Sales is the process of introducing the benefits provided by goods to meet the specific needs of customers. Of course, commodities include tangible commodities and intangible services attached to commodities. Meeting the specific needs of customers means meeting the specific desires of customers or solving the specific problems of customers. Only the special benefits provided by commodities can meet the specific needs of customers. Words define a process of helping people in need get what they need, and people engaged in sales work get a moderate return from this exchange process. Therefore, it is an art how to make both parties get their own places, feel satisfied with each other and form a win-win situation. Therefore, "sales" can be said to be a "win-win art". The simplest understanding of sales is a thrilling leap from goods or services to money. [Edit this paragraph] Sales examples For example, the customer's goal is to buy sunglasses, and some are to be cool; Some people are afraid that the sun is too strong, and squinting is easy to increase wrinkles in the corners of their eyes; Some may have quarreled with their boyfriends yesterday, and their eyes were swollen with tears. Nothing covers their swollen eyes, so it is inconvenient to go out, so they should buy a pair of sunglasses. Everyone has different special needs. No matter how cool sunglasses are, if the lenses are light in color, the cooling benefits provided by these sunglasses cannot meet the special needs of two customers who are worried about wrinkles and want to cover their red eyes. Therefore, the definition of sales is very simple for us. In other words, you can find out the special benefits that goods can provide and meet the special needs of customers. [Edit this paragraph] Selling with special features is a peer-to-peer marketing method. Point to point is not a straight line, but a curve that bypasses all obstacles. Sales is hard work with a very high rate of return and easy work with the lowest rate of return. Sales, say big, say small. It can be a stitch in a thread or a multinational group. But in essence, they are similar. Your behavior determines your return. You can be a hard worker with a high income or a relaxed worker with the lowest income. It all depends on your views, ideas and practices on sales. Sales is by no means difficult and low in the minds of ordinary people, and there is no mystery in the hearts of ordinary people. It is just a life test and lifestyle, and it exists in a free and unstable state. Not only can you make no money, but you can also be rich and prosperous. From the standpoint of the customer [1], the essence of [edit this paragraph] is the following five simplest sentences: buy clearly, buy with confidence, buy with satisfaction, buy comfortably and buy at a premium. Sales is hard work with a very high rate of return and easy work with the lowest rate of return. Your behavior determines your return. You can be a hard worker with a high income or a relaxed worker with the lowest income. It all depends on your views, ideas and practices on sales. Why do you want to do sales? This is a question that many unprofessional salespeople can't answer, but many salespeople are eager to know the answer. As a person who loves sales, it is not difficult to be an actor, but the waiter will not. For active actors, it is a feeling, an accumulation of experience, a reflection of comprehensive quality and a release of personality potential. Sales, say big, say small. It can be a stitch in a thread or a multinational group. But in essence, they are similar. Sales is by no means difficult and low in the minds of ordinary people, and there is no mystery in the hearts of ordinary people. It is just a life test and lifestyle, and it exists in a free and unstable state. Not only can you make no money, but you can also be rich and prosperous. If you are a person who doesn't understand sales, you are shrouded in mystery by sales. Sales is a kind of accumulation of time, professional knowledge, practical experience and industry contacts. It broke the traditional way of life, it broke the inherent working mode, and it was recorded in the history of economic development with a brand-new look. In its body, it embodies self-esteem and inferiority, pride and inferiority. It must be different from person to person, and different salespeople represent different product values. In people's minds, they admire the speech and extraordinary personality charm of Kan Kan, a top salesman, and always despise humble salesmen. It is both a feather and Mount Tai. It is not only the lifeblood of the enterprise, but also the home of the so-called "tramp". Everyone is sighing: it has such a disparity, and it has such an unattainable peak. Sales is a mirror to improve the quality of life. No matter tall or short, fat or thin, it all shows up. All people can be dissected, and the bones can be seen deep; It can decompose everyone and let him die; It can also reorganize everyone and make him reborn! Unreasonable and unspeakable. A wise man strives for self-improvement, but a fool has many obstacles. When encountering difficulties, I will definitely think about "being an ordinary salesman or being a sales elite". Don't neglect your potential and learn new knowledge. Uncle Li in world without thieves has a famous saying: "Do you know what is the most expensive in 2 1 century? -talent! " A real talent should be all-round, not only the standard of academic qualifications, but also know how to sum up actual combat experience and feelings at work. What is the future of enterprises without outstanding talents? So 2 1 century is the century of talents. If you are a top sales talent, you can lead your future. If you are a person with challenging personality, you will eventually become a top sales elite. Everyone has the right to choose. You can choose other businesses or you can choose what you want to do. However, 85% of successful sales elites come from persistent efforts and work attitude. Being a sales elite is more complicated; Your strength mainly comes from your personality potential and the influence you usually try to shape. To be a successful sales elite, work attitude and ability are very important. Sales elites can lead people and inspire others to take the initiative. Ordinary salespeople are just dominated by others, making others feel small. Are you a sales elite? If you want to become a sales elite, the first problem is that you should know how to give full play to your self-advantage. In the flow of talents and ever-changing competition, find yourself and really know yourself. What kind of person do you want to be? Is the foundation of building self-esteem. The Confucian principles of "self-cultivation", "keeping one's family in order" and "no cheating in a dark room" and western religious teachings have left a lot of ink on this topic. There are countless books and secrets of successful sales in bookstores and online. I think the shaping of self-advantage is a rational choice: it is the basic skill to cultivate rational power and the catalyst for people to turn knowledge and experience into ability. This "chemical reaction" started with a series of problems. At different stages of life, we should always reflect on ourselves: what kind of person do I want to be? Do I have great ideals and goals? I have the determination to fight for my fate, but do I have the courage to face my fears? I have information and development opportunities, but do I have a practical and intelligent mind? I am confident, capable and talented, but do I know how to deal with the upstream and downstream? Your answer may vary from time to time, from thing to thing, from situation to situation, but thinking is the shield that God has given mankind to defend its destiny. Many people are always reluctant to confuse self-advantage with good luck, which is a passive and helpless attitude towards life to some extent. Mr Li Ka-shing, the richest man in China in the world, was also a salesman when he was young. When he 14 was a poor boy, he had a very simple way to succeed-I wanted to earn enough money for a family to survive. I know that without knowledge, I can't change my destiny. I know I don't have ambitious capital today. I also want to fly higher, and I often think of his grandmother's sigh in my mind: "Cheng, when can we be as rich as someone in Chaozhou?" "I don't want to fly and fall with wings made of wax like Icarus in Greek mythology. On the one hand, I stuck to my role. Although I was just a coolie at that time, I insisted on doing everything entrusted to me properly and excellently. On the other hand, never waste time and spend the remaining penny on practical old books. Because if you lack knowledge and insight, you are far away from people, so you don't know when luck will come. There is another important point. Paying attention to the neatness of appearance is a sign of self-discipline, but people who can choose a self-discipline attitude are more easily appreciated. When Mr. Li Ka-shing was 22 years old, after he founded the company, his enterprising character and personality were different for him. At this time, the willpower of "forbearance" and "hard work" needs to be given new connotations. Willpower needs to be combined with knowledge, and the method of static self-management should be extended to dynamic management. The core of the problem is how to prevent smart organizations from doing stupid things. There may be no established formula for success, but the factors of failure are obvious. Establishing a framework to reduce failure is a shortcut to success. The word "if" has a new meaning for me. Multi-layer thinking, multi-party ability, very valuable. We should know that "hindsight" has only a narrow contribution in the commercial society. [Edit this paragraph] Modern sales Modern sales concept holds that sales is a kind of consulting sales, and sales can only be successful if they are sold in the form of customer consultants. [Edit this paragraph] Network sales With the development of the Internet, people's access to information is no longer limited to traditional channels, and new sales channels for enterprises are being established step by step. Network sales is an integral part of an enterprise's overall marketing strategy, and it is a marketing means to achieve certain marketing goals based on the Internet and with its characteristics. At present, the main online marketing platforms are Baidu marketing, Google marketing, Yahoo marketing, Taobao marketing, Alibaba marketing and other industries. The definition of network marketing is to use the Internet as a medium to implement marketing activities in new ways, methods and concepts, which can more effectively promote the realization of individual and organization trading activities. The characteristics of network marketing The most important and essential thing in marketing is the information dissemination and exchange between organizations and individuals. Without information exchange, there is no root for trading. (1) across time and space. The ultimate goal of marketing is to occupy market share. Internet has the characteristics of exchanging information beyond time and space, which makes it possible to reach a transaction without time and space restrictions. Enterprises can have more time and space for marketing and provide global marketing services 24 hours a day, 7 days a week. (2) Multimedia. The Internet aims to transmit information through various media such as words, sounds and images, so that the information exchange to reach a deal can be carried out in various forms, and the creativity and initiative of marketers can be fully exerted. (3) interactivity. The Internet can display commodity catalogues, link databases, provide commodity information inquiry, interact with customers, collect market information, conduct product testing and consumer satisfaction surveys. It is the best tool for product, design, commodity information provision and service. (4) personification. The online promotion is one-to-one, rational, consumer-oriented, non-mandatory and gradual. It is a low-cost and humanized promotion, which avoids the interference of salesmen's forced promotion and establishes long-term good relations with consumers through information provision and interactive conversation. (5) growth. The number of Internet users has increased rapidly and spread all over the world. Most of the users are young people, belonging to the middle class and with a high level of education. Because these groups have strong purchasing power and great market influence, they are a market with great development potential. (6) integration. Marketing on the Internet can go from commodity information to collection and after-sales service in one go, so it is also an overall marketing channel. In addition, enterprises can use the Internet to plan and implement different marketing activities in a unified way, and convey information to consumers in a unified way, so as to avoid the negative impact caused by the inconsistency of different communication channels. (7) advance. Internet is a powerful marketing tool, which has many functions, such as channel, promotion, electronic transaction, interactive customer service and market information analysis and provision. Its one-to-one marketing ability coincides with the future trend of customized marketing and direct sales. (8) High efficiency. Computers can store a large amount of information for consumers to inquire. The quantity and accuracy of information they can transmit far exceed those of other media, and they can meet the needs of the market, update products or adjust prices in time, so they can understand and meet customers' needs in time and effectively. (9) Economy. Exchanging information through the Internet, instead of the previous physical exchange, on the one hand, can reduce the printing and mailing costs, can be sold without shops, free of rent, and save water, electricity and labor costs, on the other hand, it can reduce the losses caused by moving back and exchanging for many times. (10) technology.