Wenzhou people have seized the spring breeze of reform and opening up, and demonstrated the integration of business and life with their practical actions and business concepts, demonstrating the way of doing business and being a human being of the new generation of businessmen.

To be honest, the vast majority of entrepreneurs in Wenzhou started from scratch. The life of "being a boss during the day and sleeping on the floor at night" earned them their first pot of gold. They are down-to-earth in life and work, do not refuse small streams, do not engage in vanity, and create a grassroots myth based on "reality".

"Smart", Wenzhou people are shrewd, they can calculate everything from big business investments to small money in life. As Li Ka-shing said: "Savvy businessmen can infiltrate business awareness into everything in life, even every move and gesture." Wenzhou people are the interpreters of this famous saying.

"New", Wenzhou people's ideas are always changing and always new. They do not stick to the traditional Chinese thought of "learning and excellence will lead to officialdom", and study "making money" as a science. They never deny their love and persistence for money, and their strong desire to make money makes them willing to endure any hardship.

Wenzhou people interpret the word "brave" with their unique courage. They are not afraid of risks and dare to be the first. The courage of the new generation of Wenzhou people is that they are no longer blindly "brave", but are "brave with knowledge" based on wisdom.

"Fight", Wenzhou entrepreneurs have a unique fighting spirit. They "can do things that others don't want to do, can endure hardships that others cannot, and can earn money that others cannot." This is their guide to action.

“Lively”, Wenzhou entrepreneurs have the ability to “flexibly” adapt to the market. From "real estate speculators" to "coal speculators", from "coal speculators" to investing in state-owned enterprises and agriculture, Wenzhou people never stick to a fixed form of investment. They constantly adjust their status in the shopping mall and find that Business opportunities, seize business opportunities.

"Harmony", the reason why Wenzhou people can sweep the world with a business trend is because they have grasped the key to the word "harmony" and can unite to conquer the world. The characteristic of their siege in the shopping mall is that they concentrate powerful "forces" to capture a "castle". Then many "soldiers" who were willing to do business moved from their hometowns and set up camp without retreating.

"Upright" means that Wenzhou people do things openly and aboveboard. What they promote is business under the "Confucian" culture with Chinese characteristics. It is not simply about making huge profits, but the low-key wisdom of being able to endure losses. Excellent Wenzhou businessmen strive to be great entrepreneurs with a high sense of responsibility, a broad mind, an honest attitude and fair behavior.

In their eyes, the entire land is an exchange; on this land, they have no other mission except to be richer than their neighbors; business controls all their thoughts... who are they? They are Wenzhou people known as "Oriental Jews".