1. "New economy, new rules"
Author: [America] kevin kelly
Translator: Liu, Kang Xinye,
Publishing: Electronic Industry Press
Introduction: This book is the work of kevin kelly (KK) 1998. He is a forest ranger in Silicon Valley. KK made a clear and powerful prediction on how the Internet technology revolution will change the economy and society, and summarized it into ten new rules, such as: "embracing the cluster: the power of decentralization", "increasing income: victory is connected with victory", "popularization rather than rarity: enriching the value generated", "following the free way: only generosity can win in the network" and "opportunity is better than efficiency: not solving problems". These predictions were not understood by everyone at the time of 1998, but most of them have come true now. One of the most accurate predictions in this book is that relationship technology will be popularized in 2 1 century, and companies such as Google, Facebook and Apple have proved KK's vision with practical performance.
2. Misreading the Internet
Authors: [English] James Curran, Natalie Fenton, Des Friedman.
Translator: He Daokuan
Publishing: Renmin University of China Press
Introduction: This book comments on the influence of Internet popularization on society from the perspectives of communication, sociology, politics and economics. In the book, the author compares the various versions of Internet predictions that were widely circulated in the past one by one, and discusses the realistic trend of Internet development and the reasons for the deviation of predictions. Internet economy has spawned many new business models and effectively promoted the flattening of hierarchical structure, but these changes have not brought about the flattening of wealth distribution. This book points out that a large number of active "production consumers" give their personal privacy information and labor to the digital economy giants for free by obtaining some free services, and the stronger they are, the stronger they become, which has become an irreversible trend. In the new economy relying solely on the Internet, the concentration of industries is constantly improving, and leading enterprises are increasingly merging promising startups.
3. Population cliff
Author: [America] Harry Dante
Translator: Mix
Publishing: CITIC Publishing House
Introduction: This book suggests that compared with government policies and financial market changes, population trends can better determine when and how long a country's rapid economic growth and prosperity cycle will come; When the "demographic dividend" disappears, a country will inevitably usher in a depression; A person's life stage and life state determine his consumption content. This book severely criticizes the monetary stimulus and quantitative easing policies introduced by the United States, Japan, the European Union and other countries in recent years, saying that these policies ignore the background environment such as population trends. The author criticizes that based on the wrong economic assumption that consumers are rational people, American financial regulators ignore the development characteristics of American population structure and the rigid demand of consumers of all ages, and assume that consumers have consistent and convergent consumption patterns (for example, regulators think that people will lose their confidence and desire to consume because of economic recession, and will also change their consumption structure because of government policy stimulus or financial market change signals), leading to further accumulation of government debt and private debt.
4. When the music stops: financial crisis, coping strategies and the future world.
Author: [America] Allen Blind.
Translators: Ba Shusong, Xu Xiaole, etc.
Publishing: Renmin University of China Press
Introduction: In this book, Allen Blind, a famous American economist and former vice chairman of the Federal Reserve, reproduces the story before and after the 2008 financial crisis in an epic style: how the United States encountered the crisis, how it escaped the recession, why it did not fully recover, what it should do now, and what suggestions it has for the future. Allen Blind, with his rich financial experience, unique perspective, accurate first-hand information and data, described the whole picture of the financial crisis and the rescue actions of the US government with great credibility, especially the analysis of the central bank's troubled assets rescue plan. The "Ten Commandments of Finance" summarized by him and the "Seven Steps" taken by policy makers can serve as a good reference for optimizing China's current economic and financial policies.
5. Rebirth of 5.JAL: How can kazuo inamori turn bankrupt enterprises into world-class companies?
Author: [Japanese] leaders have a down-to-earth mind
Translator: Chen Xuebing
Publishing: CITIC Publishing House
Introduction: JAL has long been Japan's "national pride", but at the beginning of 20 10, JAL entered a desperate situation and filed for bankruptcy. Kazuo inamori, a 78-year-old Japanese "business sage", was appointed as the president of Japan Airlines after bankruptcy and reconstruction at the invitation of the Japanese government. This is an unwelcome rescue mission. At that time, people generally didn't believe that kazuo inamori could save JAL, not only because kazuo inamori was old and had limited energy, but also because many people thought that kazuo inamori's business philosophy was out of date. However, a miracle really happened. In just one year, JAL came out of the trough of bankruptcy and reorganization, creating the highest profit record in history and becoming the best airline in the world. On 20 12, JAL was re-listed on the Japanese stock market. How did kazuo inamori derive this JAL rebirth drama that shocked the industry? This book gives the answer.