I once heard someone say this: In the emotional economy, the best way for a brand to express its own value and personality is not to shout out loudly, nor to whitewash it with "glib words". Instead, it was a conversation as soft as a whisper. Because the purpose of communication is to inform, and the purpose of dialogue is to share. Tasting carefully, we seem to have touched the pulse of "Maotai culture" from the brand positioning of "Moutai Prince Liquor, Prince Respects the World" and understood the profound meaning contained in it.

As the name suggests, "Maotai Prince Liquor" is the "direct descendant" of the famous national liquor family. Expressed in the language of brand economy, it is a series of products of the Moutai brand; it is by no means a so-called OEM (OEM) product that is "famous but difficult to live up to" like some liquor brands.

We understand that the connotation of the phrase "Prince respects the world" is: Moutai Prince Liquor, as a young "prince" in the "Moutai Family", he will continue to inherit and promote "everything about the national liquor Moutai" With the business philosophy of "taking the market as the center and treating consumers as God", we attach great importance to and respectfully respect consumers, dealers, and the market, and strive to create greater customer benefits for society and consumers.

Thinking about the connection between "Zun" and the word "Zheng" in Kaiyin, we can also see the following meaning: Maotai Prince Liquor will follow the objective laws of market economic development, with the principle of "the sea is open to all rivers, and tolerance is great." "The foundation of this brand makes it a "competition" among brands of the same grade as famous Chinese liquor. Kweichow Moutai dares to compete. The "underlying" is that it has the same excellent quality and taste style as Kweichow Moutai, and it also has the high-grade value of "Moutai culture". In a word, it can not only provide consumers with high-grade material needs to satisfy their enjoyment, but also give consumers a real experience that transcends material and concrete spiritual needs.

The predecessor Han Feizi has a wise saying: "The difficulty of ambition is not to win over others, but to win yourself." From this, the reason why Moutai, the national liquor, has been able to face the vicious competition among Chinese liquors since the mid-to-late 1990s has been able to "get out of the mud and remain untainted", and even achieved seven consecutive years of leap-forward development? Fundamentally speaking, it is because the national liquor Moutai adheres to the sense of social responsibility and mission of "worry first when the world is worried, and rejoice when the world is happy later", and unswervingly insists on regarding product quality as the core of the enterprise and brand. Lifeline: "If you want to do it, make products with first-class quality and taste in China and the world." Survive by quality. This is the firm belief and foresight of Moutai people to position the brand "Prince respects the world" for Moutai Prince. Today’s era is an era that advocates super-material satisfaction and experiences emotional perfection. Moutai Prince Liquor's brand value of "respecting the world" has undoubtedly made itself in the mental space of many young and fashionable Chinese men and women across the "generation gap" of traditional Chinese liquor. It arouses people's emotional excitement with its fashionable taste culture and elegant sentiment. , and then strode into their lives...

"Moutai is traditional. Traditional industries, traditional enterprises, traditional products, traditional history, traditional honors...tradition is condensed We need to inherit the excellent accumulated results, and we need to abandon the heavy backlog accumulated in tradition..." Qiao Hong, general manager of Kweichow Moutai Co., Ltd., expressed his emotions in the article "San Francisco Broken Thoughts", although it has passed. Three years later, the sound still rings in our ears.