Competition and cooperation are not "hostile brothers". Competition cannot be separated from cooperation. Because of cooperation, we can complement each other's advantages, learn from each other's strengths, draw our fingers together, clench our fists, and form a joint force. Only through competition and cooperation can we break through the limitations of working alone and achieve a win-win or multi-win situation.

In the eyes of ordinary people, competition and cooperation are a pair of "hostile brothers", and "one mountain cannot tolerate two tigers"! This is confirmed by the extremely fierce competition in my country's wine market. From the market battle to the standard battle, from the brand battle to the origin naming battle, in the small territorial kingdom of wine, tragic wars are being performed with the flash of swords and the sound of killing.

Of course, under market economy conditions, peer competition is inevitable. Many people believe that "comers are enemies" and the two competing parties seem destined to be "enemies" with diametrically opposed interests. Competition means there can be no cooperation. Either you die or I live. Do colleagues in the industry have to fight against each other to the death?

In fact, trees are long or short, people are high or low, water is clear or turbid, faces are ugly or handsome, all living beings are busy in the world, and they are all inseparable from competition and cooperation. Competition and cooperation are always closely linked brothers, and they are two different interpersonal interactions.

What we usually call competition is the behavior of two or more individuals or groups striving to outperform each other in a certain activity. That is, two parties compete for a goal, and only one party wins and the other loses. Cooperation is the behavior of two or more individuals or groups working together in an activity to achieve the same goal. Both parties have the same goal, and both parties share the results. The same is true for businesses. Natural selection, survival of the fittest, is not only a law of nature, but also a basic law of market economy. Competition can stimulate motivation and enhance vitality, so that enterprises dare not slack off, constantly promote scientific and technological progress, improve business management, reduce costs, improve quality, and increase efficiency. Competition is the fundamental way for enterprises to grow and expand, and it is also the prerequisite for the healthy development of an industry. A market economy cannot be built without competition.

However, competition cannot be separated from cooperation. Enterprises that participate in cooperation will have greater advantages than those that work alone. Because of cooperation, we can complement each other's advantages, learn from each other's strengths, draw our fingers together, clench our fists, and form a joint force. Marx said it well, collaboration can not only improve individual productivity, but also "create a kind of productivity", producing the magical effect of one plus one being greater than two. The American Coca-Cola Company and Pepsi-Cola Company have been competing fiercely for half a century to compete for the market. But their competition is "not necessary to defeat the enemy." When everyone is interested in the Pepsi-Coke war, both sides are winners, because the beverage war has attracted the attention of consumers around the world to Coke, and everyone comes to drink Coke. The inspiration from the Coke War is that "eliminating" opponents is not the only way to promote one's own development. In some cases, accepting the existence of opponents and treating them well can also promote one's own development.

At present, competition between the east and west regions of my country’s wine industry is gradually intensifying. Companies in the west use price as a means of competition to attack the market at low prices; while old brand companies in the east use their brand advantages to not be outdone and actively fight the competition. In the fierce market competition where you come and go, discordant notes such as "discussing heroes over wine" have emerged. Some companies use illegal means such as rumors and slander to slander each other, and some companies do not hesitate to pay a huge price and "risk their lives" to talk to each other. spell. If the same roommates are at war with each other, why worry? There is certainly no winner in this cutthroat competition. The river clams fight, and the fisherman benefits. Under the shadow of the "East-West confrontation", foreign wine smiles.

To completely reverse this situation, we must learn to cooperate, maintain a good cooperative situation while competing fairly, and escape the increasingly fierce whirlpool of price cuts. Another example is Shenzhou and Macro, two large water heater manufacturers that are equally matched. The slogan of "China" is "Everything in China is pursued by Macro", while the slogan of "Macro" is "Macro rises in China". Their respective slogans include the other's product brand. This way both parties can gain fame and profit. You send clients to me, and I send clients to you. The two types of water heaters quickly entered thousands of households, bringing huge profits to the two companies. They cooperated in the competition and achieved a win-win situation.

Practice has proved that by both competing and cooperating, we can break through the limitations of working alone, combine our own advantages with those of other companies, maximize the strengths of both parties, and improve ourselves and others. The ultimate goal is to achieve a win-win or multiple-win situation by improving competitiveness.

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Competition without Forgetting Cooperation" is mainly to help students correctly treat competition and cooperation in life, learn to cooperate in competition, and compete in cooperation. Because, modern society has both Competition and cooperation are the same issues that everyone faces. Only by correctly understanding and handling the relationship between competition and cooperation can we establish a correct sense of competition and cooperation. This project consists of the following two levels. Content composition.

The first level of "Thanks to Opponents" is mainly to help students understand the positive significance of competition, cultivate students' sense of competition, and learn to compete in cooperation.

(1) Presents four photos that reflect the competition phenomena in daily life in schools, including knowledge contests, football matches, tug-of-war competitions and exams, and then guides students to observe and list competition phenomena in life to understand people. content at this level.

(2) The summary points out that competition and cooperation go hand in hand, and competition is also a common phenomenon in life. There is fierce competition in nature and human society, and there are various forms of competition.

(3) Listed an example of competition between Wang and Zhao merchants in a big city in the north, which naturally raised the question of inquiry: Since the market competition is fierce and cruel, why did Manager Wang Should we also help our opponents and thank our opponents? On this basis, the text of the textbook points out: We need cooperation and competition. Without competition, cooperation will lack vigor and vitality and become a pool of stagnant water.

(4) Outlines the positive effects of competition:

A. Competition can stimulate individual initiative and enthusiasm, improve learning efficiency and work efficiency, promote people's potential to be fully developed, and enable people to continue to make progress and work hard;

B. Second, in comparing with competitors, we can discover our own shortcomings and learn from each other's strengths to make ourselves progress and develop faster. Learning from each other's strengths and making progress together are our goals in cooperation.

(5) Set up a small column "Famous Quotes" to quote Lenin to further illustrate that competition has other positive effects, thereby helping students establish a sense of competition.

(6) Set up The small column "Related Links" is borrowed from the animal kingdom to explain: if an animal has no opponents, it will become lifeless; similarly, if a person has no opponents, then he will be mediocre, develop inertia, and ultimately lead to mediocrity. .

(7) In the form of comics, students are asked to reflect on questions: "What kind of competitors have they encountered in life? How do they view competitors?" Through activities, students can initially Understand: How to deal with the relationship with opponents in life, so as to naturally transition to the next level of learning.

The second level "The ideal result of competition is a win-win situation." This level is mainly to help students correctly understand the dialectical and unified relationship between competition and cooperation, so that they can compete without forgetting cooperation, and cooperate and compete for a win-win situation.

(1) Listed an example of a thermos bottle factory using unfair means such as false advertising to compete, and raised questions for students to think about and discuss:

A. Let’s talk about it: Do you agree with this factory’s competitive methods? How do you understand the factory’s competitive purposes?

B. Discussion: How should we correctly treat competition in social life? The first question is about the practices of a certain insulation factory, and the second question is to guide students to discuss how to compete.

(2) Summary: First, competition without cooperation can only cause harm to both parties, especially unfair competition that ignores morality. The final result can only be harm to others and ourselves. Education Students should oppose unfair competition and have a sense of competition. Second, competition and cooperation are in a relationship of unity of opposites. In cooperation, there is competition, and in competition, there is cooperation. Educate students to compete without forgetting cooperation. Because competition and cooperation are unified. Cooperation cannot be without competition. Cooperation without competition is a pool of stagnant water. Cooperation is for better competition. The better the cooperation, the stronger the power, the greater the possibility of success. Competition cannot be without cooperation. Competition without cooperation is lonely and powerless competition. , it's "life or death" or lose-lose.

(3) An example of friendly competition was given in a department store. Instead of squeezing its rivals, the company took the initiative to extend a hand of friendship to its rivals. As a result, it won the support of many competitors. Taking this case as a starting point, we set up questions for thinking:

A. How does the department store deal with its competitors?

B. How do you plan to deal with the relationship between competition and cooperation in your future life? Guide students to understand that excellent competitors always regard competition as a pleasure.

C. It elaborates on the "win-win" concept that competitors cannot exclude each other and cause losses to both sides, but should promote each other and improve together. It points out that "win-win is the most ideal result of competition, and good cooperation creates a win-win situation. We only need to adhere to the laws and ethics Within the allowed scope, we compete in accordance with the principles of equality, fairness, and integrity: in this process, both parties encourage each other, help each other, and learn from each other's strengths. Everyone will gain something and improve. This is the true meaning of cooperation in competition. . Finally, it is advocated that students should not only establish a competitive spirit of daring to be the first and unwilling to lag behind, but also establish a sense of cooperation and mutual assistance. This is not only the conclusion of this level, but also the foothold of the "Competition without Forgetting Cooperation" project. p>

(4) Create a problem situation and ask students to "talk about: Is cooperation important or competition the key point?"

This activity is mainly to deepen students’ understanding of the importance of cooperation and competition. In fact, both cooperation and competition are important

The key is to guide students how to correctly handle the relationship between competition and cooperation in real life

1. Guan Zhong and Bao Shuya. Guan Zhong came from a poor family. He studied hard on his own since he was a child. He was proficient in "poetry" and "calligraphy", understood etiquette, had rich knowledge, and was highly skilled in martial arts. He and his close friend Bao Shuya were the masters of Master Jiu and Master Xiaobai respectively.

In the twelfth year of Duke Xiang of Qi (686 BC), the state of Qi was in turmoil. Gongsun Wuwu killed King Xiang of Qi and established himself as king. A year later, Gongsun Wuwu was killed again, leaving Qi without a king for a while. Prince Jiu and Xiaobai, who were on the run, both tried to return to the country as soon as possible to seize the throne. In order to make Jiu the king, Guan Zhong wanted to kill Xiaobai in the middle of an ambush, but his arrow hit Xiaobai's copper belt hook. Xiaobai pretended to be dead, and with the help of Bao Shuya, he returned home first and ascended to the throne. He is the famous Duke Huan of Qi in history. When Duke Huan ascended the throne, he managed to kill Prince Jiu and his enemy Guan Zhong, who had shot him with an arrow. Bao Shuya tried his best to dissuade him, pointing out that Guan Zhong was a genius in the world, and asked Duke Huan to think about the prosperity of Qi, forget the old grudges, and use Guan Zhong in a more important position. Duke Huan accepted the suggestion and took Zhong back to his country. Soon he became the prime minister and presided over political affairs. Guan Zhong was able to display all his talents.

2. During the Three Kingdoms period, Cao Cao’s Zhang Liao and Yue Jin were guarding Hefei. Once Sun Quan sent 100,000 ping pings to attack. The two were two of the five good generals with equal merit. They had always been in conflict in the past. But in the face of a strong enemy, they can still complement each other, advance and retreat, and finally defeat the enemy.

3. An old fisherman in ancient Japan discovered that if a few remaining lively sardines were released Join a school of lazy catfish being salvaged. The active sardines scurry among the catfish, giving the catfish a sense of crisis. They swim hard to avoid death due to suffocation. This is the famous catfish effect.

1. In my country’s economic life, there is a “tortoise and hare win-win theory”. The tortoise and the hare raced many times, with each winning and losing. Later, the tortoise and the hare cooperated. The hare carried the tortoise on its back and ran to the river. Then the tortoise carried the hare on its back and swam across the river. This is a "win-win" situation, where competitors can also be partners. As the saying goes: "A fence has three stakes, and a hero has three gangs." If you want to achieve something great, you must rely on everyone's joint efforts. Throughout ancient and modern times, at home and abroad, aren’t all those who have succeeded in their careers a model of good cooperation?

2. There is a famous saying in Taiwan’s advertising industry: It is better to de-internationalize than to be internationalized.

3. In fact, trees are long or short, people are high or low, water is clear or turbid, and faces are ugly or handsome. All living beings are busy in the world, and they are all inseparable from competition and cooperation. Competition and cooperation are always closely linked brothers, and they are two different interpersonal interactions.

1. One year, the world crude oil price rose sharply. Hammer's opponents all increased their oil output to Eastern European countries slightly, but Hammer's oil output decreased significantly, which puzzled many people. The black reporter Jesse Kuth went to great lengths to find Hammer and asked him for advice on this issue. Hammer said something that he will never forget: "Taking care of others means taking care of yourself. Those who always want to stand out in the competition can win unexpected gains if they know that taking care of others only requires a little understanding and generosity. , then he will regret it endlessly. Care is the most powerful way and the best way."

2. Marx said well that collaboration can not only improve individual productivity, but also be the best way. "Creating a kind of productivity" produces the magical effect of one plus one being greater than two. Smart people should not only actively cooperate with partners, but also have the courage to cooperate with competitors and benefit from it.

3. There is a famous saying in the American business community: "If you can't defeat your opponents, join them." Modern competition is no longer "life or death", but a higher level of competition and cooperation. What modern enterprises pursue is no longer "single win", but "double win" and "multiple win".