The penetration of copywriting varies from person to person, from time to time, and the copywriting you like is different.
The person who put pen to paper had an epiphany, and the person who entered the eye hit it off.
So ...
0 1
The questions we ask ourselves,
Let's get there in time.
Excerpted from Luo Zhenyu's 20021New Year's Speech by Friends of Time.
The world sends papers to people every day, and we are busy dealing with papers thrown by the world every day. One by one.
What about ourselves? What about the questions you gave yourself? This is what our future looks like. what are you going to do？ What are you going to accomplish? What are you going through? The world is so complicated and changeable that our generation should have its own way in mind.
202 1, I hope everyone has their own papers. Answer well.
02
No matter how long the night is,
The light is always there.
From vivo "Ordinary Night"
This is my favorite short film of Shanghai Italian advertisement for vivoX60. This copy is really great, combining the current social emotions and opinions, giving people warmth and encouragement.
Night is not only the dark night, but also the darkest moment in the past 2020. And light means not only light, but also confidence and hope for life, and the product characteristics of X60 mobile phone capturing dim light in the dark.
Coupled with Pu Shu's "Ordinary Road" as the background music, it is full of healing and strength.
No matter how many disappointments there are in life, please believe that the light will always exist.
03
People encounter things that they can't solve.
The best way is to tell the truth.
From 202 1 Ningmin Town, a poverty relief drama.
I didn't expect 202 1 to be conquered by the anti-poverty drama at noon. I didn't expect that watching anti-poverty drama could be so high one day. The high score of Douban 9.4 also proves that my choice is correct.
The whole drama needs details, attention and jokes, especially acting skills, as netizens said.
I feel that even mushrooms are acting online.
"。
Professor Ling played by is impressive. At first, I was afraid to admit it. Huang Jue, who has been a literary fan all the year round, still has a strong literary atmosphere. Where is acting? It is Professor Ling himself. I once regarded the play as # Professor Ling's Mushroom Record #. Therefore, I must share with you the wisdom of Professor Lin after he was beaten. After all, I laughed.
04
Every word sent out.
It has been modified 100 times.
From polaya.
In Chongqing Red Land Station, Polaiya posted 82 illustrated posters with the theme of "Fighting the New World in the First Year of Graduation". Talking about what happened in the first year of graduation, some feelings are still fresh in my memory, no matter how many years have passed since graduation.
And every word of this copy is too true. Every young person who has just entered the society will find that the world may be different from what you imagined, but this is your life lesson to complete.
Grow up in the collision with the world, while young, to discover a bigger world and better yourself.
Think of a sentence in Friends of Time: "Fight against time and be friends with time". Learn to do things and enjoy in confrontation.
05
No matter where you are,
It is a year of reunion to have concerns in your heart.
Three immortals from Oreo returned to the cave.
At this time of the year, there will be some short films about the Spring Festival, reunion and affection. This year is no exception. The impact of the epidemic encouraged local festivals, and the feelings of homesickness and reunion were naturally heavier.
Don't say anything, no matter where you are, no matter why you can't go home for the New Year.
As long as there is concern in the heart, as long as there is heart, it is the year of reunion.
06
There is no Shenzhen in the world.
When you come, there will be Shenzhen.
From Shenzhen Global Recruitment Video "Footsteps of Shenzhen"
This should also be the most explosive and youthful and humorous city propaganda film I have ever seen. Everyone says that this is a short film about "robbing people" in Shenzhen. In fact, it is also a warm and inspirational short film, which has ignited the fighting spirit of "working people".
Shenzhen has upgraded the expression of talent concept with a small incision similar to "footsteps", which is also the step for each of us to move towards the future.
In particular, the copy is really neat and rhythmic.
07
If life can shine,
Probably in a sea of people.
Someone series from Tik Tok.
Tik Tok's advertisements are always close to ordinary people, looking for touching materials from the lives of ordinary users of Tik Tok.
This series of copywriting is also very interesting. I chose five ordinary people who are almost unknown, and through many adjective prefixes, I made the characters three-dimensional and gave light.
The idea is very good. Every ordinary person has his own place to shine and move, and countless bright spots constitute an ordinary but different life.
So, who is someone? Someone is everyone in the crowd! We can all add countless prefixes to our lives. I am "xxxxxxxxxxx's man".
08
From China, all born strong are cows.
From Mengniu.
On October 20th, 65438+/kloc-0, the curtain walls of landmark buildings in six cities 15, including Beijing, Shanghai, Shenzhen, Wuhan, Guangzhou, Hangzhou, Xi 'an, Chengdu, Chongqing, Jinan, Qingdao, Changsha, Nanjing, Hefei and Fuzhou, flashed with the blessing of the Year of the Ox from Mengniu.
Mengniu pays tribute to all China people who have passed the extraordinary year of 2020, and sends blessings to the upcoming Year of the Ox. Basically, it is praising all China people. I will push this copy:
09
Li's birthday comes from "Seven Pa Shuo".
This is a viewpoint put forward by Li Dan in the debate topic "Should the collapse of adults be hidden?" in the first issue of Seven Parnassus. I happened to see it in that issue, and this sentence was searched hot at that time.
Accurately speaking, this is not a copy, but it hit me directly when I read it, and it may also hit many other people, so it is logical to go to the hot search.
Whenever, there are all kinds of small things that make the life of adults collapse. The reason why they hit me was because I said "forget it". Now think about it, although there may be helplessness and bitterness behind it, it is actually a mediocre way of doing things and a compromise to life.
Whether it collapses or not, whether it is hidden or not, I still hope that everyone will face the collapse and forget it less. Don't deceive yourself.
10
There is no need to make a fuss about young people's love.
From the Unionpay Monster Family
In the face of the post-95 Z generation, which is about to take the lead in consumption, I think this cut-in angle is really great. What I see is tolerance, and I can accept different love and lifestyles of young people.
If you still use a didactic way, or use the simple and rude "grab" before, or impose it on them with your own world view, it is like a child listening to adults saying boring things and feeling helpless.
Therefore, there is no need to make a fuss about the love of young people;
Make rights younger and youth more special.
. This should be the attitude of all young brands.
/
So, do you have any favorite copywriting recently?
Text | Jiang Mumu Old Thief (WeChat official account ID:mumuseo)
Application of Illustration in App Design Now there are more and more apps, and the production is becoming more and more exquisite. All kinds of apps hope to be different from other apps in design, so as to better attract users' attention. It is undoubtedly a good choice to apply illustrations to app. In iOS,
1 1 AppStore "Today" uses a lot of illustrations, bringing users a brand-new experience.
What illustrations should I use in 1.APP?
Increase the visual impact, summed up in two words "amazing", such as "Walkup" app, in which each page uses illustrations and the design is extremely beautiful.
Adding interest to make the page not dull, an obvious example is the empty page and the wrong page in the app. For example, when Taobao is offline, displaying a lovely illustration is much better than simply displaying words, and it can also reduce the anxiety of users as much as possible.
The more information you carry, the more intuitive it is, and the more obvious it is on the icon. For example, the classification icon of Baidu glutinous rice adopts a realistic style, giving people a more intuitive feeling.
Meet the emotional needs of users, emotional design, which has been well reflected in keep. In the past Tanabata, keep turned the running route into pink and took the dog. The person who is still running on Tanabata is probably single dog, and the significance is self-evident.
Two. Several popular illustrations and their characteristics.
Plane illustration
Texture illustration
Hand-painted illustration
MBE illustration (a dribbling god created this style, so it is called MBE style illustration).
Gradient illustration (sometimes called low-light illustration)
Three-dimensional illustration (also known as 2.5D illustration)
Stroke illustration
The following are examples of various illustrations, all from dribbling.
Graphic illustration: the characteristics of graphic illustration are plane, concise and clear, and graphic illustration is the most popular and commonly used style now.
Texture illustration: I think texture illustration is also a kind of plane illustration, but in the end, it is necessary to increase the sense of graininess. The most obvious feature of texture illustration should be texture, and the relationship between light and shadow is better.
Hand-painted illustration: I think this is the most difficult one, and it is also the one with the highest requirement for designers' artistic skills. Hand-painted style is widely used and can express many things. The following designer's work is full of childlike interest and beautiful as a dream.
MBE illustration: concise, round and lovely.
Gradient illustration: a very beautiful style. Generally, similar colors are used in the use of colors, and there should not be too many kinds of colors.
Three-dimensional illustration: As can be seen from the name, the biggest feature of this illustration is three-dimensional, which can express three-dimensional things in two-dimensional space.
Illustration of strokes: In addition to shapes, we should also use strokes, which can abstract things well.
MBE illustration: Icons in the kitchen, MBE style is very suitable for making icons.
Gradient illustration and three-dimensional illustration: pull hook. These two styles are put together because many times an illustration contains these two styles. (Used for banners, special topics)
Sketch illustration: Pinduoduo, Netease Cloud Music (used for icons and startup pages)
To sum up: illustrations are suitable for startup pages, banners, themes, refreshes, icons, pop-ups, background pictures and so on in the APP.
What are the classifications of illustrations? Illustrations can be divided into three categories: anime Japanese secondary illustrations, children's illustrations and advertising packaging illustrations.
Animation illustrations are aimed at games, comic types and novel covers.
Children's illustrations are aimed at packaging and novels. advertisement
Advertising packaging illustrations are aimed at packaging types.
Game animation illustrations have the highest price. From 500 to 20000. There are also advanced ones, but not many. Before 34,000, there were 65,438+10,000 copies.