I. Establishment of a temporary working group for celebration activities
1. Establish a temporary headquarters for celebration activities, with one minister and several deputy ministers responsible for overall command and decision-making.
2. Set up a temporary secretariat to assist decision-making, coordinate comprehensively, communicate information, hold cultural meetings and handle affairs.
3. The temporary working group should subdivide and quantify the specific work, with responsibility to people and responsibility to people, and announce incentives such as rewards and punishments.
Second, the establishment of activity objectives
The activity goal refers to the overall goal to be achieved by holding this activity, which is embodied in: announcing the establishment of the organization to all walks of life, gaining wide recognition, expanding popularity, improving reputation, establishing a good corporate image and creating a good external environment for future survival and development.
Third, the establishment of the theme of the event.
The theme of the activity refers to the central idea around the activity, which is generally manifested in several juxtaposed words or sentences, such as "feel at home, warm service", which requires both brevity and vividness to leave a deep impression on people. The specific performance is as follows:
1. Expand the visibility of the hotel through publicity.
2. Show the public that the hotel has good supporting facilities and service functions in food, entertainment, accommodation and service.
3. By inviting the target public, strive to determine a good cooperative relationship, strive for the right to host meetings, receptions, tourism and other projects, sign a letter of intent, pave the way for occupying the market and lay a solid foundation for future development.
Four, the factors that should be considered in choosing the site.
1. The opening place is generally located at the place where the enterprise operates, where the target public is located, or where a large conference venue is rented.
2. Whether the venue is sufficient and whether the ratio of on-site venue to off-site venue is appropriate.
3. Whether the transportation is convenient and whether there are enough parking spaces.
4. The venue environment should be carefully arranged, with ribbons, balloons, slogans, banners, flower baskets and plaques to congratulate the unit. To set off a festive and warm atmosphere.
Five, the factors that should be considered when choosing the time
1. Pay attention to the weather forecast and consult the meteorological department in advance about the recent weather conditions. Choose a sunny auspicious day. When the weather is fine, more people will go out of their homes and take to the streets to attend the ceremony.
2. Construction of business premises, completion of supporting facilities, and construction of hardware facilities such as water, electricity and heating.
3. Choose the time when the main guests and leaders can attend, and choose the time when most of the target public can attend.
4. Consider people's consumption psychology and habits, and be good at using holidays to spread organizational information. For example, various traditional festivals, foreign festivals that have sprung up in China in recent years, and the 3 rd, 6 th and 9 th of the lunar calendar, there are many marriages at this time. Take the opportunity to play, create momentum and stimulate consumption desire. If foreign guests are the main participants in this activity, we should pay more attention to different customs and national aesthetic trends in different countries and festivals, and never hold the opening ceremony on the anniversary of the death of foreign guests. If guests come from India or Islamic countries, they should be more careful. They think 3 and 13 are taboo numbers. When they meet 13, they should say 12 plus 1, so they can't choose 3 or 13 as the opening date and time.
5. Consider the living habits of the surrounding residents and avoid disturbing the people too early or too late. Generally, it is most appropriate to arrange it between 9: 00 am-10: 00 am.
6. Invite guests to prepare.
1. Determine the invitation object: invite superior leaders to improve the grade and credibility; Invite directly affiliated departments such as industry and commerce and taxation. In order to get support in the future; Inviting potential and expected future customers is the basis of enterprise management; Invite people in the same industry to exchange and cooperate with each other.
2. Invitation method: telephone invitation, notice and fax are also acceptable. The way to show sincerity and respect is to send an invitation letter or send someone to invite you personally. The invitation should be completed one week in advance, so that the invitee can arrange and prepare early.
Seven, the opening ceremony of public opinion propaganda work
1. Enterprises can use newspapers, magazines and other visual media to spread, which has the characteristics of quick information release, wide acceptance and long continuous reading time.
2. Self-made advertisements that spread on loose pages, introduce goods to the public, report service contents or publicize the service purpose of enterprises and units, etc. And the required cost is low.
3. Enterprises can use mass media such as radio and TV stations. This way of communication has the highest efficiency and cost, so we should carefully consider the input and output.
4. Set up eye-catching banners, advertisements and posters around the enterprise buildings.
Eight. Design of venue layout ceremony platform: a cuboid with a length of 25m, a width of 20m and a height of1m. According to the usual practice, both the guest and the host will stand at the opening ceremony, and generally no podium or seats will be arranged. On-site decoration:
1. In order to show solemnity and respect for the guests, you can lay a red carpet where the guests, especially the distinguished guests, stand.
2. Hang slogans and banners around the venue.
3. Hang ribbons and palace lanterns, and place flower baskets, plaques and floating balloons presented by tourists in a conspicuous position. For example, there are 20 Chinese flower baskets on both sides of the gate, one of which is marked with the words "warmly celebrate the opening ceremony of XX" and the other is marked with the name of the celebration party. On both sides outside the main entrance, there are inflatable animated characters, stars flying in the air and auspicious animals.
Nine, material preparation
1. Gift preparation: Gifts for guests generally belong to the category of publicity media. Traditionally, gifts for guests have four characteristics:
1. Publicity: You can choose your own products or print your own corporate logo, product design, advertising language, opening date, contact information, etc. On the gift and its outer packaging.
Honor: the gift is beautifully made, with famous sayings or paintings, which makes the owner feel glorious and proud.
Third, the value: it has a certain commemorative significance, which makes the owner cherish and attach great importance to it.
Fourth, practicality: gifts should be widely used in order to achieve the publicity effect.
2. Equipment preparation: Audio, recording, video recording, lighting equipment and various electrical appliances and equipment required for the opening ceremony shall be inspected and debugged by the technical department to prevent errors in use.
3. Transportation preparation: pick up and drop off important guests, transport goods, etc.
4. Meal preparation: number of people, seats, food, dining utensils, etc.
5. Preparation of supplies needed for celebration activities: such as ribbons, scissors, trays, etc. needed for ribbon-cutting ceremony; Unified customization of employees' clothing; Customized gifts, picture books, discount cards and VIP cards are reserved for commemoration or publicity.
Some explanations on the specific procedures of the hotel opening ceremony
First of all, receive guests
Parking reception: A special person will be arranged in the parking lot to direct vehicle emission.
Main entrance reception: the main person in charge of the hotel and the hostess receive the guests at the main entrance and lead them into the lounge. Guests sign in.
Service reception: the service girl will arrange to sit down.
Precautions for reception:
1. Educate all employees in this unit to be hospitable, responsive and proactive.
2. When receiving distinguished guests, the main person in charge of the unit should come forward in person. When receiving other guests, the hostess of this unit can be responsible. Reception etiquette:
1. The hostess bowed to the guests and said "welcome" with a smile.
The person in charge of the hotel shakes hands with the guests. When shaking hands, pay attention to:
(1) People with high positions reach out first, and women reach out first.
(2) When shaking hands, the angle is slightly larger, the thumb is up, and the two sides should touch each other.
(3) Shake hands hard, shake them twice, and then release them.
If you are wearing gloves, take them off first. If the hand shaking your hand is holding something, you can put down one hand to get it first. In some occasions where shaking hands is possible, you should hold things with your left hand, and put your wallet or notebook on your left hand or shoulder to make room for your right hand.
Second, the ribbon-cutting matters needing attention
Ribbon-cutting: generally no more than 5 people, mostly leaders, partners, celebrities and employee representatives. The ribbon-cutting people walked towards the ribbon-cutting with a steady posture and light steps. After all the ribbon-cutting personnel are in place, the staff presents scissors on the tray. Before picking up the scissors, the ribbon-cutting person should nod and smile to thank the staff and the ribbon-drawing staff, then gently pick up the scissors with his right hand and cut the ribbon with one knife. After the ribbon-cutting, put the scissors back and applaud the people around you.
Routine: The ribbon cutter wears a suit, skirt or uniform, and his hair is neatly combed. He is not allowed to wear a hat or sunglasses.
Ribbon cutter: A person who helps a ribbon cutter in a series of ribbon-cutting processes. Generally speaking, it's a etiquette lady. The third part is the effect evaluation.
After the activity, we should continue to do the following work:
1. Actual expense settlement: accurately calculate the actual expenditure and compare it with the previous budget, and write the expense summary report.
2. Investigation on the influence of celebration activities: including the collection, collation and feedback of information, to assist the business decision-making of enterprises.
3. Organize and save materials: including all kinds of brochures, pictures, CDs, scheme design, speeches and all kinds of summary materials after the event.
4. Write an effect evaluation report: including economic benefits, social benefits, actual benefits and potential benefits.
Verb (abbreviation for verb) makes business suggestions.
Chapter II 1 Preface of Publicity Plan Planning
Practice the dream of blooming flowers
A seed, long and long.
A hope, take root and sprout.
Countless students came in from here, dreaming of a brilliant and powerful country. Here, we sail in John Young, rain or shine, and we create the future-the overall situation of the school.
2 sunshine and rain
Sunshine and rain moisten us.
Open your arms and embrace the lasting warm sunshine at that moment is the warmest call, reflecting sweet memories. Rain and dew are the purest nutrients, and the hope for seeds is written in the rain and dew of the sun.
-School spirit and motto
-Best wishes.
3 the road to success
Self-reliance, prosperity, 80 years of hard work!
Unforgettable hometown sages and relatives of overseas Chinese, we have been together for 80 years!
Generations of hard-working gardeners have been handed down for 80 years!
Practice the dream of blooming flowers and pursue it tirelessly for 80 years!
-Eight glories
-School changes
4 Chunhua Qiushi
Flowers in spring,
It is a flame in the wind, enough to burn all summer;
The fruit of autumn,
It is the sustenance of the soul, enough to warm the whole winter;
Only through vicissitudes can we see the most touching scenery-school honor.
-Campus style (photos of students' daily activities, showing the campus at the same time)-Leading group
-successive teachers.
-Teacher's certificate
Honorary teacher
5 Li Tao Tianxia
Dan Xin turned into a spring rain.
In exchange for peach and plum fragrance;
You use a white chalk.
Draw the trajectory of our growth;
You gave a wonderful speech,
Guide us into the temple of knowledge;
Used to be a tree seedling.
Has grown into a towering tree;
We are experiencing the glory of life.
It is your teaching that makes us extremely powerful!
-Student honor
-Award winning photos
-Love is the alma mater.
6*** Incense Festival
80 years of last romance, 80 years of vicissitudes.
We walked through colorful spring, listening to the sound of flowers all the way; We walked into the summer in the eyeful of green, watching the falling flowers flying all the way. In this golden season, we dance and sing together!
-concentrate on running a school.
-School souvenirs
7 Green future
Green is the color of hope.
Green is a symbol of endless life.
The green spirit is the eternal motive force for entering the school, and the green hope is the continuation of the glorious history of entering the school.
Publicity Plan Planning Part III 1. Project Background:
Second, the purpose of creation:
1, showing corporate image;
2. Shaping superior products;
3. Interpret the proposition of life;
4. Meet corporate image public relations needs such as conferences and exhibitions, investment promotion, media broadcasting in shopping malls, and cooperative promotion;
Third, the theme positioning:
Li Qiao Furniture Yuefeimeng
Explanation:
Dreams belong not only to the younger generation, but also to everyone who dares to create;
Li Qiao Furniture has developed brilliantly in 2 1 year, and is committed to building a professional young furniture brand with high quality and first-class environmental protection.
Li Qiao not only makes furniture,
Is to create a life for your (consumer) dreams;
Jumping dream, eternal pursuit and round beautiful dream are the direction of Li Qiao furniture efforts;
Fourth, the architecture analysis:
Title (Li Qiao Furniture Spans Dreams: Playing the Warm, Vigorous and Fashionable Keynote of the Feature Film)
Strength (overview of enterprise development background, enterprise strength display, software and hardware)
Honor (quality concept introduction and qualification certification)
Innovation (introduction of innovation concept, R&D, production, sales and service)
Brand (main brand introduction, scene explanation)
Culture (excellent team, corporate culture, etc. )
Outlook (corporate vision display)
Verb (abbreviation of verb) expression
Within the scope of the whole film, in order to fully express the overall image of the enterprise, this paper will choose material editing, live shooting and scene deduction to express it. In the scene interpretation, we will arrange four actors to play parents (about 35 years old), sons (6 years old) and daughters (13 years old) respectively.
on location
Situational deduction
Material editing
Sixth, style presentation:
Fashion, warmth, vitality and passion
The fourth part of publicity plan planning (1), the main ideas and contents of hotel investment and departmental operation:
With the rise of the hotel industry in our city and the increasingly fierce competition, the role of advertising planning is inestimable if we want to continuously improve the economic benefits in the same level of software and hardware facilities and services. It is one of the management decisions of our library to increase revenue and reduce expenditure, tap potential and increase efficiency. Therefore, in order to save publicity expenses, improve publicity efficiency and expand the publicity influence of the hotel in all aspects, it is urgent to set up an income-generating department to meet the hotel's advertising planning and undertake foreign business, and at the same time use the greenhouse to carry out flower sales business.
The establishment of such a department can:
1, which can conveniently, quickly and accurately meet the publicity needs of hotels and departments, meet the conference reception needs with high quality, provide quality services, meet the needs of all parties and save costs.
2. Can undertake publicity business outside the hotel, such as lettering, logo, screen printing, newspaper printing, graphic design, color inkjet printing, etc. , increase the income.
3. We can broaden our thinking, which can play a better role in publicity and planning for the hotel, and at the same time give full play to the role of logistics maintenance equipment and greenhouses, so as to encourage some people to exert their abilities and produce long-term benefits.
(two) the investment situation and management mode of this department:
1, total investment: about 28,000 yuan (2 computers (compatible machines) about 6,000-8,000 yuan, engraving machine about 8,000-10000 yuan, scanner about 600 yuan, burner about 500 yuan, color inkjet printer about 20xx-2500 yuan, fax machine/kloc-0.
2. Department location: There is a vacant room next to the reception room.
3. Number of operators: 3-4 people who are familiar with the business (including those who specialize in flowers).
4. Employee treatment: follow the hotel welfare wage law.
5. Annual benefit: the normal year of formal establishment is not less than10.5 million yuan, and all profits are turned over to the hotel finance.
(3) Market analysis:
Advertising planning and undertaking business can be roughly divided into two categories, namely, internal and external publicity and decoration and conference identification services, lettering and inkjet printing and flower services. In recent years, as far as the first category is concerned, hotels alone spend nearly 10,000 yuan on the publicity of various departments every year, and the publicity and decoration of hotels basically need to be updated at least once a year. In addition, the expenditure of conference logo service, lettering and flower service and the directly reduced income are also considerable.
The establishment of the publicity planning department and the sale of flowers not only saved the publicity and promotion costs during the festival, but also created long-term potential benefits for the hotel. While actively understanding the market situation, being familiar with business skills, learning leading advertising planning, constantly developing and expanding business scope, and constantly improving quality, excellent service and business level will certainly be able to undertake a large number of businesses and create considerable benefits.
(4) Material supply:
The main materials are instant stickers and plates. Among them, except those who can't do it but can undertake business, they can also get the lowest price or price adjustment among their peers, and most of the materials can be supplied in the market.
The general publicity and decoration expenses of hotels are estimated to be nearly 1,000 yuan a year, and the income-generating funds can be used to balance themselves in the future.
(5) department location selection:
Since expanding publicity and strengthening external publicity can not only save money, but also generate income for the hotel, it should be the best choice for the department to be located at the entrance of the hotel.
(six) give full play to the hotel maintenance equipment and technical strength:
Cost saving is inseparable from the cooperation of logistics and maintenance departments, and needs the support of manpower, material resources and equipment, which can be designed and implemented according to the scheme we provide.
(7) Income-generating benefit analysis:
1. Publicity, cost and profit: According to the preliminary forecast in the first year after the official opening, only one bid will save about 20xx yuan in cost and create about 5,000 yuan in profit. Generally, publicity in hotels can save about 20xx yuan, and other aspects can generate about 5,000 yuan.
2. Payback period of investment: two years is expected.
(8) Assessment:
According to the above analysis, the brief evaluation is as follows:
1. Setting up a publicity and planning department in the hotel can really increase revenue, reduce expenditure, innovate and increase efficiency for the internal and external publicity of the hotel.
2. Contribute to external publicity, provide quality services for reception services, conference services and tourism promotion, and create potential benefits.
3. Less investment, high return on investment and short payback period.
4. Small business risk. Even in the case of few hotel reception tasks, as long as the promised amount can be reached, we can make ends meet and not lose money.
I think it is effective and feasible for the hotel to set up a publicity and planning department.
Option 2: Hotel investment, self-financing.
Option 3: individuals rent houses and pay rent.
Scheme 1 is my mature idea, so please look at it as appropriate. I hope!
Article 5 of the publicity plan 1. Construction purpose
Cultural wall is an important embodiment in the process of forming enterprise spiritual culture, which can show enterprise connotation, enterprise image, employee style and so on. While inspiring employees and enhancing team cohesion, it also gives customers the most intuitive impression. It is our design goal to display corporate culture and corporate growth to the maximum extent on the limited wall.
Second, location.
Indoor and outdoor walls of the conference room.
Third, the structural framework.
1, enterprise quotation
Design purpose: embody enterprise values in words and encourage employees and enterprises to develop together. Design location: the left side of the west wall of the conference room is vertical plate-shaped.
Design content:
Form 1: set in monochrome vertical form. As shown in the figure:
Alternative quotation:
You have entered a pragmatic enterprise, please speak with your ability.
Before you complain, think about what the best people do under the same conditions.
(3) Enterprises always like people who face difficulties, analyze the reasons and have solutions.
Yesterday's experience will become an obstacle to today. You need to keep learning and making progress.
⑤ Only by doing something can you have status, strength can you have charm, vision can you have realm, and thinking can you have a way out.
No matter when you start, it is important not to stop after you start.
A journey of 7 thousand miles begins with a single step; Difficulties and hardships, Yucheng.
Form 2: Monochrome vertical form setting, background setting as color picture.
As shown in the figure:
2. Employee style
Design purpose: to show photos of employees' individual and collective participation in activities and trips, and to record the growth of employees in the enterprise. Design location: the right side of the west wall of the conference room
Example:
3. Bulletin board
Design purpose: Post the company's latest and urgent notices and red-headed documents to ensure that employees can understand the company's important resolutions, documents, activities and major issues in a timely and effective manner.
Design location: external wall of administrative office
Conference room slogan design:
(1) will discuss, will discuss, will decide to act, and the decision will be fruitful.
(2) With regard to communication for progress, it is necessary to have * * * knowledge in communication from top to bottom.
(3) The outcome of the meeting is action, and actions must be carried out.
Discuss alternative plates:
4. Information from the General Manager
Design purpose: to express the general manager's expectation for enterprise development and staff development.
Design location: to be determined
Design content: the general manager will draw up the information content.
Example:
5. corporate vision's values mission
Design purpose: to express the business philosophy, guiding ideology and core values of the enterprise.
Design location: to be determined
Design content: to be determined
6, employee interaction world
Design purpose: to provide a place for communication between employees and enterprises and employees, so that everyone can better reflect the spirit of mutual concern and common growth.
Design location: to be determined
Design content:
① Express reasonable opinions, suggestions and questions to the company and various departments or leaders and colleagues.
(2) Best wishes for the birthday, marriage and illness of colleagues, and thanks to the leaders and colleagues for their help.
③ Publish articles or poems independently created by employees.
Words appear in the form of display.
Design location: East wall of conference room
West wall of conference room: