1. There"s a phrase in Buddhism, "Beginner"s mind." It"s wonderful to have a beginner"s mind. There is a saying in Buddhism: Beginner’s mentality; having a beginner’s mentality is a great thing.

2. IBM Thinkpad if not a little red dot, it isn"t Thinkpad. MACBook if added little red dots, that it is not IBM Thinkpad nor apple MACBook. IBM Thinkpad if there is no little red dot, Then it is not a Thinkpad. If a MACBook has a little red dot, it is neither an IBM Thinkpad nor an Apple MACBook.

3. brand is not playing apple logo is an apple quality, hit the apple logo. Also need confidence and commitment to customers. The brand is either marked with Apple's logo or Apple's quality. Branding with Apple's logo also requires confidence and commitment to customers.

4. Less than others with a line acquire lower process. Cost more than others, and provide a kind of value identification and obtain more profits, this is an apple. It uses one less line to obtain lower process costs than others, and provides a kind of value identification and obtains higher profits than others. This is Apple.

5. products must be feeling letting a person, but resolute don"t do new mice to try an unprecedented new product. The product must make people feel the latest, but we must not be a guinea pig to try new and unprecedented products.

6. I want to put a ding in the universe. I want to leave a mark in the universe.

7. I"m the only person I know that"s lost a quarter of a billion dollars in one year? It"s very character-building. I I"m the only person I know that"s lost a quarter of a billion dollars in one year? It"s very character-building. Billion dollars in a year? That's a lot of character building.

8. Your time is limited, so don't waste it living someone else's life. So don't waste your time living someone else's life.

9. We"re here to put a dent in the universe. Otherwise why else even be here? I live to change the world. Are there any other reasons?

10. Innovation distinguishes between a leader and a follower. Innovation determines whether you are a leader or a follower.

11. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. Remembering that you will eventually die is the best way to avoid falling into the trap of thinking that you have lost something in life.

12. product design all the functions are a whole, should not have any reason to cut function, destroy unity. All functions in product design are integrated into a whole, and there should be no reason to cut off functions and destroy the integrity.

Thirteen. The only way to do great work is to love what you do.

If you haven't found it yet, keep looking. Don't settle. The only way to achieve success is to love your career. If you haven't found it yet, keep looking and don't give in.

14. Life is brief, and then you die, you know? Life is short, live it and you will be gone, you understand?

15. Innovation distinguishes between a leader and a follower. The difference between leaders and followers is innovation.

16. Quality is more important than quantity. One home run is better than two doubles. Quality over quantity, a home run is much better than two hits.

17. Remembering that I"ll be dead soon is the most important tool I"ve ever encountered to help me make the big choices in life. The best tool that helps me make big decisions is knowing that I'm going to die.

18. Stay hungry, stay foolish. Seeking knowledge is like being hungry, being humble is like being foolish.

19. Being the richest man in the cemetery doesn"t matter to me? Going to bed at night saying we"ve done something wonderful? that"s what matters to me. When the richest man in the cemetery doesn"t matter to me? Money is not important to me. What is important to me is that I can applaud myself for my achievements before I go to bed at night. but that he is how diligent. Being synonymous with excellence is not because of how smart he is, but how hardworking he is. 21. have good ideas are going to insist, don"t be others. " opinion noise drown out your own inner voice. When your ideas stand, immediately magnanimous discard it is, and it is also a kind of persistence. If you have good ideas, persist and don't let the noise of other people's opinions obscure your true heart. When your idea is untenable, throw it away immediately and generously. This is actually a kind of persistence.

22. Design is not just what it looks like and feels like. Design is how it works. Design is not just how it looks and feels.

23. A leader and a follower innovation distinguishes between, so don"t like asians. that, wasted in imitate others this kind of things. The difference between a leader and a follower is innovation. Your time is limited, so don't waste it on imitating others like Asians do.

Twenty-four. Death is very likely the single best invention of Life. It is Life?s change agent. It clears out the old to make way for the new. Death may well be the only and best creation of life. It is the change agent of life. It sends away the older generation and clears the way for the new generation.

Twenty-five. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. Remembering that you will eventually die is the best way to avoid falling into the trap of thinking that you have lost something in life.

Twenty-six.don"t look down upon a single button on the ipod, it and others are different is that we did 21 scheme, 000 times test, 57 times improvement, the satisfaction of customers from unnecessary insists. Don't underestimate the button on the iPod. What makes it different from others is that we have made 21 plans, 84,000 tests, and 57 improvements. User satisfaction comes from unnecessary persistence.

Twenty-seven. You can"t just ask customers what they want and then try to give that to them. By the time you get it built, they"ll want something new. You can't just ask customers what they want and then figure out what to do for them. By the time you get it built, they'll have a new love.

28. There"s a phrase in Buddhism, "Beginner"s mind. " It"s wonderful to have a beginner"s mind. There is a saying in Buddhism: Beginner's mentality; having a beginner's mentality is a great thing.

Twenty-nine. all products will leave apple store but cannot leave apple system, we have to help customers continue to use apple products, until died. p>

30. Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. Know what you want to be. Everything else comes second. 31. Any product should not bring a BUG to meet users, that is afraid to betray the media of any time. A product should not go to users with bugs, even if it breaks the trust of the media and delays the release date. 32. If you do something and it turns out pretty good, then you should go do something. else wonderful, not dwell on it for too long. Just figure out what?s next. If you accomplish something well, you should do something else. For a long time, think about what to do next.

Team of people who want to use Keynote to prove themselves only shows that you can, please take out the solution. (Apple’s PPT) People who come to prove themselves can only mean that you are not good, please come up with solutions.

Thirty-four. Being the richest man in the cemetery doesn"t matter to me? Going to bed at night saying we"ve done something wonderful? that"s what matters to me. Can it be a cemetery? The richest man in the world means nothing to me. What matters is that when I go to bed at night, I can say: We accomplished something wonderful today.

Thirty-five.the sign painting so. big? Apple products will at any time those who make a person recognize apple"s products rather than is the apple logo. Why make the logo so big? Apple's products must be instantly recognizable as Apple's products rather than Apple's logo at all times.

Thirty-six. Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? Do you want to spend the rest of your life selling sugar water, or do you want a chance to change the world?

Thirty-seven. We"re here to put a dent in the universe. Otherwise why else even be here? Living is to change the world, are there any other reasons?

38.Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. Being synonymous with excellence, many people are not suitable for the environment that requires outstanding qualities.

Thirty-nine.East: ?there"s a phrase in Buddhism,"beginner"s never keep Have a beginner"s mind is a wonderful thing. There is a saying in Eastern Buddhism: Always maintain a beginner's mentality; having a beginner's mentality is a great thing.

Forty. don"t live for others, also don"t live for today"s themselves, to do good work today, tomorrow naturally belongs to you, high salary nature than others. Don't live for others. Live, don't live for yourself today, do your work well today, tomorrow will naturally belong to you, and your salary will naturally be higher than others.

41. let team for those who say?impossible? people feel not achieving them is shameful. It is shameful for those in the team who say it is impossible.

42. do not according to user bad habits to design, also do not. According to programmers thinking design! Don't design according to users' bad habits, and don't design according to programmers' thinking!

43. Your time is limited, so don"t waste it living someone else! "s life. Don"t let the noise of others" opinions drown out your own inner voice. Your time is limited, don't waste it repeating other people's lives. Don't let other people's opinions drown out your own inner voice.

44. I would trade all of my technology for an afternoon with Socrates.