The predecessor of Asics, OnitsukaTiger, was founded by Japanese Oni Tsuka in 19438+0965438-2007. He was infected by a famous saying by the ancient Roman poet Euvenalis that "a sound spirit comes from a healthy body", and the name Asics also comes from the first letter of each word in this sentence. The brand adheres to high-tech and high-quality standards, and has developed a number of patents, which combine the prevention of wearer injury with sports fun and establish the status of the fifth largest sports brand in the world.
Since the 1956 Olympic Games, the ghost tiger has been loved and respected by athletes all over the world. 1970, Onitsuka Tiger became the largest manufacturer of running shoes in the United States, and more than 70% of famous players wore Onitsuka Tiger!
1977, Mr. Hibakuro of Oni Tsuka integrated and established asics to diversify products.
Asics' advertising strategy aims to emphasize its credibility as a manufacturer of serious sports shoes, rather than trying to enter the serious sports market and the broader lifestyle market at the same time. Asics' advertising slogan "Made of Sport" will be aimed at enthusiastic sports enthusiasts, not users of leisure sports products.
Today's ASIC has been very popular in China market.
1950: The first sports shoes-"Octopus sucker bottom" basketball shoes were launched.
1953: The first pair of marathon jogging shoes, Tanaka Shigeki won the Boston Marathon in a running shoe with the logo of OnitsukaTiger, and the brand began to attract attention. This pair of shoes is called TABI, which means split toe shoes.
196 1: 1960 AbebeBikila, who won the Rome Olympic Games barefoot, won the Oni Tsuka International Marathon again in the so-called lightest running shoes customized for him.
1977: OnitsukaTiger, GTO and JELENK merged, and the new company was renamed Asics.
1980s: The famous gel (Arthur glue) came out, which was used in running shoes, safety belts, precision instruments and other products.
1983: Star shoes TARTHER series came out.
1993: the star shoes GEL-KAYANO came out.
200 1: OnitsukaTiger recreates the classic running shoes of Mexico 66, which became famous at the 1968 Mexico Olympic Games and reappeared in Europe the following year.
Kayano, as the top running shoe of Asics, has a history of 24 years this year. It uses many scientific and technological elements and enjoys a high reputation among runners.
1993, in the second year after Asics became the official sports shoes sponsor of Barcelona Olympic Games, a gentleman named KAYANO led the most professional design team of ASICS to develop the first generation product-——GEL-KAYANOTRAINER. From the appearance of the first generation KAYANO to today, this top running shoe has been launched for 23 generations at the rate of annual renewal. Such a long evolutionary history shows that it has withstood the test of the market and has been strongly recognized by users. It can be said that this achievement is absolutely incomparable to other similar brands.
1983: The first Tulse came out.
1986: TARTHERα first introduced α gel damping adhesive.
1990: tarther195-α introduced the truss structure, and the light weight and better toughness were realized by loading resin reinforced materials on the arc-shaped middle leg.
1992: tarther-ex01introduced DUOSOLE double sole, which improved the grip on the ground on the basis of light weight.
1999: TARTHERSpEVA introduced SpEVA material into the midsole, which improved the rebound.
In 2008: TARTHERRSALIVIO introduced three shoe widths in the same shoe type for the first time: standard/wide/narrow, and pursued the perfect package to fit the foot.
After 30 years' development, Tiger Step is getting better and better through continuous improvement, and its pricing is similar to Kayano's, which is the top model, indicating that the technical gold content of lightweight running shoes is not worse than that of traditional jogging shoes.
Tulse Blietz
33 series
Series 33 is Asics barefoot running shoes, emphasizing lightness and agility. This series of running shoes adopts the previously introduced FluidAxis technology, which is similar to the GuidanceLine, and guides the movement posture by setting grooves at the heel. The 33 series promoted by Asics has the following four models: Electro33, SuperJ33, Excel333 and LYTE333.
Shoes: light wheel series
Shoes: noosa series
Shoes: GT2000 series
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ASICS has many series ~ I won't list them one by one.
Asics has always produced products that meet the requirements of sports with high-tech and high-quality standards, and has developed a number of patented technologies, such as asics-GEL super shock-absorbing adhesive, AHAR super wear rubber, DUOSOLE super wear-resistant and anti-slip midsole, SPEVA super elastic midsole, DUOMAX dual-density anti-tilt device, TRUSSTIC elastic shock-proof midsole and so on. There is also a guide line of the center of gravity, a bending groove designed at the same position as the MP joint of the foot, and a Tiger Claw pattern.
Many technologies are combined with each other, so that the wearer can enjoy more sports fun while preventing injuries!
ASICS is still going on ~