At the beginning of the speech, it is a bridge between the speaker and the audience, a bond to establish initial friendship between the speaker and the audience, and plays an important role in the whole speech process. If the speech is well written at the beginning, it can communicate the feelings between the speaker and the audience, concentrate the attention of the audience, arouse the interest of the audience, and thus make the audience have a strong desire for the content of the speech. A successful speech, we should make great efforts at the beginning of the speech, carefully design and arrange the beginning, try our best to make the beginning of the speech move the hearts of the audience and bring the hearts of the speaker and the audience closer and closer, so as to win the audience's goodwill and lay the foundation and pave the way for the success of our speech. On the other hand, if the speech is poorly written at the beginning, it will lose the link of communicating with the audience at the beginning, thus weakening the appeal of the speech. A good beginning of a speech can set the tone for the whole speech. A good speech can make the finishing point at the beginning, clarify the main idea of the speech, and naturally guide the following content. Whether the speech belongs to discussion, narration or lyricism; Its style is solemn, festive and cheerful, or humorous; Always observe and taste at the beginning of a speech. It can be seen that the beginning of the speech plays an important role in the style of the whole speech. Therefore, when an experienced speaker writes the beginning of a speech, he often has to make some careful thinking and choices about the style and writing method of the whole speech.
Writing an article needs to be as handsome and beautiful as the crown of the phoenix, especially at the beginning of writing a speech, which needs to be stimulating and artistic. In a word, the artistry at the beginning of the speech needs "town field". The so-called "town field" is a special term for the stage art of drama. Acting needs town field, and the town field of acting mostly uses the appearance of actors to "town field". The speech also needs a town hall, that is, it needs to attract the attention of the audience from the beginning. Although the theater of a speech has a certain relationship with the manner, mood and temperament of the speaker on the stage, it mainly depends on the language charm of the beginning of the speech itself.
Type of speech at the beginning
The beginning of a speech is also called prologue, which is an introduction to the speaker at the beginning of the speech. The prologue plays a dual role in the speech. First, arouse the audience's strong interest and win the audience's goodwill. Whether it is an unusual move, a few sighs or a few short words, we should try our best to be close to the hearts of the audience and touch their heartstrings, so that they can feel that the speaker is amiable, respectable and lovely. The second is to create a suitable atmosphere for the whole speech, set the tone for the whole speech, or outline the purpose of the speech, which naturally leads to the following. Therefore, an excellent speaker always tries to control the audience and capture the hearts of all the audience with his unique demeanor, loud voice, novel content, exquisite language or other means from the beginning.
According to the laws of speeches and the summary of practical experience, there are mainly the following ten types of speeches at the beginning. 1, question type
After taking the stage, ask the audience one or several questions and let them think with the speaker. This will immediately attract the attention of the audience, prompting them to concentrate their thoughts quickly, and at the same time think quickly and listen carefully. Listening to the lecture with questions will greatly increase his understanding of the content of the speech. However, the questions raised should not be too excessive, but should be centered, interesting and thought-provoking; If you ask a plain question, you will be self-defeating and lose the advantage of this opening statement.
For example, the speech entitled "Tell the truth" adopted this kind of opening remarks: "Comrades, first of all, please allow me to take the liberty to ask a question: Are you telling the truth?" This question is shocking and to the point. Another example is the beginning of the speech "Where are the talents?":
Where are the talents? Talents are in 9.6 million square kilometers of land, among/kloc-0.2 billion people, in the current torrent of reform, and among my respected audience friends.
This kind of prologue is very attractive and infectious, which shortens the psychological distance between the speaker and the audience and establishes a good friendship bond.
2. News style
The speaker first announced a compelling news in public to attract the attention of the audience. For example, the speech "The Sorrow of Ancient Civilization" begins with news:
"According to a report in a national newspaper, in almost all foreign countries, signs written in Chinese have been specially posted in public places-please don't spit and litter. My friends, this is not a normal trivial matter, but a satire on the descendants of the so-called ancient civilization. "
This opening immediately shocked the audience and paid attention to the situation. But this kind of news must first be true and reliable, and must not be mysterious, otherwise, fooling the audience will only cause disgust; Secondly, it should be new, not outdated "old news".
Step 3 compliment style
People generally have the psychology of listening to praise language. The speaker can say a few words of praise at the beginning to shorten the emotional distance with the audience as soon as possible. But pay attention to the discretion, otherwise it will give people the impression of grandstanding and glib. 4, "close" type
According to the social experience, hobbies, thoughts and feelings of the audience, the speaker describes his own life experience or problems encountered in his study and work, even his own troubles and his own joy, which is easy to give the audience a sense of intimacy, thus resulting in language communication, and the emotional distance between the two sides is shortened at once.
5. Hanging type
Also known as "story style", it means telling a story with vivid and exciting content and exciting plot at the beginning, or citing a shocking fact to create suspense, designing a fascinating and interesting situation and atmosphere, so that the audience can express their deep concern about the development of the story and the fate of the characters, so as to listen carefully.
6. Direct input type
This way of opening is to cut to the chase, go straight to the subject, go straight to the subject, and directly touch the subject of the speech. For example, at the beginning of the next speech:
"When Pele scored 1000, a reporter asked him,' Which is the best?' Bailey replied, "Next!" Striving for the' next' is the common character of outstanding athletes and advanced figures from all walks of life. "
7. Prop style
Also known as "physical style", the speaker shows something to the audience before the speech, giving the audience a fresh and vivid feeling and attracting their attention. The real thing can be a painting, a photo, a chart, a dress, etc. 8. humorous style
Opening with humorous language and novel and appropriate metaphors can not only capture the hearts of the audience and make people laugh, but also enliven the atmosphere of the venue and make people think in laughter.
9. Suggested style
The speaker takes a serious attitude and explains the interests to the audience, so as to arouse everyone's vigilance and enhance the actual effect of the speech. He told the seriousness of the situation from the beginning, which aroused the attention and vigilance of the audience and made the audience feel anxious to listen.
10, rendering
Create a suitable environment and atmosphere, arouse the audience's corresponding feelings, and guide the audience to quickly enter the beginning of the topic. For example, Engels at the beginning of Marx's grave speech:
"At 2: 35 pm on March 14, the greatest thinker of our time stopped thinking. He was left alone in the room for less than two minutes. When we went in again, we found him quietly asleep in the easy chair-but he fell asleep forever. "
At the beginning, just two sentences introduced the audience into a solemn, solemn, painful and respectful atmosphere, which was conducive to the audience's acceptance of the contents of the speech text.
1 1, famous saying
The proverbs, proverbs, famous poems and famous sayings of celebrities are profound in thought, beautiful in language and widely used.
The mass base is more attractive to young people. If you can start with a famous quote properly, you can also get good results. But it is not always good to quote a famous saying at the beginning. Those famous sayings that are familiar to young people often give people a cliche feeling after repeated quotations, making the audience feel that your skill is nothing more than reciting celebrity stories. This not only failed to attract people, but also made the audience boo. Quote famous words, so that the audience has room for aftertaste and chewing. Be philosophical, but not too abstruse or even obscure, and pay attention to the popularity of language. For example, "Go your own way" at the beginning of the speech:
There is a long way to go in Xiu Yuan, and I will go up and down.
Quoting a famous sentence in Qu Yuan's Li Sao at the beginning has profound implications and will inevitably lead to the following.
12, improvisation
The speaker made a metaphor for the scenery and things in the speech place on the spot to make it clear. Or, under special circumstances, we should start with resourceful and ingenious improvisation to communicate the minds of the speaker and the audience, shorten the distance and enhance the image and appeal of the speech.
For example, a female speaker walked onto the platform amid the applause of the audience and accidentally fell on the edge of the platform, which shocked the audience. After standing up, the spokeswoman walked unhurriedly to the microphone, and the first thing she said was, "Thank you, I was just overwhelmed by your applause." The voice did not fall, and the applause thundered.
The second part: the beginning of a wonderful speech
At the beginning of the speech, it is a bridge between the speaker and the audience, a bond to establish initial friendship between the speaker and the audience, and plays an important role in the whole speech process. If the speech is well written at the beginning, it can communicate the feelings of the speaker and the audience, gather the attention of the audience, arouse the interests of the audience, and make the audience have a strong desire for the content of the speech. A successful speech, we should make great efforts at the beginning of the speech, carefully design and arrange the beginning, try our best to make the beginning of the speech move the hearts of the audience and bring the hearts of the speaker and the audience closer and closer, so as to win the goodwill of the audience and lay the foundation and pave the way for the success of our speech. On the other hand, if the speech is poorly written from the beginning, then the link of communicating feelings with the audience will be lost from the beginning, thus weakening the appeal of the speech.
A good beginning of a speech can set the tone for the whole speech. At the beginning of a good speech, you can get to the point, clearly explain the main idea of the speech and naturally guide the following. Whether the speech is argumentative, narrative or expressive; Its style is solemn and stern, festive and cheerful, or humorous; It is often observed and tasted at the beginning of a speech. It can be seen that the beginning of the speech plays an important role in the style of the whole speech. Therefore, when an experienced speaker writes the beginning of a speech, he often has to make some careful thinking and choices about the style and writing method of the whole speech.
Writing an article requires that the head be as handsome and beautiful as the crown of the phoenix, especially at the beginning of the speech, which requires better and more artistic expression. The artistry at the beginning of the speech is simply to have a town. The so-called town field is a special term for the stage art of drama. Acting needs town field, and most of the town fields of acting come to town field with the appearance of actors. The speech also needs a town hall, that is, it needs to attract the attention of the audience from the beginning. Of course, the town of the speech has a certain relationship with the demeanor, emotion and temperament of the speaker on the stage, but it mainly depends on the language charm at the beginning of the speech itself.
First, the type of speech at the beginning.
The beginning of a speech is also called prologue, which is an introduction to the speaker at the beginning of the speech. The prologue plays a dual role in the speech. First, arouse the audience's strong interest and win the audience's goodwill. Whether it is an unusual move, a few sighs or a few short words, we should try our best to be close to the hearts of the audience and touch their heartstrings, so that they can feel that the speaker is amiable, respectable and lovely. The second is to create a suitable atmosphere for the whole speech, set the tone for the whole speech, or outline the purpose of the speech, which naturally leads to the following. Therefore, an excellent speaker always tries to control the audience and capture the hearts of all the audience with his unique demeanor, loud voice, novel content, exquisite language or other means from the beginning.
According to the laws of speeches and the summary of practical experience, there are mainly the following ten types of speeches at the beginning.
1, question type
Put forward one or several topics to the audience as soon as you take the stage, so that the audience and the speaker can think together. This will immediately attract the attention of the audience, prompting them to concentrate their thoughts quickly, while thinking quickly and listening attentively. Listening to the lecture with the topic will greatly increase his familiarity with the content of the speech. However, the topics raised should not be too excessive, but should be centered, interesting and thought-provoking; If the question is bland and innocuous, it will be self-defeating and lose the upper hand of this opening statement.
This kind of prologue is very attractive and infectious, which shortens the psychological interval between the speaker and the audience and establishes a good friendship bond.
2. News style
The speaker first announced a compelling news in public to attract the attention of the audience.
3. praise; Compliment; salute
People generally have the psychology of listening to praise language, and the speaker can shorten the emotional interval with the audience as soon as possible by saying a few words of praise at the beginning. But pay attention to the discretion, otherwise it will give people the impression of grandstanding and glib.
4. Intimate style
According to the social experience, hobbies, thoughts and feelings of the audience, the speaker describes his own life experience or problems encountered in study and work, as well as his own troubles and joys, which is easy to give the audience a sense of intimacy and produce a kind of * * * language, and the emotional interval between the two sides is shortened at once.
5. Hanging type
Storytelling, also known as storytelling, refers to telling a story with vivid and excellent content and exciting plot at the beginning or citing a shocking fact to create suspense, and designing a situation and atmosphere that people yearn for and pay attention to, so that the audience can pay close attention to the development of the story and the fate of the characters, so as to listen carefully.
6. Direct type
This kind of opening way comes straight to the point, concise, straight to the point, and directly touches the theme of the speech. For example, at the beginning of the next speech:
When Bailey scored 1000 goals, a reporter asked him which was the best. Bailey replied, next! Trying to find the next one is the * * * same character of outstanding athletes and advanced figures from all walks of life.
7. Prop style
Also known as physical style, the speaker shows something to the audience before the speech, giving the audience a fresh and vivid feeling and attracting their attention. The real thing can be a painting, a photo, a chart, a dress, etc.
8. humorous style
Opening with humorous language and novel metaphors can not only firmly grasp the hearts of the audience and make people laugh, but also enliven the atmosphere of the venue and make people think in laughter.
9. Suggested style
The speaker takes a cautious attitude and explains the interests to the audience, so as to arouse everyone's vigilance and enhance the actual effect of the speech. He told the seriousness of the situation from the beginning, which aroused the attention and vigilance of the audience and made them feel anxious to listen.
10, rendering
Create a suitable environment and atmosphere, arouse the audience's corresponding feelings, and guide the audience to quickly enter the beginning of the topic.
1 1, famous saying
Famous sayings, proverbs, famous poems and famous sayings are characterized by profound thoughts, beautiful language, broad mass base and more attractive to young people. If you can start with a famous quote properly, you can also get good results. But in fact, it is not all good to quote a famous saying at the beginning. The famous sayings that young people are used to and familiar with often give people a cliche feeling after repeated use, which makes the audience feel that your skill is nothing more than reciting celebrity stories. This not only failed to attract people, but also made the audience boo. Quote famous words, so that the audience has room for aftertaste and chewing. Be philosophical, but not too abstruse or even obscure, and pay attention to the popularity of language.
12, improvisation
The speaker made a metaphor for the scenery and things in the speech place on the spot to make it clear. Or, under special circumstances, we can start with ingenious, ingenious and impromptu ways to communicate the hearts of the speaker and the audience, shorten the interval and enhance the image and appeal of the speech.