Forty-three years ago, for most Asians, "guitar" was just a noun with no physical concept at all. It was at this time that Jack Westheimer, an American, came to Asia (mainly Japan and South Korea), cooperated with Park's family in South Korea, invested and established Yoo-Ah Company, the predecessor of Cort now, and began to produce various guitars of Cort brand.
Westheimer's 45-year career has also witnessed the evolution of the whole Asian musical instrument manufacturing industry and the globalization of the music industry. In the late 1950s, the American guitar market showed two diametrically opposite trends: the prices of exquisite guitars such as Fanta and Martin were on the high side; However, low-end products such as Excelle and Harmony are really lacking in performance. It is under this opportunity that Westheimer and his partners chose this virgin land with great insight. After a series of arduous preparations, the first factory finally started to operate and achieved good market returns. With the change of the situation, Westheimer had to embark on the journey of finding a new production base again, and this time his goal was South Korea. In fact, for him, this is also the first real joint venture factory.
Since its formal establishment, the company aims to produce the most cost-effective guitars and basses in the industry. The whole company is like a big family, all employees work together, and everyone has the same belief, that is, to make the best guitar and repay Cort's loyal consumers.
Not only craftsmen and designers, but also artists and retailers work in Kurt. The reason why these people with different specialties gather in the Kurt family is that everyone believes in the famous saying "musicians design for musicians".
Recently, Cort is busy preparing to build two new production bases in China and Indonesia. The former's cold and dry natural climate is particularly suitable for the production environment of acoustic guitars, while the latter's extensive wood resources provide rich choices for the production of various guitars. In view of the great success of Japan and South Korea, Kurt is also full of confidence in the prospects of these two bases.
Kurt's goal is to be better than expected.
[Edit this paragraph] The story behind the Colt guitar.
CORT is rooted in the hearts of guitar lovers in China with its good performance and approachable price. And there are Z, X, M, G, KX and other models. But do you know the story behind these models? The first is the familiar X series. As we all know, X-series guitars are famous for their double-rocking guitars, and they are also the first guitar models to enter the China market. The word X can be interpreted as that Generation X (or the new generation) represents a new generation's attitude towards music. Through distinctive design and strong timbre. X series is undoubtedly a guitar designed for young people.
M series, also known as phantom series. CORT designers thought of this word because they thought of blues and jazz. People like blues music, especially the soft and sweet music of blues. The guitar made by Bruce usually has a chord length of 24.75, and is equipped with double pickups and a mahogany body. These characteristics are exactly what M series has. If you have played a piano like M600, you will feel this way. The timbre of M-series guitars is usually very round. This is the original design intention of CORT company.
G series is also the first CORT series guitar to enter the China market. G stands for what we in China call the golden mean. This is the most traditional guitar. Many careful friends may have noticed the G series guitars, and the design of this series of guitars is modeled after STRATOCASTER. Single and double configuration, single shake, 22 products are all based on fenders. However, now G series has completely got rid of STRATOCASTER's shadow: EMG pickup of G290, seymour duncan pickup of G285, push-pull circuit and G series have become more and more unique. Nowadays, G series guitars have become multifunctional guitars that can play different styles. The original design of the piano body remains.
KX series, Tatsu Yamashiro X series. Tatsu Yamashiro is a Japanese mountain city, which is famous for its sharp blade and powerful attack power. Usually, KX series also has such characteristics. As a new member of CORT family, KX series is equipped with Mighty Mitte "MB" series double pickups, which are the pickups with the highest output power in Mighty Mitte family. In some details of the decoration, you can easily see that this piano is very aggressive. As a new member of CORT family, its design naturally adds some modern elements. For example, the design of string piercing is the trend of fixed bridge design now. This design ensures a good sustain sound, and the strings pass through the piano body, so that the piano body can fully feel the vibration of the strings, thus increasing the loudness of the piano body and making the sound transmission better.
Finally, Z series (ZENOX)CORT company pioneered the word ZENOX. At first, the word didn't make any sense, and CORT gave it a sense of the future. As a new member of CORT company. ZENOX also embodies this point well in design and timbre. The first is the arm contour on the piano body, which can fully relax the player's arm. As a corner-cutting guitar. Z series has solved the difficult problem of single-cut piano playing in high position. As a modern guitar, stringing design is naturally indispensable. All the designs are designed to highlight the meaning of the word ZENOX. Naturally, it is qualified to be the most futuristic guitar.
The above is the story behind the CORT guitar model. It can be seen that from a guitar manufacturer who can only imitate others to a brand with unique personality. CORT has become more and more mature, and you can definitely find what you like in it by choosing a variety of models.