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Briefly describe the two-factor theory of motivation.
The two-factor theory of motivation was put forward by American psychologist Herzberg in 1959, and pointed out that there are two factors influencing individual motivation: internal factors and external factors.

Specific content:

Internal factors include a sense of accomplishment, self-worth and cognitive needs, while external factors include material rewards such as salary, bonus and promotion.

Herzberg believes that internal factors are long-term and effective incentive factors, which can meet individual psychological needs and improve their job satisfaction and motivation; However, external factors are only short-term effective incentives, which can not meet individual psychological needs and easily lead to individual dissatisfaction and lack of motivation.

According to the two-factor theory, enterprises should pay attention to meeting the internal needs of employees, such as providing rich and interesting jobs, providing feedback and recognition, and providing development opportunities. To stimulate the internal motivation of employees.

At the same time, it is necessary to provide external incentives, such as reasonable salary, welfare and working environment, to meet the material needs of employees.

The two-factor theory of motivation emphasizes the unity of internal motivation and external motivation, which has certain guiding significance for enterprises to achieve high performance and personal development of employees.

The study found that:

Herzberg found from 1844 case studies that the main reasons for employees' dissatisfaction are the company's policies, administration, supervision, working conditions, salary, status, safety and various personnel relations.

Although the improvement of these factors can't make employees very satisfied and can't really stimulate their enthusiasm, they can alleviate their dissatisfaction, so this factor is called health care factor.

Research shows that if medical care factors are not satisfied, employees will often be dissatisfied, slow to act, and even lead to strikes and other confrontational behaviors.

Herzberg found from the investigation of another 1753 cases that the factors that make employees feel very satisfied are mainly the sense of accomplishment in work, the challenge of work, the social recognition of work achievements, the sense of responsibility in posts and the development and growth in their career.

The satisfaction of these factors can greatly stimulate the enthusiasm of employees and play a positive role in promoting their behavioral motives. It is often a good way for managers to mobilize the enthusiasm of employees and improve labor productivity.