1 After reading Yuan, the God of Marketing, I am very satisfied with Yuan, the God of Marketing. I opened the book and read it once. I immediately fell into ecstasy, and unconsciously forgot to eat and sleep. I read it all night and remembered it together. Its scenery is particularly good and its taste is endless. From Yuan, I saw the charm of a superb marketer and the steps of an ordinary person towards an extraordinary career. At the age of 25, Yuan was rejected as a marketing candidate. He was considered by the examiner to be unfit for business, and he was advised to give up early and find another way out. But he just embarked on the road of no return in marketing, and formed his own unique style, summed up a set of marketing practical skills, and became a top marketing talent. It can be seen how wide the marketing road is, and I am afraid that you and I will not do it. The way of marketing is to practice repeatedly, seek up and down, and realize the Tao. Looking back on my past and comparing Yuan's achievements, I really have a profound understanding.
Review this book first, and taste the god of marketing, Yuan.
Ordinary teenager Yuan. Yuan was a bad boy when he was a teenager. He was short, ugly and had a low academic level. Graduated from business school, part-time background, worked part-time, set foot in marketing at the age of 25, and was once rejected. When I first set foot in marketing, I made many mistakes, such as being called an "asshole" because of improper dress, going into a rage because I didn't see customers, being driven out of the office because I ran into a leader blindly, and so on. It can be seen that today's Yuan God was so ordinary and vulgar in those days. However, from Yuan's ordinary experience, we have seen constant understanding, revision and perfection. Look at all the people in the world. Some of us are ordinary, but they have more profound connotations than Yuan. Why can't we dream bravely like Yuan, realize our ideal as marketers and become excellent marketers?
Dare to be bold. From Yuan, we can see a man's charm and aggressiveness. The first time a guest is rude, he will have the courage to apologize; In the face of customers, he will speak amazingly, say what ordinary people dare not say and do what they dare not do. Open your mind, be generous and decent, be generous and polite, and be free and confident. Looking back at the marketing experience of ordinary people, we can more clearly understand the gap. Marketers are the representatives of enterprises and the spokesmen of services and products. The confidence of marketers is the confidence of enterprises and the confidence of products and service quality. This self-confidence is like the entrance of a cup of strong aroma coffee, which makes us full of passion and makes our customers more confident.
Yuan, who is diligent in thinking and understanding. From every story in the book and every experience of Yuan, we can see that Yuan is a diligent and understanding person. He summed up lessons from every mistake and experiences from every success. He has a failure record book and summed up a famous saying, "Without the experience of failure, there is no possibility of success". In practice, he summed up many laws, such as "seven methods to encourage yourself", "five functions to keep moderate silence", "six principles to improve your speaking ability", "four key points to put yourself in the other's shoes" and "twenty-three methods to make customers like it". Without awakening and enlightenment, how can there be so many good words?
There is a good original and a rough unit. At first glance, Yuan is dissolute and generous, but on closer inspection, Yuan is as careful as a needle and as thoughtful as a silk. When Hara Yiping fails to visit a customer once, it is very important to know the customer's understanding. How to understand customers needs to be good at discovering the truth in a little bit of life details. In customer jokes, see the meaning of laughter and the string of words. How smart, devoted and thorough it is to visit restaurants and shopping malls and understand customers' preferences and habits in the activities of customer life circle. It can be seen that marketers are brave and schemers.
Good at learning Hara Yiping. Yuan's learning is different from ordinary people. Ordinary people learn from books, while Yuan learns from practice. Scholars like reading, acting like reading, learning from failure, learning from success, learning from customers and learning from practice. There is no law in marketing, only learning by doing and realizing truth in practice.
Second, be enlightened and be a "five-hearted" marketer.
By studying Yuan's experience and experience, I deeply realize that every marketer should start with "five hearts".
1, set goals and have "ambition". Dare to dream and set goals. Marketers should have an eternal ambition. Today's ideal is tomorrow's reality. Yuan was born in an ordinary family, and we are ordinary people. If Yuan can do it, why can't we?
2. Persevere and keep "perseverance". Frustration is a test, and rejection is a test. In the face of difficulties and setbacks, marketers should have a persistent heart. Failure is the mother of success. Today's failure has brought us one step closer to success.
3, know people, be "intentional." It is difficult to be a man, it is even harder to be a man with a conscience, and it is even harder to be a man with a conscience who understands people. Intention comes from the adjustment of mentality, the practice of heart and the improvement of heart. The adjustment of mentality needs the cultivation of human nature. Love customers from the heart, love society, love the public and love everything. You will get as much as you love to pay. Spiritual training needs to learn to pay, inaction can be promising, and paying can be rewarding. To improve your mind, you need to look at all directions, open to the world, see how wide your mind is, see how deep your mind is, and understand how thick you are.
4. Dare to practice and often "attentively". Dare to think, dare to say and dare to do, and putting it into action is the last word to achieve the goal. Dare to practice is not afraid of difficulties and hardships. Dare to practice is not hard work, but hard thinking and hard work.
5. Grasp cleverness and learn to be careful. Everyone is equal before opportunities, so we should learn to prepare knowledge, ability, methods and skills. When the opportunity came, I made a bold move and took it by surprise. Marketing practice is like martial arts boxing of my peers. I study hard and practice hard. Practice makes perfect, and cleverness can keep me alive. To master intelligence, we must learn to observe carefully, observe words, observe colors, know people and understand people's thoughts. Look around and know people's habits. Repeatedly, our marketing ability will flourish.
The above is the marketing experience I accidentally learned from Mr. Yuan. I have always been careless and superficial, so I will share it with my colleagues. I hope you can give me more advice.
After reading Yuan, the god of marketing, I bought several books online, one of which was Yuan's Encyclopedia of Fast Marketing.
This book introduces Yuan's wisdom of success. He went from penniless to worth hundreds of millions of dollars. Although I have never worked as an insurance salesman, I don't think I will do it in the future. But from books, you can still learn many ways to be a man and do things.
From an ordinary person's point of view, let's take a look.
One: We should greet every day with energy, smile and confidence.
Two: Have confidence in your products and yourself.
Three: sincere smile, moderate praise, warm but moderate to people.
Four: consider the problem from the other side's point of view.
Five: Make positive and optimistic high-quality friends and constantly learn and improve yourself.
It is important to stay healthy and make full use of time.
Seven: Personality determines fate, while bearing influences the pattern.
Eight: Success is a habit. Good habits, persistence, is success.
Learn to listen, silence is golden.
Ten: Frustration is inevitable, so be persistent and face it calmly.
Ordinary qualifications, not deep understanding. Write these for the time being. It's good for me to do this well.