Current location - Quotes Website - Famous sayings - Public relations quotes
Public relations quotes
"Be Hard and Soft" ([Taiwan] Ding Lingjuan) e-book online disk download, free online reading.

Resource link:

Link:/s/1wsvs0n22ss8w8z9ycmdig

Extraction code: 5h7u Topic: Be both rigid and flexible.

Author: [Taiwan] Ding Lingjuan

Douban score: 7.2

Press: Zhejiang University Press

Publication year: 2014/2/28

Pages: 2 1 1

Content introduction:

The reason why we want to study Ding Lingjuan is because she, like most of us, started from a very ordinary starting point, but reached the height that most people dream of.

Born in poverty, I worked as a migrant worker for ten years and realized my dream of studying abroad with my first bucket of gold. Later, I went upstream and started my own business when the economy was in recession. The road for more than 20 years seems to be very stable and smooth, but this book tells the truth. It turns out that she can realize all her dreams in life and win the reputation of "being a man and doing things" in the workplace. She relies on the life creed of "combining rigidity with softness". This book is a reflection of the combination of rigidity and softness in all aspects.

The story in the book comes from her personal experience, or her feelings when talking with young colleagues. When the new book was published, she said that it would be worthwhile for her if she could inspire young readers who are still struggling and avoid detours.

About the author:

Olive pavilion

The current chairman and founder of Century Ogilvy Public Relations Consulting Co., Ltd. is an associate professor at Shih Hsin University in Taiwan. He is known as the opinion leader in the field of public relations in Taiwan Province Province. 20 13 won the Asia-Pacific CMO Women Leader Award.

At the age of 33, when his work was most successful, he resolutely chose to leave the enterprise and set up a high-tech public relations company. Seven years later, the company was sold to Ogilvy & Mather, a multinational communication giant, and has since grown from a local entrepreneur to a professional manager of a multinational group.

The Century Ogilvy & Mather Public Relations Consulting Company, led by her, is now a leading brand in the field of public relations in Taiwan Province Province and a model student of Ogilvy & Mather Communication Group, and has been awarded the first place in the "Best Public Relations Company in Taiwan Province Province" by Brain magazine for two consecutive years.

Another author is the best-selling book "Profession and Beauty".