As a luxury product, Chanel’s success lies in nearly a hundred years of focus, persistence and innovation. Chanel's target customers are elegant, fashionable women with spending power. Because of the customer focus and concentration of customers, in terms of marketing, Chanel focuses more on leading fashion and using fashion to lead the reputation of consumers.

Extended information:

Marketing strategy purpose:

1. Sales are one-to-one, while marketing is one-to-many;

2. Promotion is to sell the product well, and marketing is to make the product sell well.

Purpose: Customers will remember you when they don’t buy, and think of you when they want to buy. In one sentence: "Build customers' awareness of your products." Let customers become familiar with you. This is why so many advertisements are being aired and money is being spent desperately. Some people may ask that no one will buy it even if they spend money. In fact, it is not the case. This is a process of building customer awareness and making the product easier to sell.

There are four main marketing competition strategies in marketing theory:

1. Compete directly with competitors; this strategy is mainly suitable for enterprises with strong competitive strength and in the industry. When the strength of the enterprises is equal or the enterprise has a slight advantage, the requirements for the enterprise are of course very high;

2. Make it difficult for competitors to counterattack; that is, adopt some measures and means before competitors can do it. If you react, you will be in a failed or passive or disadvantaged position. The requirements for the company's strategy, innovation, and technology are very high, and the feasibility in reality needs to be considered;

3. Win the competition without fighting Strategy; mainly adopts some strategies to force the other party to surrender and make concessions, adopts some competitive means, and forces the other party to withdraw from the field or industry, which should be determined according to the characteristics of the industry and specific conditions;

4 , strategies for cooperation with competitors. This method is more feasible and is a good medicine for companies with equal strength and seeking common development. It can not only achieve a win-win situation, but also enhance cooperation and achieve corporate profits.

Baidu Encyclopedia-Marketing Strategy