Family rules in Li Ka-shing: Educate children to cultivate their independent will and character, and don't spoil them, which has nothing to do with how much money they have. "Children should be made to suffer and let them know how the poor live." So when Li Zeju and Li Zekai went to Stanford to study, Li Ka-shing only gave them the most basic living expenses. Who would have thought that Li Zekai, now known as the "Little Giant", used to sell hamburgers at McDonald's, caddy at a golf course, and even hurt his shoulder blade while holding a golf club. Until now, injuries still happen frequently. In order to let his son know from an early age that doing anything is not that simple, Li Ka-shing needs to hold meetings constantly and rely on the help of many people to do business. Therefore, he let his two sons attend the company's board of directors very early. He thinks that rich children are like flowers in a greenhouse, with unstable foundations and can't stand the wind. Li Ka-shing compared his efforts to a small tree growing in a crack in the rock. He said that plants with unstable foundations are not easy to survive under external pressure, but small trees in the cracks can stand proudly and resist wind and frost. Therefore, he will never indulge his two sons. He hopes that his sons can stand on their own feet and face blows and difficulties independently.

Nan Cunhui, chairman of Zheng Tai Group, still remembers that in the year when he 13 graduated from middle school, his father took him to the streets to repair shoes. When busy, I often work overtime until two or three in the morning and get up at five or six in the morning. In addition, Nan Cunhui was thin-skinned and embarrassed. He suggested to his father that if he wanted to go back to the countryside, even in the countryside, he could relax and get some work points when he slept at night. But my father insisted on not agreeing. One cold winter, Nan Cunhui accidentally stuck the awl for repairing shoes into his finger. He gritted his teeth and pulled out the awl, wrapped the wound with a piece of broken paper and insisted on repairing the shoes for the guests. In the years of repairing shoes, Nan Cunhui cultivated his own sense of competition. He earns more money every day than his peers, because he is fast and the quality of repairing shoes is more reliable. Later, when Nan Cunhui started his business at the age of 2/kloc-0, it was the idea of repairing shoes and paying attention to quality that made him break through a world of low-voltage electrical switches. In 2007, Nan Cunhui's son studying in the United States is about to graduate. One day, three generations of grandparents and grandchildren sat together to discuss. Nan Cunhui insisted that his son should not work in Zheng Tai after graduation, but should travel abroad. At this time, the father spoke, "Let him go out to work, or go back to work in the company." Nan Cunhui asked his father, "Then, why don't you allow me to go back to a more comfortable countryside?" Although Nan Cunhui, who is repairing shoes in the city, is somewhat reluctant, life has taught him, "My son can't give him a relaxed environment." So, every holiday, when his son returned to Wenzhou, Nan Cunhui asked his son to be anonymous, put on his work clothes and work in the workshop of Zheng Tai Company, eating and working with the workers. "Never let your son live an easy life just because he has made money." Nan Cunhui said that the most important thing for parents to give their children is a smart head, bright eyes and hardworking hands.

Rule number two: be thrifty.

Zhou Furen's family rules: Poverty is capital, not an obstacle. Zhou Furen is the second child in the family and four brothers and sisters. Zhou Furen 10 years old, his father died suddenly, and only his mother went out to work at home. Without labor, life is even more embarrassing. It was in the early 1960 s, and the national sales volume was low, and there was less time to eat food. Usually, corn stalks are crushed and mixed with corn flour to eat. Zhou Furen was in primary school at that time and was often too hungry to walk. In the village, he can always hear the cries of hungry children. When Zhou Furen was seventeen or eighteen, he was already working in the fields. At that time, there was still a shortage of food, and the main ration was "vegetable dumplings". Shredded radish tassels and Chinese cabbage are held together, some noodles are pasted on the surface, and steamed in a pot. Jiaozi, a vegetable, is "very unpalatable" to Zhou Furen. When cooking jiaozi, there will be some porridge in the pot, which is also more water than rice. When eating, Zhou Furen often said, "I can eat as much porridge as I want. I don't eat jiaozi." Therefore, I am often scolded by my family: the poor family gave birth to a rich man. By 1974, Zhou Furen was 22 years old and was already the production team leader in the village. At that time, the per capita income of the whole village was only 67 yuan, and one tenth of the population of the whole village was out. Zhou Furen was born in such a poor family in a poor mountain village. However, the education he received from childhood was very strict. Parents expect their children to do something, and every mistake is added up with a stick. Zhou Furen commented on this: the living standard is not high, but the requirements are very high. Zhou Furen was very naughty when he was a child. After being hungry for a while, he can eat enough. Zhou Furen often goes out alive, climbs trees and digs nests. At that time, as soon as the apple tree appeared in that village, it became the main target of Zhou Furen's mischief and he always wanted to steal an apple. After being naughty outside, people often come to the door and are finally beaten by their mothers. Zhou Furen remembers both being beaten as a child and being scolded when he grew up. He even said that if I didn't have that family background, I wouldn't be where I am today. Because poverty has become his capital, not his obstacle. As he often tells employees: I can eat anything now. Winter in the three northeastern provinces is unforgiving, and there is no warm clothes, but Zhou Furen still has to walk to school. When I was a child, I went to collect firewood, and 100 kilograms of firewood was carried back with my head. Zhou Furen still remembers that being short must have something to do with that experience. He grew up in that environment. Now he may be bitter and tired, but he is much better than before. Zhou Furen often talks about these things with his children. He is confident that his children can bear hardships more than those who grew up in the city, because they were born in the countryside, worked as children and experienced hard mountain life. For children, Zhou Furen believes that as long as they are guided by language, they will do well. But when he was a child, his parents were unreasonable, just fighting. Zhou Furen quietly improved this way. But no matter rich or poor, Zhou Furen's frugal habit has not changed. He always travels in economy class instead of first class or business class. His subordinates often tell him that now, whether staying, flying or driving, you should choose someone who is in line with your identity. This is not a wave.