Real education cannot be without enthusiasm, care and insight. -Soviet educator Suhomlinski
In order to generate innovative ideas, you must have: (1) necessary knowledge; (2) Not afraid of mistakes and mistakes; (3) concentration and profound insight. -American management scientist sweeney's insightful famous saying "To the Future President"
The monarch is always surrounded by thoughtful people. They have such keen insight that they can frequently discover the great character of their masters, which will never be noticed by ordinary people unless they are made public. British writer samuel johnson.
Reprint-consumer insight-
With the development of China's commodity economy, the constant change of consumer demand and the continuous improvement of social civilization, commodity sales have become more and more complicated. Consumers' buying behavior is influenced by consumers' psychological factors. In order to make consumers' purchase behavior possible, we must carefully analyze consumers' psychological insight and study consumer behavior. This paper puts forward its own views on the influence of consumer psychological insight on consumer buying behavior. With the development of economy and the improvement of people's material living standards, consumers have more and more room to choose a wide variety of goods. People's needs are not limited to meeting their use functions, but also depend on psychological satisfaction. In the current competitive market, how to make your products stand out and be favored by consumers? How to make consumers have consumption motives? How to make consumers remain loyal to their products after they have specific consumption behaviors? How do our products meet people's diverse material needs and cultural needs? Faced with this series of consumption problems, it is particularly urgent to study consumer psychological insight and consumption behavior. 1. Consumer's insight into market consumption. Consumers exist in various forms, sometimes individuals, sometimes families, sometimes units and companies. As long as they consume, they become what we call consumers. Consumers are sometimes buyers of goods but not necessarily users, and sometimes buyers and users of goods. Generally speaking, in the commodity field, enterprises are strong and consumers are weak. The reason why enterprises become stronger and consumers become weaker is information asymmetry, that is, consumers have far less information than enterprise producers. Faced with so many commodities and so many sales strategies, consumers as buyers will feel more and more lack of information, unable to make an accurate evaluation of commodity prices, and difficult to make a reasonable choice of commodities. Therefore, when promoting products, merchants should publicize the performance, efficacy and unique feelings that will be brought to consumers, so that consumers can have a comprehensive understanding and good impression of the products without touching or using the products, and have a good insight into the products before buying, thus generating consumption motives and paving the way for the next consumption behavior. 2. Consumers' insight into consumer psychology Among many products, products that meet psychological needs are different from products that meet physiological needs. The latter emphasizes the material entity of the product itself, while the former emphasizes the information attached to the material product. Of course, psychological satisfaction is inseparable from the consumption of commodity material entities, but what is emphasized here is that material entities themselves cannot play a decisive role in psychological satisfaction. What plays a decisive role is the information that can enter consumers' minds and bring them psychological pleasure and satisfaction. When consumers perceive that products meet their own needs in all aspects and feel very satisfied, they will have consumption behavior. Therefore, after the lower-level needs of consumers are met, new high-level psychological needs will arise. According to the theory of American psychologist Maslow, consumers' needs can be divided into five levels: physiology, safety, love, prestige and self-realization. The intensity of various needs of the same consumer is different at different times and in different States, so consumers' purchasing tendency is also different. Consumers' psychological insight into products is an important psychological factor that dominates consumers' specific consumption behavior. When a consumer needs a certain demand and is ready to buy a certain product, he will have a detailed insight into similar products. Generally speaking, there are four factors that consumers are most concerned about in similar products: product quality, price, brand and hobby, which can generally be expressed in the following psychological aspects: 1 brand and name-seeking psychology. These consumers are characterized by pursuing famous brands to "show off" and "show off" their "status". They worship and trust famous brands, and admire local famous products and world famous brands. Of course, many consumers often think that brands are built with excellent quality and service. Only the best quality in the same industry can become a famous brand, so there will be quality if there is a famous brand. At the same time, merchants will take advantage of people's psychological interaction of "pursuing famous brands and quality" and eventually produce consumer behavior. Under this psychological tendency, some consumers buy goods not only to obtain certain use value, but to catch up with others and prove themselves in order to achieve spiritual balance. For example, some consumers, even if they are not very rich in material foundation and are not sports lovers, must choose Nike when choosing clothes, thus satisfying their psychological needs of brand-name quality.