Baudrillard’s explanation of the changes in human consumption behavior caused by consumer society:

Baudrillard believes that consumer society has brought about a virtual reality experience. Through the shaping of advertising, media and commercial culture, people are pushed into a fictional world that transcends the real world. This virtual reality not only changes people's demand for products and services, but also shapes their identity, values ??and lifestyle.

He emphasized the importance of symbolic exchange in consumption behavior. He believes that in a consumer society, commodities not only represent their own material functions, but more importantly, the symbolic meanings they symbolize, convey and present. People build identity and social status by buying specific brands, displaying specific symbols, etc.

He proposed the concepts of simulation and simulation, pointing out that in the consumer society, things are no longer real, but simulated and simulated. He believes that consumer products not only meet people's actual needs, but more importantly, they move between reality and virtuality, creating a sense of pleasure and satisfaction through simulation and simulation.

Baudrillard's character characteristics:

1. Baudrillard has a unique sociological perspective, and his observation and analysis of consumer society are different from traditional sociological theory. He emphasized the importance of symbols, simulation and virtual reality in consumer society. These concepts have important implications for understanding modern society.

2. Baudrillard is a sociologist with a sharp mind, who can keenly capture social changes and emerging trends. His research fields are wide-ranging, including media, consumption, culture and politics. His ideas have an important influence on understanding and explaining the changes and development of modern society.

3. Baudrillard is a sociologist with a critical spirit, and his criticism of society is not limited to consumer society. His criticism of modern society involves various aspects, including media, politics, culture and ideology. His critical spirit played an important role in revealing the contradictions and problems of modern society.