Respect others
When Liu started his business as a restaurant for the first time, after the renovation, he found that all the former employees lived in the basement, which was cold and humid, leaking when it rained, and the living conditions were poor. So he rented two small yards, put the staff dormitory on the ground and gave him a raise. Although good intentions did not pay off, corruption among employees became rampant and the hotel suffered serious losses. Liu still lent money to pay employees.
Sometimes, the effect of respecting people is not so immediate, and it takes a long time to see it. Of course, it is not simple to do a good thing for employees and get immediate returns, and it is bound to be done badly. Respect for people is not fully reflected in actions, but in the heart and values, which runs through all aspects of a company and a person.
During the SARS in 2003, there was a wave of employees fleeing Zhongguancun. Different from other bosses, Liu didn't adopt the policy of "go to work or resign", but insisted on a principle that no employee should be infected with SARS because of going to work. Liu told all employees to go home to work, bought them a lot of sausages and instant noodles, and ran a company that was not too small at that time in a way that employees and bosses didn't meet.
Today, JD.COM Mall is an e-commerce enterprise with annual sales of 60 billion yuan. In 20 13, the bird flu epidemic broke out suddenly. Liu sent an email to all employees, which not only deployed specific measures to deal with bird flu, but also showed the attitude of employees on this matter. There are two paragraphs in his email that read:
There are countless customers and people who need us! Of course, if the epidemic situation continues to deteriorate, which will inevitably infect our distribution brothers, we would rather close the company than stop operating.
10 years ago, I said that if any employee went to work in the market and contracted SARS, it would be a failure of my life. I can't forgive myself all my life, so I immediately closed all the papers and counters, stopped business, and let all my colleagues go home to rest. Only the department manager was on duty in the office. Fortunately, we escaped SARS, and at the same time, e-commerce in JD.COM was born. If there was no respect for employees, there would be no success today.
Liu's inspirational reason: Don't complain, try to change yourself.
Liu, the founder of the mall, was poor when he was a child. His father works in an engineering team outside with a monthly salary of 12 yuan. They can't eat meat once or twice a year. Grandma rarely takes him to the town to cut meat, and she has to take a few kilograms of peanuts with her to the people in the supply and marketing cooperatives, so that people can cut more fat after this knife goes down. Take the fat home and refine it into oil. Put it in a jar and you can eat it for a long time.
There are three kinds of people in their village, one is village cadres, who can often eat fat, the other is ordinary people, who can occasionally eat lean meat, and the other is poor people like their family, who can only go to the river to catch some fish, shrimp, frogs and crabs to eat. When he is free in summer, Liu goes to the river to catch fish, playing and catching, and he is very happy.
Liu studied very well. Only five of the 60 students in the class were admitted to junior high school, not because other children failed, but because there were only five places, so we had to choose the best from almost the same children. Getting into high school is even more cruel. Only two out of 300 children can go to school. Finally, Liu was admitted to China Renmin University. According to his account, this road was tested, and it is comparable to the college entrance examination every time. When he was in high school, there were six classes in one school. One went to Peking University and two went to the National People's Congress. Most of the others who failed the exam went back to be farmers.
Liu's childhood dream was very simple, that is, he hoped to get rid of poverty, let his grandmother live a good life, and let her grandmother who coughed all the year round have money to buy medicine. Being admitted to the university can only be said to be a small step to realize this dream. After being admitted to the university, relatives and friends will send some bride price congratulations. Liu Qiang's employer received 500 yuan, but he told his parents that he would never ask them for a penny again in his life.
In the first month of college, Liu began to be a tutor and went to the computer room to clean the computer for the teacher in exchange for the opportunity to use the computer for free. There was no internet at that time. I just studied programming on the computer and wrote some programs for others to earn some money. In China from 65438 to 0993, there was a great demand for computer software from all walks of life, but few companies provided such services, and Liu just caught up with this wave of unbalanced supply and demand.
After several years of college, he really didn't ask for money from his family. In his junior year, just writing programs for people, he probably earned hundreds of thousands and got the first bucket of gold in his life. A child from a poor family, without the strong assistance of his family and the support of social relations, received higher education through his own efforts and achieved self-reliance.
Liu told college students about his life experience in Tsinghua: Don't always complain about the competitive environment, don't complain too much about the country and society, try to change yourself first, and then influence the people around you, your family, your children and your colleagues. Don't be dissatisfied with the environment and complain all day like a dissatisfied wife. It's not good like this, it's not good like that, it affects me like this, it affects me like that, and it will make you miserable.
Liu's inspirational reason: Abide by integrity and rules.
Liu made up his mind from his junior year that he would not be an official in the future and would start a business. At that time, he was already a small and successful college student, earning hundreds of thousands by writing programs and having some capital to do what he wanted to do. So he invested in a restaurant.
This restaurant is near the National People's Congress and next to Haidian Paper Mill. It was received from the former boss and can be operated directly. When he took over, he spent 240 thousand yuan, and invested some money in decoration, adding some equipment and tables and chairs. Because I was still a student at that time, I couldn't go to the restaurant to stare at it every day, so I made a process, hoping that employees could follow the process. But he soon discovered that due to the lack of supervision mechanism, the hotel suffered serious losses. After careful investigation, a catty of cabbage was reported in 6 yuan, and there was a lot of corruption among the employees. For half a year, he invested 1 10,000 to 20,000 every month, and finally suffered a terrible loss. By the time of graduation, employees' salaries have not yet been settled.
Liu has invested hundreds of thousands of dollars in this restaurant, basically making up all the money earned by programming in recent years. So he borrowed 6.5438+0.2 million from relatives and friends, paid off all the employees' wages, stomped away and vowed never to go to that restaurant again. Liu's first venture failed. For him, this is a great loss. He changed from a millionaire among students to a bankrupt student who had to go to work in the company after graduation.
Shortly after going to work, he quit his job and went to Zhongguancun to rent a house without telling his family and started a second venture. Liu started by selling some computer equipment, and his business gradually concentrated on blank CDs. The blank prices in Zhongguancun vary greatly, from 5 yuan to 10 yuan and from 2 yuan to 1 yuan. The gap here lies in smuggled goods and genuine goods. Many merchants will buy smuggled low-quality white plates at a very low price, and then find a printing place to print trademark patterns and sell them at a high price. However, Liu's company has never sold this kind of CD with counterfeit trademarks, and always insists on its authenticity. This business philosophy of insisting on authentic products has brought a good reputation to Liu's company and even saved Liu's future career.
Liu's enterprise in Zhongguancun has developed very well. Until 2003, the annual sales had reached 60 million, and the number of offline stores had reached 12. Suning or Gome in the IT industry has taken shape. At that time, he was still in the entrepreneurial stage. Although he bought a house in Zhongguancun, in order to save money, Liu slept on the company floor for three years.
In a good situation, the sudden SARS attack put Liu's company in trouble. Beijing is empty and there are no people on the street. If SARS doesn't pass within four to six months, the company will go bankrupt. When the business is bleak, some people ask whether they can sell products online, so as to avoid contact with users and avoid infection.
They went to the forums of Sohu, Sina and Sohu and posted everywhere, but the effect was poor and there were no customers. E-commerce has just appeared in China, and everyone still holds a dubious attitude. It is unrealistic to expect someone to send money to buy things by leaving an account. By chance, they came to a forum called CDBS, which is a professional CD evaluation forum and gathered many fans. After JD. COM post was sent out, and nobody paid attention to it at first, but not long after, under the post sent by JD.COM, the founder of CDBS posted a post. He said that I know JD.COM Multimedia, and all my CDs were bought in his company in the past three years. This is the only business in Zhongguancun that doesn't sell fake discs.
This article saved JD.COM Multimedia and contributed to the future development of JD.COM Mall. Under the favorable comments of the CDBS webmaster, three netizens remitted money to buy CDs with a try attitude, and the number of customers reached 2 1 in the second week. In this way, through word of mouth, JD.COM multimedia online business has been developed. JD.COM Mall was officially launched on June 65438+1 October1day, 2004, and the sales in that year were100000. Until 2007, JD.COM Mall had achieved sales of 80 million yuan, and didn't spend a penny on advertising. It was completely word-of-mouth marketing.
Many times, things like honesty and rules are very empty in our lives. Crossing the street at a red light is a thing of the past, and it seems nothing serious to make a promise to a friend but not keep it. But at the critical moment, honesty and rules are very important, so important that they can become the weights to change fate.