“Beauty is an attitude, and there is no secret to beauty. There are no ugly women in the world, only women who don’t care or don’t believe in their own charm.”——Este Lauder Her name is Fashion Magazine "Common words", her kingdom is a powerful influence in the corporate world, and her famous sayings are regarded as classic mottos by women around the world... Her age will always be a mystery.
In 2004, Mrs. Estee Lauder passed away, and the legend of the Estee Lauder family began.
Building an everlasting business is often just a vision. It is even rarer for a family business to last forever. The proverb "You cannot get rich for more than three generations" is commonly used around the world. This is not just a prejudice against wealthy families. In fact, among the world's top 1,000 companies, only 79 are family companies and are controlled by family heirs. In addition, only 20 family companies can still survive after 60 years.
The Estee Lauder family wants to break this "curse" of ups and downs. The power of "Estée Lauder", named after Estee Lauder in 1946, is still firmly in the hands of the Lauder family. Leonard Lauder, Estée Lauder's son, took over as CEO of the company in 1982 and made "Estée Lauder" remain relevant into the 21st century. In 2005, Estee Lauder Group's net sales exceeded US$6.34 billion, with net profit of US$406 million.
Mrs. Estee Lauder (Estee Lauder) was born in 1907 and died in 2004. During her 97 years of life, she not only created a beautiful legend, but also created a business empire. This "Cinderella" who was born in Queens, New York, wrote a legend of the American dream with her ambition, passion and persistence. She exchanged wealth, status and respect with her intelligence, hard work and perseverance. The freedom and equality contained in the American dream flow through the life story of Estee Lauder. Among the 20 most influential business geniuses of the 20th century selected by Time Magazine, Estee Lauder is the only woman.
In her own kitchen, with the help of facial cream formulated by her chemist uncle and US$50,000 in entrepreneurial capital, Estee Lauder started her beauty business. This beautiful and delicate woman set a workload limit of "touching at least 50 faces every day" when she first started her business. On the bustling street, she persuaded the women passing by to try her skills. care. Estee Lauder's perseverance in persuasion won her the qualification to enter the most exclusive Saks Fifth Avenue department store in the United States in 1948. Since this year, the Estee Lauder brand has gained a foothold in the field of high-end beauty products.
When looking back on her entrepreneurial journey, Mrs. Estee Lauder said: "Every day I work in my life is related to sales. If I believe in something, I will sell it and spare no effort." Estee Lauder, "the most successful company in the 20th century" The evaluation of "the most influential sales genius" may be plain, but it is a tribute to a woman of the era who made a name for herself with bravery and innovation.