Master the core of etiquette

Understand the value of etiquette

Understand the structure of the human brain

Golden sentence:

1. Etiquette is not for pretending, but for using.

2. Life is a transaction, and there are transactions everywhere in life.

3. Etiquette can help the shaping and marketing of personal brands.

Interpretation of essence:

I. Respect and appropriateness

Nowadays people pay more and more attention to etiquette, but there are still many misunderstandings about etiquette. Some people think that learning etiquette is to learn some clothing collocation, standing posture, makeup and so on. In fact, this view is far from the essence and core of learning.

Etiquette is not for pretending, but for doing. The core of etiquette is two words: respect and propriety. Behind these four words, there is a profound culture and background, and a deep understanding of etiquette.

Respect means respecting yourself and others.

In life, it often happens that you respect each other very much, but it still causes misunderstanding. This is because I don't know proper manners.

Confucius once said: "Those who are respectful and disrespectful will work hard, those who are cautious and disrespectful will be embarrassed, those who are brave and disrespectful will be confused, and those who are straight and disrespectful will be distorted." If we have special respect for others, but we don't master the rules, algorithms and processes of etiquette, we may not get the inner recognition of the other party.

Second, there are transactions everywhere in life.

Life is a transaction. Through the study of etiquette, the two sides can reach an agreement quickly.

Closing a deal is a very important step in learning etiquette, and reaching an agreement with the other party happily is closely related to your own impression label. If everyone is a unique product living in this world, then everyone's interpersonal communication process is actually a process of marketing personal brands.

Through the study of etiquette, we can not only master the relevant etiquette skills, but also help people shape their personal brands and improve their personal marketing ability. In today's Internet age, the intersection between people is getting closer and closer, and more and more labels are posted. These labels are often attached involuntarily.

Therefore, if a person can let others label himself correctly in the right way, his interpersonal communication will become smoother. That is, if a person can properly shape his own label and increase his personal influence, then his personal brand marketing ability in interpersonal communication will also be strengthened.

Third, understand our brains.

When we see red and yellow, we think of McDonald's. When we hear "no gifts this year", we think of melatonin, which is a manifestation of our brain being implanted.

The human brain is divided into left brain and right brain. The left brain is a rational brain, also called shallow memory brain, and likes words, logic, numbers, order, linearity, analysis, lists and so on. The right brain is a perceptual brain, also called deep memory brain, and likes rhythm, sense of space, overall concept, imagination, daydreaming, color, size and so on.

Some advertisements touched us because they accidentally turned on the switch of deep memory in our right brain, and some advertisements were difficult to touch us because they accidentally turned on the switch of shallow memory in our left brain.

If a salesman is used to eagerly accepting all kinds of products with customers and rarely gives customers the opportunity to show themselves, it is to start the left brain of customers. So the more salespeople talk, the worse the transaction result will be, because customers can't remember these words at all.

Triggering the right brain is impressive because it opens the deep memory of the right brain. These switches are vision, hearing, smell, taste and touch.

In the process of interpersonal communication, if you can learn to use the skills of implantable business etiquette and turn on the switch of the deep memory of the other person's brain, you will get better results.

Similarly, if a salesman can turn on the switch of the customer's deep memory, he will be impressed and the turnover rate will be higher.

Now many units, such as banks or financial institutions, are emphasizing the refined service of posts. While following the procedures and standards, if these staff members can put themselves in their own shoes and leave a deep impression on customers, including their own voices and smiles, it is the real quality service.

Course summary:

The core of etiquette is respect and appropriateness. If we have special respect for others, but we don't master the rules, algorithms and processes of etiquette, we may not get the inner recognition of the other party. The study of etiquette can help people quickly reach an agreement with others, help them shape their personal brands and improve their personal marketing ability.

The human brain is divided into left brain and right brain. The left brain is a shallow memory brain and the right brain is a deep memory brain. The study of etiquette can trigger the deep memory of people's right brain, make people impressed and achieve their goals quickly.