In 2019, the first famous saying in the technology circle should be Lei Jun's "Be optimistic about life and death, and do it if you don't accept it." Following this sentence is a new round of offensive of Xiaomi mobile phones, as well as more fierce market competition.

Behind Xiaomi’s slogan is actually a deeper competition in the technology and digital field in 2019: on the one hand, market demand has become stable, and people are no longer blindly impulsive; on the other hand, people’s consumption Ability remains strong and willing to pay for innovation and excellent products.

Manufacturers who want to prove themselves must not only produce excellent products, but also have an excellent attitude. This is why the words "if you don't accept it, do it" have attracted widespread attention.

And this sentiment seems to be contagious. Recently, the digital reading brand iReader teamed up with Aihuishou to launch a trade-in activity for old products. It is obvious that they will do whatever they want.

Specifically, from now on, users with recyclable readers or mobile phone products can participate in the "old-for-new" activity provided by Aihuishou with recycling services through the built-in mall of the Palm Reading APP:

First, evaluate your idle electronic products on the Aihuishou website. After successfully placing an order and completing the recycling process, users will not only receive the normal recycling money, but also receive an additional product worth up to 800 yuan provided by iReader. Exchange for new coupons.

The recycling money will be issued to the user's collection account after the recycling is completed, and the replacement coupon will be issued to the user's PalmReading account. This event has set up a variety of exchange coupons for users, and users can get up to 800 yuan worth of exchange coupons for purchasing iReader Smart and 400 yuan worth of exchange coupons for purchasing iReader Ocean dual-system version. During the event period, users who complete the purchase will also receive an additional VIP annual card for Palm Reading Bookstore, and the system will automatically recharge it into the user's Palm Reading account.

Why did Zhangyue take this action at this point in time? There are actually many factors influencing it. Let’s take a look at them one by one.

First, the value of knowledge is revalued.

In 2016, payment for knowledge ushered in the spring. People suddenly discovered that by organizing a book or a field of knowledge, adding new perspectives and analysis, and disseminating it in an innovative form, the price can be Reaching 99 yuan or even 199 yuan. The value of knowledge has been revalued, and the fun of acquiring knowledge has also been enhanced with the personal charm of the explainer.

While everyone is paying more attention to knowledge than ever before, equipment carrying knowledge also has more market opportunities. For example, Sony's e-paper devices entered China for the first time in 2018 and achieved good results. Palm Reading also released the iReader Smart, a super smart notebook, entering the handwriting reading device market for the first time.

In fact, there are not many smart learning devices for all ages on the market. Many people still don’t know that in addition to listening, you can also use smart devices to coordinate reading and writing, deepen memory, and refine thinking. Therefore, the development and dissemination of intelligent hardware will become the focus of related industries.

Secondly, more people are leaning towards deep learning.

In the past, people thought that after gaining expertise in one field, they could broaden their knowledge in other fields. But now, with fierce competition, many people may face changing careers in the next few years. Obtaining in-depth knowledge in more fields has become the goal of many people's studies.

In addition, while everyone is paying more attention to learning and knowledge accumulation, two things are subtly affecting people's choice of learning purposes.

One is artificial intelligence. At present, artificial intelligence can already perform more accurate translations or write fluent press releases. In the future, more positions will be qualified for it, which forces people to increase the depth of learning and master More professional skills.

The second is self-media. We-media’s in-depth reports in many fields and broader communication capabilities allow people to see the value and status of professionals and gain greater recognition of professionalism.

Under this circumstance, deep learning, deep reading, and deep thinking are becoming more popular, which also provides opportunities for devices such as iReader Smart.

Third, the functions of mobile phones are being dismantled.

Entering 2018, smartphones have peaked in the global market and have declined, with sales declining. More importantly, the position of well-known mobile phones, including the iPhone, in the minds of users is declining. Users are beginning to reduce the frequency of mobile phone replacement and shift their attention to novel smart hardware.

With the emergence of 5G, more devices will be connected to the network, and many devices will have a completely new use experience. In this pattern, many functions of mobile phones are being dismantled and replaced with more comfortable and user-friendly functions. Better equipment to perform. Lei Jun said that he will invest 10 billion in the AloT field in the next five years. AloT has become a new opportunity in the post-mobile phone era.

Obviously, e-book readers, which have remained unchanged for many years, have also ushered in new opportunities. But if you still provide an old-fashioned experience, e-books cannot stand out from the shadow of smartphones. Only by providing more innovative services and bringing a better experience can they gain recognition from users.

It is reported that the iReader Smart super smart book uses a 10.3-inch flexible screen with a resolution of 1872×1404, 227ppi, and supports multi-touch screen. Equipped with Freescale imx6 processor and built-in 32GB storage. It has a built-in 4300mAh battery capacity, runs Reader UI 3.0 system, and supports DPF rearrangement.

It is characterized by a large screen and a stylus. Through the Wacom stylus with 4096 levels of pressure sensitivity, a variety of strokes can be achieved to make smooth annotations and annotations on e-books and document materials. Using iReader Smart as the protagonist of this replacement shows that Zhangyue wants to break away from the rigid constraints of e-books and move towards a broader intelligent learning device.

And this is just the beginning. Palm Reading has appointed Pan Qingwei, an expert in the mobile phone industry with ten years of experience in the mobile phone industry, as Vice President of Palm Reading Technology Co., Ltd. in December 2018, and established Palm Reading Intelligent Equipment Co., Ltd.

This switch is only Pan Qingwei’s first step in 2019. He will not only transplant the systematic operating experience accumulated in the field of intelligent terminals to the fields of e-reading and education, but also transfer 5G, AI, etc. Mature new technologies will be loaded onto electronic reading devices.

It can be seen that the enthusiastic attitude of "just do it if you don't accept it" in the field of mobile phone entrepreneurship is infecting more technology and Internet industries and bringing new vitality to many rigid markets.