Burberry is a British luxury brand, which belongs to BurberryGroupPlc. Its products include: women's wear, women's accessories, handbags and shoes, men's wear, men's accessories, children's wear, cosmetics, perfumes, watches, household items and gifts.
1856, ThomasBurberry founded the Burberry brand. 1879, the founder of the brand invented an innovative weather-resistant gabardine fabric, which is waterproof, practical and durable, and breathable and light in texture. 20 14, Burberry has more than 500 direct stores around the world. On April 23 of the same year, Burberry officially settled in Tmall. On 20 18, RiccardoTisci served as the chief creative director of Burberry.
20 18 12, Top 500 World Brands compiled by World Brand Lab 20 18 was released, and Burberry ranked 224th. From 20 19 to 10, Interbrand ranks 96th in the list of top global brands 100.
Editing and broadcasting of development history
1856, ThomasBurberry, 2 1 year-old, founded the Burberry brand and opened the first outdoor clothing store in Basingstoke, a small town in Hampshire, southern England. The brand insists that clothes should be designed for people to resist the weather in Britain.
1879, the founder of the brand invented gabardine fabric, which is waterproof, practical, durable, breathable and light.
1888, Gabadian fabric was patented, and the raincoat was designed and manufactured for British officers at that time.
189 1 year, Burberry entered the London Hay Market, and the building where the store was located was designed by the famous architect WalterCave.
From 65438 to 0893, Dr. FridtjofNansen, a Norwegian polar explorer, zoologist and Nobel Peace Prize winner, was the first polar explorer to go to the Arctic Circle in Burberry Gabadian costume.
1895, a windbreaker named Tielocken designed by Burberry for British officers became the originator of windbreaker. Early hunting clothes and fishing clothes must have good weatherproof effect, withstand considerable wind and rain, and have good air permeability. Burberry's clothing meets this requirement and provides customers with good clothing performance.
At 190 1, Burberry held an open competition to design a brand-new logo. The winning work was inspired by the armor of 13 and14th century exhibited by TheWallaceCollection in London, which led to the birth of the equestrian knight logo.
190 1 year, Burberry designed the first windbreaker. In World War I, King Edward VII appointed Burberry as the senior uniform of the British army.
1908, Brigadier General EdwardMaitland of the British Air Force flew from Crystal Palace in London to Russia in a hot air balloon in a Burberry Gabadian costume. Voyage 1 1 17 km, lasting 3 1.5 hours.
19 10, Burberry launched a women's clothing line and opened a branch in Paris, France.
19 1 1 year, Burberry provided travel clothes for RonaldAmunden, the first traveler to conquer the Antarctic.
19 12, the early prototype of Burberry windbreaker is Tielocken military coat, which was designed and created by the founder Mr. ThomasBurberry and obtained a British patent. This coat is designed with a single button placket, and the collar has only one button.
From 19 14 to 19 17, Sir ErnestShackleton, an English explorer, made three expeditions to the polar regions in the early 20th century, all wearing protective clothing made of Burberry gabardine fabric, including a trip to the South Pole by Perseverance.
On 1934, Burberry provided same-day delivery service in London by car delivery.
1955, Burberry was awarded a royal certificate by Queen Elizabeth II for her waterproof cloth.
1965, one fifth of the coats exported from Britain came from Burberry.
1967, Burberry officially registered NovaCheck as a trademark.
1970, Burberry opened its flagship store in East 57th Street, new york.
1972, Burberry officially acquired the factory in Castleford, Yorkshire, England, where Burberry's iconic trench coat was made.
From 65438 to 0980, Burberry expanded its retail business in the United States, and besides new york, it also had chain stores in San Francisco, Chicago, Boston, Philadelphia and Washington.
1990, Burberry was awarded the Royal Certification by the Prince of Wales for its coat design.
1997 due to the change of management, the joining of former CEO RoseMarieBravo changed the direction of Burberry. She has been mainly providing clothes for royalty and elderly celebrities, and invited RobertoMenichetti and ChristopherBailey as design directors, photographer MarioTestino and supermodel StellaTennant and KateMoss respectively.
1999, Burberry's logo was updated to Burberry, which was designed by French artistic director Fabian Baron himself.
In 2000, Burberry officially settled in Bond Street, London.
200 1, ChristopherBailey is the chief creative director of Burberry.
In 2000 and 200 1 year, Burberry won the classic and modern design series awards of the British Fashion Council.
On 200 1, 10, Burberry opened a flagship store in Beverly Hills, Hollywood, and opened specialty stores in Germany, Spain, Italy, Russia and Japan in the same year.
In 2002, Burberry was listed on the London Stock Exchange, which became an initial public offering and transformed into a large luxury fashion brand.
In 2002, Burberry launched the customized service of TheArtofTrench trench coat in its exclusive stores in London and new york.
In 2003, Burberry launched a new collection named after its founder, ThomasBurberry, which provided younger and more timely light clothes and pushed the brand to young taste.
In 2005, Burberry planned to support breast cancer research, and ChristopherBailey, the creative director, designed a special edition trench coat and scarf to support breast cancer charity fund-raising activities.
In 2006, on the occasion of the 50th anniversary of the establishment of Burberry/KLOC-0, the brand launched the BurberryIcons series to celebrate this special occasion. AngelaAhrendts officially became the CEO of the group, and former RoseMarieBravo became the vice chairman. In the same year, Burberry launched a new female fashion perfume, BurberryLondon, which used the classic plaid pattern of the brand as the outer packaging of the perfume.
In 2007, BurberryTheBeat perfume was launched, and the advertisement was endorsed by British supermodel AgynessDeyn. ChristopherBailey, the design director, won the title of Best Men's Designer in British Fashion Awards.
In 2008, the Burberry Foundation was established as an independent charity, mainly responsible for raising and subsidizing charitable funds.
In 2009, Burberry's spring and summer women's show was moved from Milan to London to celebrate the 25th anniversary of London Fashion Week.
In 2009, Burberry new york Global Headquarters was established at 44 Madison Avenue, new york. New york Mayor Bloomberg officially called May 28th "BURBERRYDAY", and the Burberry Building on Madison Avenue in new york will emit flashing lights in three different locations.
In 20 10, Burberry pioneered the live broadcast of fashion shows and was the first luxury brand to join the British ethics union.
20 1 1, Burberry transformed from wholesale and franchise business to retail business, and the retail model accounted for the main share of distribution channels, rising from 43% in 2005 and 2007 to 64% in 20 10 and 20 1 1. In the same year, Burberry and Twitter launched Tweetwalk for the first time for the 20 12 Spring/Summer Women's Wear Show, and released various styles on the spot before the show.
20 1 1, Beijing flagship store opened in Beijing Yaolai Xintiandi. Our store is a three-story flagship store with an area of1200m2. It is the largest flagship store in Asia. On the opening day, a large-scale live broadcast event was held to spread British music, digital technology and fashion industry to the whole world.
20 12 On April 26th, Burberry brand held a celebration ceremony in Taiwan Province Building10/flagship store. ChristopherBailey, chief creative officer, attended the event. The global live broadcast activity "360-degree deep experience" was first launched in Taipei, and 20 1 1 was a multi-sensory experience tested in Beijing.
20 14, Burberry has more than 500 direct stores around the world. On April 23 of the same year, Burberry officially settled in Tmall.
In 20 16, Burberry was the first luxury brand to announce that it could be purchased immediately after the fashion show.
In 20 17, Burberry and the Royal College of Art announced the establishment of the Burberry Future Materials Research Team, aiming at inventing new sustainable materials with radical thinking, transforming customer experience, optimizing manufacturing technology, and benefiting the fashion industry and even the whole society.
In 20 18, Burberry joined the MakeFashionCircular program initiated by EllenMacArthur Foundation, and became a major partner to help formulate solutions to major environmental problems facing the current fashion industry and jointly build a recyclable fashion economy.
On 20 18, RiccardoTisci served as the chief creative director of Burberry.
June 5438 +2022 10, Supreme will jointly sign a contract with Burberry.