The crash 1929 was written by Galbraith and published in 1955. This is a concise but insightful history book, reprinted from the first edition. What is the reason for it? Galbraith himself wrote in 1997: "Whenever it stops printing, a speculative bubble ... will arouse people's interest in this period of history, which is an important case of the rise and fall of modern economy."

"Extraordinary popular fantasy and mass madness", Charles? Author Charles MacKay, published in 184 1 (Chinese version is published by China Financial Publishing House). This book is about the Dutch tulip craze in 1634 and the "south sea bubble" incident in 1720 (Nanhai Company was founded in171,mainly engaged in slave trade. The company's shares were once hot in the market, attracting a large number of investors. 1720, the stock soared from 128.5 to 1, which triggered an unprecedented speculative upsurge. However, in September of the same year, the stock market plummeted and the stock fell to 124, which made the chronicles of irrational fanaticism such as the bankruptcy of many speculators fascinating, and it profoundly described the impulse of human beings to fall into speculative fanaticism.

Interesting money, Mark? Author marc singer, published in 1985. From the point of view of pure entertainment, no book is better than Biesinger's story about the collapse of Pennsylvania Plaza Bank in Oklahoma. This book is one of the first books to expose scandals in depth.

Active Age: The Drama and the Collapse of Wall Street Bull Market in the 1960s, John? Author john brooks, published in 1973. Brooks was a late contributor to The New Yorker magazine. He made an in-depth analysis of the * * * mutual fund craze in the 1960s, and his confident business writing technique was unprecedented and unprecedented.

enterprise

Man at the door: the fall of RJR· Na Beske? Bryan Burrough and John? Author John Helyar, published in 1990 (Chinese version published by Machinery Industry Press). This book tells the story of RJR Na Beske's $25 billion leveraged buyout, which is regarded as an allusion (one of the authors is a senior contributor to Fortune). Everything necessary for good business news is in books-tricks, cigarettes, wives stolen from others, and greed enough to destroy Wall Street. If you want to understand the tragic greed in human nature, there is nothing better than this book.

Jim: Building Sustainability: The Successful Habit of Forward-looking Companies? Published by Jim Collins and Jerry I Bora, 1994 (Chinese version is published by CITIC Publishing House). This book begins with the simplest question: Why are great companies great? Then, this paper makes an in-depth study. This is a grand, arduous and bold goal. Oh, by the way, these words are used in this book for the first time.

Chainsaw Scare: Al Dunlop's infamous career in an era of profit at all costs, by John? Author John Byrne, published in 1999. When Dunlap brought his passion for mass layoffs from Scott Paper to Sunbeam, the latter was fragmented and the stock price plummeted. Byrne described the process of this rout in detail to readers, and there were many criticisms of Dunlap in the narrative, because the author himself hated his hero.

Who says elephants can't dance? Who says elephants can't dance? ), by Guo Shina, published in 2002 (the Chinese version was published by CITIC Publishing House). Guo Shina described how he turned the company around as CEO of IBM from 65438 to 0993. For those who think that "corporate culture" is just a puzzling concept in the consultant's mouth, this book contains some valuable experiences.

decision-making

Annapurna: A place for women, Arlene? By Arlene Bloom, published in 1980. The book tells an exciting story of an all-female mountaineering team trying to climb the 8,000-meter-high Anna Poorna Mountain, in which victory and failure are intertwined. The author is the person in charge of this mountaineering operation.

The best and smartest person, David? David Halberstam, published in 1972 (Chinese version published by Xinhua Publishing House). The author brilliantly explains why primitive candlelight is used-in this book, it is Robert? Robert mcnamara's young cadres tried to apply what they had learned in Ford Motor Company to the Vietnamese battlefield, but it didn't always work.

In the center of the ocean: the tragedy of the whaling ship Essex, Nathaniel? Philbrick, published in 2000. When the harpoon was also used in the "oil industry", a whaling ship on Nantucket Island sank into the Pacific Ocean. The cause of the accident was hit by a whale as big as Melville described in his Moby Dick. The tragic consequences of the accident led to the study of decision failure.

Killer angel, Michael? Author Michael Shaara, published in 1974 (once adapted into the film Gettysburg, considered as the most authentic and magnificent film reflecting the American Civil War). This Pulitzer Prize-winning historical novel lets you experience the battlefield like a soldier in the Battle of Gettysburg. Among these people is Robert, who wants to die? General Robert Lee.

Thirteen Days: Memoirs of the Cuban Missile Crisis, by Robert? Author Robert F. Kennedy, published in 1969 (Chinese version published by Shanghai People's Publishing House). Robert? Franklin? This fascinating book described by Kennedy in the first person reads like Tom? Tom clancy's novels. The book tells important experiences about authorization and making correct judgments.

economics

Capitalism, Socialism and Democracy, by Joseph? By Joseph A. Schumpeter, 1942 (Chinese version is published by Commercial Press). Don't look at the title, just skip to Chapter 7 "The Process of Creative Destruction". If you look around again, you will find this situation everywhere.

Everything for sale: the value and limitations of the market, Robert? Koutna, published in 1996. Free market can stimulate people's entrepreneurial enthusiasm, but it also caused the Asian financial crisis. Koutna makes people think about why the invisible hand is useful, but sometimes it is useless.

Chapter 12 of General Theory of Employment, Interest and Money was written by john maynard keynes and published in 1936 (the Chinese version was published by the Commercial Press). Although Keynes was a famous writer, most of his works were obscure and outdated. The surprising exception is chapter 12 of this book, which tells us why financial markets fascinate and confuse us. Its meaning transcends time, and the words are vivid and humorous.

Popular internationalism, Paul? Author paul krugman, published in 1996 (Chinese version published by Peking University Publishing House). The Economist said in a series of controversial and interesting articles that most views on international trade are nonsense. When Krugman criticized the lazy thoughts of politicians, journalists and even economists, he did not forget to teach them a lesson.

The Wealth of Nations, Adam? Adam Smith, published in 1776 (Chinese version published by Shaanxi People's Publishing House). Smith is often ridiculed as a fanatic advocating laissez-faire, but he is not. The Wealth of Nations eloquently advocates the intrinsic value of a liberal and enlightened government and individual. No one can beat him in defending capitalist morality.

morality

Thief's Nest, James? James stewart, 199 1 published (Chinese version is published by international cultural publishing company). In this book about morality, kindness (a group of persistent government lawyers and detectives) triumphed over evil [Michael? Milken, Ivan? Buschi, Martin? Martin Siegel, Dennis? Dennis Levin]. However, before that, evil has gained many benefits.

Informant Kurt. Author Kurt Eichenwald, published in 2000 (Chinese version published by Machinery Industry Press). Ehrenwalter's book, with calm language, thrilling plot and immersive dialogue, tells a somewhat abnormal informant. As far as suspense is concerned, it is entirely possible to talk to le carre (le Carr? I can't see any books written by famous British spy novelists.

Leading quietly: an unorthodox guide to doing the right thing, Joseph? l？ Author Joseph L. Badaracco, published in 2002 (Chinese version published by Machinery Industry Press). Finally, we have a moral book for people living in the real world to read. I suggest those who want to keep their jobs and "do things right" read it.

The smartest person in the room, Besagni? Bethany McLean and Peter? Peter Elkind, published in 2003. This fascinating book about the collapse of Enron (co-authored by two senior writers of Fortune magazine). It mercilessly blames the responsible party for the bankruptcy of the company, which not only explains how Enron lost its way, but also explains how the whole Wall Street lost its way.

The way we live now, Anthony? Author anthony trollope, published in 1875. This is Trollope's classic satire on Victorian London. The author believes that speculators and trust fund people in London "can't tell the difference between business and fraud". This view is surprisingly familiar to those who observe corporate villains today.

globalization

Beijing Jeep: The Short and Unpleasant Romantic History of American Enterprises in China, by Jim? Author Jim Mann, published in 1989.

Freedom: the purpose and means of development (development is freedom), Amartya? Author Amartya Sen, published in 1999.

The mystery of capital: why does capitalism win in the west and fail elsewhere? Author Hernando de Soto, published in 2000. Peruvian economist de Soto explained why property rights are important to liberals who don't like the concept of property rights very much.

Non-zero: The Logic of Human Destiny, by Robert Wright, published in 2000 (Chinese version by Taipei Teacher Zhang Publishing Company). This book wonderfully combines history, theology, economics, game theory and evolutionary biology, and thinks it is a good thing, but it may also be inevitable because all countries in the world have become more interconnected.

"Oil? Money? Prize: the epic pursuit of oil, money and power, Daniel? Author Daniel Elgin, published in 199 1 (Chinese version published by Xinhua Publishing House).

investment

Warren Buffett's article: Lessons from American companies, Lawrence? Lawrence Cunningham, editor-in-chief, published in 1997 (Chinese version published by Machinery Industry Press). Buffett has never written a book, but in his annual letter to shareholders of Berkshire Hathaway, he talked about many of his views on investment, management and corporate excesses. Cunningham screened Buffett's letters from 1979 to 1996 and compiled them into this excellent collection of Buffett's works.

Smart investors: a practical consultation book, Benjamin? Author Benjamin Graham, published in 1949 (Chinese version published by Jiangsu People's Publishing House). Warren Buffett called this classic book a guide to value-based investment strategies.

Money Ball: The Art of Winning Unfair Games, Michael? Author michael lewis, published in 2003. Billy, the general manager of the Oakland team described in this book? Billy beane is not only a clever baseball team owner, he has many ideas. He is also an example of reverse investment. He knows how to find another way to achieve results, which is of course a way for smart investors to make money.

leadership

Never back down: Selected Speeches of Winston Churchill was edited by Churchill's grandson Winston Churchill and published in 2003. "Never retreat. No matter how big or small, you can't back down. Never yield to force and seemingly powerful enemies. "

About leadership, John? Author john gardner, published in 1990. Gardner believes that leadership is a skill that is constantly improved through learning, and has nothing to do with status and power. He also carefully analyzed many aspects of leadership, without using fancy language and blunt metaphors.

"Martin? Lu Se? Watershed: America in the King's Age 1954- 1963), Taylor? By Taylor Branch, published in 1988. This fascinating book tells the story of Martin Luther Jr. The story of Martin Luther King and others in the civil rights movement shows the creative and destructive leadership in the movement. Kim and his comrades don't have any conventional means of power, but they still find various ways to use power.

Personal history, Katherine? Author katharine graham, published in 1997 (Jiangsu People's Publishing House, Chinese version). The late Graham was shy when she was a child. She was always insecure. She always did this until her charming husband shot himself. Later, she got up the courage to take over the Washington Post company. During her administration, the company reached new heights in financial performance and news reporting. Her defense of the First Amendment of the United States Constitution made her a hero. Her dinner party made her a legend.

Titan: The life of John Rockefeller Sr, Ron? Author Ron Chernow, published in 1998 (published by Hainan Publishing House in Chinese). If these 75 books are unfortunately burned, you can only keep one, and that may be this book. This biography is as influential as his protagonist.

Negotiation and management

Civil suit, Jonathan? Author Jonathan Hall, published in 1995 (Chinese version published by Yilin Publishing House). Hal tells the story of a lawyer who fought a company that discharged carcinogens into a small town pond. The story reads like a thriller, showing a persistent person competing with two giant companies.

Effective manager, Peter? Author peter drucker, published by 1966 (Chinese version published by Qiushi Publishing House). Before managing others, you must learn to manage yourself. Drucker will tell you how to do it in this thin book.

Do you still remember me "(Remember every name every time), Benjamin? By Benjamin Levy, published in 2002. This book has fulfilled its promise. After reading it, you will no longer stare blankly at employees or customers.

For a ride: how Daimler-Benz took Chrysler away, Bill? Co-authored by Bill Vlasic and Bradley A. Stec, published in 2000 (Chinese version published by Huaxia Publishing House). This book tells the story of the merger with Daimler's Juergen? Schlempp (J? Gen Schrempp) Why is it always better than Bob of Chrysler? Bob Eaton moves faster.

Women don't ask: negotiation and gender differences, Linda? Linda babcock and Sarah? Author Sarah Lashev, published in 2003 (Chinese version published by Taiwan Province Morningstar Publishing Company). The first book properly explains the differences in negotiation methods between men and women, and why women so often ignore what they deserve at work (equal pay for equal work is the first). Every male manager in America should read it.

Office politics

New york Live: unofficial history, by Tom? Tom Schiers and James? Andrew? James andrew miller, published in 2003. Saturday night's live program is full of sex, drugs and screaming competitions, but the most incredible thing is that it has been broadcast for 30 seasons. Think of this book of oral history as a manual to manage those who are very creative and have borderline personality syndrome.

The price of loyalty: George W. Bush, the White House and Paul O 'Neill's education? Author Ron Suskind, published in 2004 (Chinese version by People's Literature Publishing House). George W. Bush ("the blind man in a room full of deaf people") didn't do very well. However, no matter what your political views are, you will be deeply impressed by this book about Bush, Carl? Karl rove and Vice President Cheney's brilliant description of how to work.

The Prince, nicolo? Machiavelli, 15 13 (Chinese version is published by Shaanxi People's Publishing House). Machiavelli was not born good at politics. Today, we can call him a "pragmatist". However, the book he wrote after losing his official position in Florence was shockingly frank. He said that power and idealism can never coexist.

"Something's wrong", Joseph? Author joseph heller, published in 1974. This novel is the follow-up work of Heller's Catch-22, which describes the story of a man trying to realize the American dream. The office in the novel is quite similar to that in Kafka's novel. If you want to be promoted in your work, your heart is very important.

force

The autobiography of little Watson (Fatherson &; Co: My life in IBM and beyond), thomas jr and Peter? Author Peter Petre, published in 1990 (Chinese version published by CITIC Publishing House). From the perspective of Watson Jr. (co-author is a senior freelance writer in Fortune magazine), the book describes how Watson Sr. founded and operated IBM and how Watson Jr. himself took over the company. The language in the book has a strong personal color, sometimes humorous, sometimes full of complaints, sometimes aggrieved, and sometimes calm, telling the process of power transfer between two generations.

The 48 laws of power, Robert? Author Robert Kester, published in 1998. It's so cynical that I cut off the core idea-I'd rather cheat than be cheated. Many of the author's viewpoints ("The longer I am silent, the sooner others will speak") are very useful.

Indecent exposure: the true story of Hollywood and wall street, David? McClintic, published in 1982. McClintich sued the federal government for Columbia movies and David? The Boegelmann incident was written as a drama about power. This power struggle is in the East Coast tycoon Herb? Between Allen and the producers on the West Coast. This book can let you know the details of what happened to the board of directors of the company during the life-and-death period.

Impact: Why did you say "Yes"? (influence: psychology of persistence), Robert? Author Robert Cialdini, published in 1993 (Chinese version published by China Social Sciences Press). How can we convince others? To answer this question, psychologist Chaltini explored various phenomena, including mother turkey, hitchhiking, Hare Krishna and the incredible effect of the word "because". He enumerated six principles that should be followed in persuading others.

Power broker: Robert? The decline of Moses and new york (power brokers: the decline of Robert Moses and new york), Robert? By Robert Carroll, published in 1974. Moses, the legendary city builder (the late American official, the planner of many public facilities and buildings in new york, including Lincoln Center and United Nations Headquarters), built a political machine that has been running for decades despite the opposition of the mayor, governor and even president. Carlo's classic biography is by far the most in-depth study of American power.

project management

American steel: hot metal man and the revival of rust belt, by Richard? By Richard Preston, published in 199 1. If the employees of Newco turn the dissolved metal into complete strip steel, it will trigger a revolution in the steel industry. If anything goes wrong, their new factory will be destroyed. The author who wrote Hot Zone told a fascinating story.

Billion-dollar molecules: a company's search for the perfect drug, Barry? Barry Voss, published in 1994. No author knows the inside story of biotechnology companies like Voss. Voss talked about the hardships of Vertex drug research and development, the twists and turns experienced by the new company, and the conflict between great science and good business.

Cadillac Desert: The American West and Its Desert Water, by Mark? Leissner, published in 1990. The American west was not won by gunmen and prostitutes with gold in their hands, but by those who supplied water to the west. This book is by far the best discussion on how politics, business, ambition and the seven deadly sins together change the face of America.

The making of the atomic bomb, Richard? Author Richard Rhodes, published in 1986. This thick book not only tells the story of Los Alamos National Laboratory and Manhattan Project, but also carefully reproduces the whole process of one of the most important and terrible scientific projects in history.

Strategic vision

Sun Tzu's Art of War (about 500 BC). This book is probably the greatest art book so far, which contains famous aphorisms such as "the soldier is cunning" and "the teacher who has been violent for a long time is not enough for the country". For those who want to know the strategy, this is a tried and tested masterpiece.

Black Hawk Down: The Story of Modern War, by Mark? Author Mark Bowden, published in 1999. No one (even the Pentagon, ghosts and gods, and of course soldiers parachuting from helicopters into downtown Mogadishu) would have thought of the difficulties they would face. Boden tells the shameful history of the United States' entry into Somalia, eloquently explaining the taboo of making operational plans.

Information rules: a strategic guide to network economy? Hal, Chapiru? Hal Varian, published in 1997 (Chinese version published by Renmin University of China Press). Some people say that most of the works in the internet age are like the medieval elixir that harms people and does not cure diseases. Take this book as an example. That's not right. The principles of economics have not changed. Chapireau and Varian explain how these principles are applied to the information world.

Only paranoia can survive, Andy? Author Andrew S. Grove, published in 1996 (Chinese version published by CITIC Publishing House). This book can be used as a special forces training manual for enterprise managers. Grove is one of the founders of Intel and the current chairman of the company. He honestly explained to readers how to succeed in the most terrible business environment-an environment where competition, technology or entry rules suddenly changed.

Tipping point: Malcolm, how can small things have a big impact? Malcolm Gladwell, published in 2000 (the Chinese version was published by CITIC Publishing House). What do best-selling novels, crime waves and yawning have in common? They are all examples of ideas and group behaviors moving from fashion to popularity. There are many examples in Gladwell's book, that is, inclusive free thinkers use the above phenomenon for their own use.

Technology and innovation

The Last Lonely Inventor: Tales of Genius, Deception and the Birth of Television, by Evan I. Schwartz, published in 2002. This cautionary story tells the story of an outstanding thinker [Philo T. Farnsworth, an American inventor and electrical engineer, invented the TV display tube as early as 1927] and a big enterprise (RCA company here, farnsworth accused him of infringing his vacuum tube patent and finally won the case). You can guess who won.

New and improved: the story of American mass marketing, Richard? Author Richard Tedelo, published in 1990. Who invented the shopping cart? Coke-Ola, Cocola, and Cork? When did consumers first appear in the American continent? Tedlow is an outstanding expert in business history. He answers all kinds of questions you want to ask.

They created America: two centuries of innovation from steam engines to search engines, Harold? Harold Evans, published in 2004. Evans told us the history from steam engine to search engine, and introduced 53 most famous innovators in American history. Their common feature is that they don't envy fame and fortune, but are eager to realize social democratization-let more people use things that only a few people could enjoy before.

Sam walton: Made in America, Sam? Sam walton and John? John Huey co-authored, publication number 1992 (Chinese version published by Shanghai Translation Publishing House). Most great ideas are actually not complicated, and Wal-Mart is a good example. Walton's idea is to open cheap shops in small towns that other retailers think are too small to make money. His writing (co-authored by the editorial director of Time Company) still shines with simple wisdom.

Victorian Internet: Telegraph and/kloc-The Extraordinary Story of Online Pioneers in the 9th Century, by Tom? Author Tom Standich, published in 1998. That's a new technology that people can contact! Will make investors rich! It's like an internet craze-but Samuel is the main character? Samuel Morse (inventor of telegraph transmitter and receiver).