, it will be the year of reunion.

6

There is no Shenzhen in the world.

You have come, so there is Shenzhen

Footsteps in Shenzhen, a global recruitment video from Shenzhen.

This should also be the most popular video I have ever seen. Everyone says that this is a short film about "robbing people" in Shenzhen, but in fact, it is also a warm and inspirational short film, which ignites the fighting spirit of "working people".

Shenzhen has upgraded the expression of talent concept with a small incision like "Footsteps", which is also the footstep of each of us towards the future.

especially the copy, which is really expressed neatly and rhythmically.

7

If life can shine,

it's probably in a sea of people.

from Tik Tok's "Someone" series.

Tik Tok's advertisements are always close to ordinary people, looking for touching materials from the lives of ordinary users in Tik Tok.

This series of copywriting is also very interesting. Five ordinary people who are almost unknown are selected, and many adjective prefixes are used to make the characters three-dimensional and give them light.

The intention is very good. Every ordinary person has his own shining and moving place, and countless shining points constitute an ordinary but unique life.

so, who is someone? Someone is everyone in a sea of people! We can all add countless prefixes to our lives. I am "a person of xxxxxxxxxxx".

8

Every China native who is born strong belongs to an ox.

from Mengniu.

On January 2th, the curtain walls of landmark buildings in 15 cities, including Beijing, Shanghai, Shenzhen, Wuhan, Guangzhou, Hangzhou, Xi 'an, Chengdu, Chongqing, Jinan, Qingdao, Changsha, Nanjing, Hefei and Fuzhou, flashed with the blessing of the Year of the Ox from Mengniu.

Mengniu pays tribute to all the people in China who have passed the extraordinary year of 22, and gives its own wishes for the coming Year of the Ox. It basically praises all the people in China, so I strongly recommend this copy:

9

It's from Li Birthday in The Story of a Wonderful Flower.

This is a point made by Li Dan in the debate topic "Should the collapse of adults be hidden" in the first issue of Qipa Shuo at that time. I happened to read it in that issue, and this sentence went on hot search at that time.

to be precise, this is not a copy, but when I read it at that time, it hit me directly, and probably hit many other people, so it was logical to go on a hot search.

At any time, there are always all kinds of minor events that break down in adults' lives. It hit me because I said "forget it". Now think about it, although there may be helplessness and bitterness behind it, it is actually a mediocre way of doing things and a compromise to life.

No matter whether it collapses or not, whether it is hidden or not, I still hope that everyone will face the collapse and forget it less. Don't fool yourself.

1

There is no need to make a fuss about the love of young people.

It comes from the Monster Family of UnionPay.

In the face of the post-95 generation, which is about to take the lead in consumption, I think this cut-in angle is really great. What I see is tolerance, which can accept the different loves and lifestyles of young people.

If we still use the didactic way, or use the simple and rude "grasping" before, or impose it on them with our own universal view, it will be like children listening to adults saying boring things and feeling helpless.

Therefore, there is no need to make a fuss about the love of young people;

make rights younger and make youth more special

. This should be the attitude of all young brands.

/

So, do you have a favorite copy recently?

Wen | WeChat official account ID:mumuseo Hot Pot is getting more and more expensive. Where is it?

As a native of Chongqing, I used to tell my foreign friends that Chongqing's hot pot is absolutely the best in the country, with the most authentic taste and the cheapest price.

Now, I can say the first two sentences confidently, but in the end, the level of "price" seems a little different now.

from the perspective of hot pot merchants, the cost of refining old oil is actually higher than that of new oil, which needs to be stored in re-refining, and the old oil needs to be submitted to the relevant departments for review. Therefore, in terms of cost and profit, the old oil is not only cumbersome, but also less profitable.

If the oil is new, although it lacks the flavor of the old oil, when it is implemented to consumers, it is bound to charge a pot bottom fee, so the overall price will naturally come up.

Especially after the renovation of "old oil", almost every hot pot restaurant in Chongqing began to collect pot bottom fees, which is the first reason why hot pot became expensive. If we want to dig deeper, the cost of raw materials for old oil is low, but the labor cost of refining old oil is extremely high (many stores will not refine old oil). Taken together, the cost of old oil is actually higher than that of new oil.

In the view of merchants, the new oil has lower cost and higher profit, so they will certainly choose the new oil. After implementing it to consumers, they will have to charge a pot bottom fee for each table of hot pot, and the price of hot pot will naturally become higher.

of course, behind the price increase of hot pot, it is also inseparable from the rise of various hot pot ingredients, labor costs, rent, water and electricity.

In a word, 8 yuan per capita can only be considered as average when eating a hot pot in Chongqing. If you meet an affordable fly restaurant, everyone will have to go to 5 yuan, even if you get a party.

The per capita consumption of 8 yuan is not low in Chongqing. There is little difference between eating a hot pot, a barbecue or a fried chicken with this expenditure, which is probably between "I can cook it at home" and "I can't cook it at home".

Hot pot, most Chongqing people can easily cook a decent meal at home, so why go out and spend that "wasted money"? Therefore, those "I can't cook it myself at home" foods have become the choice of more Chongqing people.

If I choose, Youpin, as a barbecue lover, the answer is obvious. To what extent am I obsessed with barbecue? I ate three barbecues in five days, whether Japanese or Korean.

The reason why eating hot pot now is much more expensive than before has a lot to do with the market industry and the average consumption level of people now. Prices have risen sharply, and the salary level of diners has also increased. Therefore, the current operating cost of hot pot restaurants will only rise, and if the original consumption level is maintained, it is actually difficult for hot pot restaurants to operate and support, so it is difficult to maintain a balance of payments without raising prices.

This caused public indignation among my friends. When I asked them out for barbecue for the fourth time, I was rejected by everyone. Finally, I had to go out for food alone.

It's a challenge for tourists to eat barbecue alone, so they can stand loneliness and the sight of people around them. It is also a test for the barbecue shop. If a person can't order several dishes, he may not be able to meet the needs of customers.

I picked up my mobile phone and found a Japanese food store with a one-person barbecue package. As long as it's in 68 yuan, it's tailor-made for me. I rushed to the door of the store and found that the decoration was not bad. The kitchen of the barbecue shop was open, which was very izakaya-like.

The seats in the front row are all for guests who come to eat barbecue alone, just like sushi restaurants, so that they won't be embarrassed by sitting at a big table alone.

There are some breezy illustrations and posters on the walls, as well as some menus, shop slogans and colorful wind chimes, which remind the tourists of "Natsume Friends Account", which is very healing.

The store has also prepared a kimono experience, where diners can wear traditional Japanese costumes, enjoy Japanese barbecue and be more involved.

I took a seat at random, and immediately my little brother came to pour water. By the way, I served a small dish with three different ingredients, including seaweed, pickles and clams.

Clam is sweet and spicy, which is very appetizing, while seaweed is sweet, and kimchi is sour, taking into account the tastes of different people.

Because we ordered a single meal, there were few ingredients visible to the naked eye, each serving was only two or three pieces. Fortunately, there were many kinds of ingredients, so this meal was very rich. Especially this barbecue platter is really delicious!

On the whole, this set meal in 68 yuan is quite worthwhile. If you want to have a good meal once in a while, barbecue will be a good choice.

Besides, a barbecue restaurant like this can be said to be the welfare of young people living alone in Chongqing. Even if a person can come here for dinner, it will never be embarrassing.

Anyway, if I have to choose between barbecue and hot pot, I don't think I can give the answer. They are both my favorite foods. According to the mood of every day, the things you like to eat are different, and you may even like hot pot today and barbecue tomorrow. What's the reason why you can't get the offer?

It's almost the end of August, and most of the fresh graduates have completed the "cloud defense" one after another, which means that they will soon enter the stage of graduation and leaving school. At this point, did you get your favorite offer?

It is estimated that most students' answers are: No! For a job, many people may think that I studied (fang) and (bu) and (ji) in college for four years. Now that I have graduated, isn't it natural to get an offer? That's wrong. The offer is only what you "want", not what you "deserve". This "deserved" is what you have learned, thought and done during your four-year study in college, as well as during your preparation for job hunting and interview, and what kind of accumulation will be rewarded.

why do many students fail to get the offer?

Many students feel that they have worked very hard. Every day, they try their best to submit their resumes on the Boss's direct employment, hook-up and job hunting, and also send messages to the boss on their own initiative, but they get few interview opportunities, let alone an offer. Are you really so far away from a job? We are also recruiting people recently. Let's show you the resumes of two of them:

Although there are only a few such special cases, the resumes of most job seekers also have various problems. Among the resumes we receive, basically only one notice can be screened out for interview every 8-1 copies, and many other brother teams are in the same situation.

what issues will p>HR pay attention to when screening resumes? What preparations should job seekers make in order to improve the chances of passing the initial screening, increase the interview opportunities and finally get the favorite offer?

According to the report on the employability of college students in 22 jointly released by China Renmin University and Zhaopin, the main reasons why graduates didn't get an offer were as follows:

They were too confused and didn't know what kind of job they should choose;

the requirements of the employer are not met; Resume delivery is too little;

There are too few interview opportunities;

Not paying enough attention to job hunting and not actively looking for a job;

The pneumonia epidemic has affected the pace of my job search;

there are few channels to obtain job opportunities;

there is no job that meets my requirements.

Compared with the students who have got the offer, the reasons for the top ranking are: having relevant internship experience; Clear job hunting objectives; Rich experience in social practice; High interview skills; Professional and prestigious school background.

It can be seen that, apart from the unchangeable factors such as epidemic situation, schools and majors (the proportion is not very high), the main reasons that affect job hunting include clear and definite career planning, social practice experience, job preparation and interview skills and attitudes.

for not yet.