The essence of business is value exchange. The key to the development of enterprises in the market is to grasp the needs of users and provide quality services. At present, the upgrading of consumer demand is the result of the joint action of human demand upgrading and market development. The development of users' needs also conforms to the law of human needs development (Maslow's hierarchy of needs theory).

Take C-end as an example, the relationship between human needs and business is reflected in:

Physiological needs: clothing, food, shelter, transportation, sleep and travel (just needed);

Safety requirements: housing (real estate), occupational safety (education), etc.

Respect needs: socializing, entertainment, etc.

Social needs: public welfare, personal brand, etc.

Self-realization and transcendence: personal potential, ideal realization, concentration and no sense of time.

Second, the thinking of investment banks

At present, more and more capital is pouring into China, and the competition in the investment industry is becoming increasingly fierce. The average life span of enterprises in China is about 3 years. More and more venture capital institutions provide entrepreneurs with more detailed and competitive services, not just funds. Here are some ideas about investment banks:

1, basic services of investment institutions

If we can provide entrepreneurs with more convenient and efficient capital and resource services and pay attention to the user experience of entrepreneurs, it will help to enhance their competitiveness.

Step 2 invest in "people"

Many investors say that the key to investment lies in investors.

Entrepreneurship is the process of internalization of entrepreneurs.

A person's model affects success. In addition to the model, the dimensions of entrepreneur quality model also include: motivation, ambition, insight, cohesion, learning, integrity, tenacity, execution, tolerance and obsession.

The characteristics of entrepreneurs are not completely formed at the time of starting a business, but their characteristics and personality have gradually formed at the beginning of starting a business, before starting a business, and even in the student days. Most successful entrepreneurs belong to serial entrepreneurs, and a successful entrepreneur belongs to small probability.

Investment banks with increasingly fierce competition can identify entrepreneurs with high potential and high performance at the beginning of their business or before the entrepreneurs establish a connection. High-quality entrepreneurial projects generally develop rapidly, and many investment banks will take the initiative to attack.

2. Entrepreneurship ecology

The entrepreneurial atmosphere is getting stronger and stronger, but from the perspective of return on investment, the core and key resources are still used for high-performance entrepreneurs. Other people related to entrepreneurship are also a kind of resource, can you use it? For example, can we create an entrepreneurial ecosystem and empower each role to contribute and benefit in the ecosystem?

3. How to better serve entrepreneurs?

(1) Information resource output: industry information, future trends, market judgment. ...

(2) Self-improvement service for entrepreneurs: knowledge practice platform, such as Chaos University; Experience of successful entrepreneurs, etc.

(3) Acquisition of resources

Step 4 take the initiative

Some entrepreneurial activities that entrepreneurs participate in, such as summit, Creative China Competition, China Innovation and Entrepreneurship Competition, etc.

Some activities that high-potential entrepreneurs participate in are not limited to entrepreneurial activities;

Digital database of entrepreneurial talents and data analysis of entrepreneurial quality.

Potential entrepreneurial talent pool, such as social and university innovation and entrepreneurship competitions.

5. Future trends of entrepreneurs

In addition to male entrepreneurs, there will be more and more female entrepreneurs and young entrepreneurs in the future. Whether it is possible to establish contacts and brands before women and young people start businesses in the future, such as supporting women's entrepreneurship conferences, youth leadership forums and other activities.

The above is a small part of thinking, thanks for reading.

emerging

20 18.4. 10

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