The term "richest man" has always been a topic, and people are always very curious about such successful people who can change the world. For example, Li Ka-shing, the richest man in his early years, and today's e-commerce giants Jack Ma and Ma Huateng.

What everyone has not noticed is that the position of the richest man has changed. He is Zhong Suisui, the founder of Nongfu Spring. Almost everyone has drank from Nongfu Spring, but Zhong Suisui’s name is not very famous, far less than that of Jack Ma and Ma Huateng. Although the new richest man is a low-key person, his story is quite legendary and exciting.

The bumpy road of growth

In fact, if you carefully understand the growth process of each richest man, it is not difficult to find that people who have achieved success later did not have smooth sailing in the early stages of their lives. There are many challenges to go through. Perhaps it is in compliance with the famous saying: When heaven entrusts you with a great responsibility, you must first work hard for your mind and body.

The same goes for Zhong Suisui. During his youth, the external environment was in a turbulent stage of development. Because his grandfather had a political experience, his parents were forced to move to their hometown. Zhong Suisui was also forced to drop out of school and learn the skills of a bricklayer and a carpenter, and did craft work for a period of time.

No successful person happens by accident. Zhong Suisui dropped out of school midway, but he always had a clear goal. He never thought he would be a bricklayer for the rest of his life. After the college entrance examination was resumed, he actively participated.

Although he didn't even know the most basic knowledge at that time, it didn't stop him from dreaming of getting into a university.

After a long period of hard work and two consecutive years of taking the exam, Zhong Suisui was finally admitted to Radio and TV University and became a reporter in the rural department of Zhejiang Daily. This experience as a reporter was an unforgettable experience for him, and it also provided him with good connections in business management.

After working as a reporter for a period of time, the craze for economic opening began to surge. Zhong Suisui has always been a very ambitious person. Many people around him have gone to sea to start a career, and Zhong Suisui naturally followed suit.

In this way, he gave up his job as a reporter again and went into business following the Hainan gold rush. He did not start making drinks such as Nongfu Spring, but started a mushroom growing company.

In fact, this is also complementary to his subsequent business philosophy. It has to be said that Zhong Suisui's vision is very avant-garde. He has long predicted that people will pay attention to health preservation after they can eat enough.

The company will develop rapidly and he will become the richest man

After entering the business battlefield, Zhong Suisui has not encountered any particularly big storms. He himself is a very forward-looking person who is steady and practical. people.

After founding the mushroom cultivation company, he immediately founded the Health Hall, which is still very influential in the market. The health care products created by Yangshengtang have received very good response once they are launched on the market, but the products they produce still give people the feeling of skin care drugs, and the demand is not for everyone.

After that, the Nongfu Spring series was born. The various drinks produced by Nongfu Spring target a very wide range of consumer groups.

Zhong Suisui's ambitions don't stop there. He has successively ventured into various fields such as real estate, medical equipment, women's products, and agriculture. Some people think that this is Zhong Suisui expanding his territory, while others think that Zhong Suisui is seeing the shortcomings of his own company and intends to cast a wider net just in case.

In any case, Zhong Suisui's company is going further and further. Wantai Biotechnology, controlled by Yangshengtang, successfully listed on the Shanghai Stock Exchange and was successfully listed. But Zhong Suisui's goal goes far beyond that. Nongfu Spring published its prospectus the day after Wantai Biologics went public.

When it comes to Nongfu Spring, everyone will immediately think of the advertising slogan: We do not produce water, we are just porters of nature. In addition to being deeply impressed by this advertising slogan, everyone has no deeper understanding of Nongfu Spring. They just think of it as a bottle of mineral water.

Who would have thought that the throne of the richest man in the future would be transferred from the hands of e-commerce giants to the hands of industrial entrepreneurs operating beverages. Why is Nongfu Spring so powerful?

In fact, Nongfu Spring not only sells mineral water, it also creates many brands and products. Scream, which was popular in the early years, was one of them.

Nongfu Spring has always been adaptable to changes in the market, and has become less popular with the rise of functional drinks in recent years.

But Nongfu Spring immediately produced drinks such as "Nongfu Orchard" and "Oriental Leaf".

The positioning of Nongfu Spring has always been relatively high-end. A bottle of drinks like "Oriental Leaf" is much more expensive than Coke, but it has also been favored by the audience because of its packaging positioning.

Soon Nongfu Spring will also be listed on the market. Because Nongfu Spring has a special water source just like their advertising slogan, facing water source difficulties, Zhong Suisui plans to enter the international market to solve these difficulties.

Low-key and high-profile

The listing of Nongfu Spring put Zhong Suisui on the road to becoming the richest man, but we are still unfamiliar with Zhong Suisui’s name, and we are even more confused about why he You can replace Jack Ma and become the richest man.

This has to start with Zhong Suisui’s business acumen. Our seemingly ordinary Nongfu Spring is only priced at 2 yuan a bottle. It cannot be considered a high-end product, and absolutely anyone can afford it.

But I never thought that the gross profit from a bottle of Nongfu Spring could be as high as 1.2 yuan. With such high profits coupled with extremely high sales volume, it is unjustifiable for Nongfu Spring not to make money. Many relevant people joke that Nongfu Spring is not only nature's porter but also nature's "money printing machine".

Joking aside, Zhong Suisui's business acumen and skills are really impressive. This is why it is not difficult to explain why a mineral water seller can become the new richest man. But why did the status of this richest man come from obscurity?

Zhong Suisui was lonely along the way. He had few friends but made many enemies. His personal style seems to still follow the traditional Confucian charm of our country. He is unobtrusive, not impulsive, and observes and accumulates strength in secret.

Therefore, he did not attend many business seminars and political meetings. He did not even attend the listing ceremony of Wantai Biotechnology. This is so different from Jack Ma's way of being that everyone is very unfamiliar with him.

But Zhong Suisui seems to have no intention of changing his character as he becomes the richest man. He is destined to be a low-key rich man. The richest man has always been accompanied by many stories, and Zhong Suisui's road to success did not go so smoothly. His life is also very magical. When he was a boy, he had no idea that he would do such a big thing in the future.

Perhaps all of this can still be gleaned from his character. He does not talk much, does not make complex relationships, acts in a low-key manner, and has clear goals. All of them can be called A prerequisite for success.

It can be seen that it is no accident that Zhong Suisui became the richest man. Perhaps the next richest man will be working quietly in a corner.