Significance: In the context of the global response to the COVID-19 epidemic, the theme slogan of the Beijing Winter Olympics sounds like gathering, enjoying and the future.
Together shows the strong attitude of human beings in the face of difficulties and points out the way to overcome difficulties and create success in the future. "For a shared future" expresses human yearning for a better tomorrow and conveys confidence and hope.
"Work together for the future" is an attitude, an initiative and an action plan. It advocates the common goal of unity, peace, progress and tolerance. It is a propaganda of the Olympic spirit of swifter, higher, stronger and more United, and expresses the common desire that the world needs to work together to create a better future.
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The theme slogan is one of the important symbols of previous Olympic Games, a high generalization of the Olympic spirit, and a vivid embodiment of the unique culture and spiritual outlook of the host country and city.
In order to fully express the vision and goal of hosting the Beijing Winter Olympics and create a unique theme slogan, BOCOG started the collection of theme slogan creation in May 2020, and collected theme slogan ideas from Tsinghua University, Peking University, China Renmin University, China Communication University and China Academy of Social Sciences through targeted entrustment.
After several rounds of evaluation, listening to the opinions of relevant parties and experts, and reaching an agreement with the International Olympic Committee and the International Paralympic Committee, we finally decided to take "working together for the future" as the theme slogan of the Beijing Winter Olympics and Paralympics.