Universe cigarettes

“Universe cigarettes break into your life and become the first of the three major elements of your life! If you don’t smoke my Universe cigarettes, you will not have a happy family. ! If you don’t smoke my Universe cigarettes, you, the young man, will not be able to get married! If you don’t smoke my Universe cigarettes, you will not be able to get into college! Without Universe cigarettes, everyone here would not be able to live well. , has a long history, rich experience, complete equipment, and first-class technology. Please remember to register by telegraph: one push, six, two, five; telephone: no matter what, 3,721."

At the 1984 CCTV Spring Festival Gala, The famous artist Mr. Ma Ji's hilarious stand-up comedy made the audience laugh. Even Ma Ji himself did not expect that the day after watching this cross talk, Heilongjiang Muling Cigarette Factory began to plan to use the celebrity effect to innovatively produce Universe brand cigarettes. A cross talk inspires a kind of reverse thinking, and a product innovation interprets a cultural and economic marriage of nearly 30 years.

Muling Cigarette Factory was founded in 1970. Before it produced Universe brand cigarettes, its main product was a small cigar called "Amber Fragrance". Due to its single product, little popularity, the market size was limited. Narrow and difficult to walk.

After the CCTV Spring Festival Gala in 1984, factory leaders and technical staff of the whole factory immediately invested in the research and development of new brands. In December of this year, several leaders of the cigarette factory came to the Heilongjiang Daily with their new product "Universe Brand Cigarettes" and asked the newspaper to help the cigarette factory get in touch with Ma Ji in Beijing. After watching the sketch, they actually produced the product. He bought the Cosmos brand cigarettes and hoped that Ma Ji would publicize its products in the name of vindicating Cosmos cigarettes at the 1985 live broadcast party. At that time, Mr. Booker, the Beijing-based reporter of the "China Advertising Newspaper" jointly sponsored by the Heilongjiang Journalists Association and the provincial newspaper, went from Qingdao to Tianjin and then to Beijing, and after all the trouble, he finally found Ma Ji. In mid-December, Booker led the cigarette factory leaders to Ma Ji's home outside Fuxingmen. After listening to their introduction, Ma Ji was very surprised by the impact of his works outside the field of literature and art, and was also very moved by the bold innovation and sincerity of Muling Cigarette Factory. He readily expressed his support for the cigarette factory, contacted CCTV, and planned a crosstalk segment for the 1985 Spring Festival Gala to vindicate Universe Cigarettes.

On February 19, 1985, Ma Ji continued to write the classic of Universe brand cigarettes at the CCTV Spring Festival Gala. From then on, the reputation of Muling Cigarette Factory’s Universe brand cigarettes spread across the country.

In order to develop the Muling Cigarette Factory, Ma Ji paid close attention to it and made many special trips to the Muling Cigarette Factory for guidance and publicity, helping the cigarette factory to transfer high-quality Yunnan raw materials from large Yunnan cigarette companies, and Universe Cigarettes also Therefore, the tobacco is of excellent quality and widely popular, becoming one of the top ten famous brand enterprises in Heilongjiang Province. It has been the largest taxpayer in Mudanjiang City for many consecutive years and the financial pillar enterprise of Muling City. In 2012, the tobacco factory collected 1.088 billion yuan in tax revenue, accounting for 6.049% of the city's total fiscal revenue.

After the Muling Cigarette Factory was merged into the Harbin Cigarette Factory, the production of Universe brand cigarettes was canceled due to the brand integration in the cigarette industry. Despite this, Ma Ji's driving effect on the Muling brand and Muling Cigarette Factory's huge contribution to Muling have long been deeply engraved in the hearts of the 300,000 Muling people. Until now, a monument still stands in the courtyard of Muling Cigarette Factory, with Mr. Ma Ji's handwriting on it: The Spirit of the Universe.