What happened to those who made their own media?

This subtitle is a particularly hot topic in Zhihu. Hundreds of thousands of collections and millions of answers, how many people are doing and paying attention to the media now?

The core of everyone's concern is: can you make money from the media?

However, there is no need to find an answer to this question, let alone big coffee figures like Li Jiaqi and Zhou Zuoluo. Since the development of headlines alone, many people have achieved millions of contents. Then you said, can you make money from the media?

The question that more people want to ask is actually: Can you make money by yourself from the media?

But only you can give yourself an answer to this question.

Because the media is relatively an open platform, how much glory you can win, realizing money is only a by-product of glory.

Some people who join self-media creation may ask such questions: Why did my article become silent after it was published? How do those so-called big coffees do it?

In fact, as an excellent opportunity to realize the content, since the development of the media, its content form has already had a certain routine, and your article is tepid or even silent. Chances are, you haven't fully understood the hints of these contents.

Today we will discuss four tips to improve the conversion rate of articles.

Why should we improve the article conversion rate?

The conversion rate of self-media articles is more reflected in the two levels of article powder absorption and realization. For most self-media operators, article powder absorption should be the main conversion rate, which is the amount of powder that an article can absorb.

Why should we improve the article conversion rate?

The reason is simple,

These are the two main reasons: increasing the reading volume of articles, increasing the opening rate of articles, increasing the channels of realizing cash, and creating the traffic in the core area.

How to improve the article conversion rate?

Say a thousand sentences and ten thousand sentences, it is better to give you the method.

In order to effectively improve the conversion rate of articles, besides the quality of articles, some necessary routines must also be learned. We will elaborate from the following four aspects.

1. Write the first sentence

Whether you write a micro-headline, an article, or even a question and answer, the sentence 1 is very important, because it determines whether the reader will read the content behind you.

Schumann, the legendary leader of copywriting, believes that the purpose of all advertising elements is to make readers start reading the first sentence of copywriting. The only purpose of the first sentence is to let the reader read the second sentence, and the only purpose of the second sentence is to let the reader read the third sentence, and then the fourth sentence … so that the reader can read sentence by sentence until the end of the copy.

We may not be able to do this, but at least make the sentence 1 attractive enough so that readers will be interested in reading on and reading your whole article.

The more important reason is that when pushing content from the media platform, only the first 30 words can be presented, which is almost the length of one sentence. If your words are not attractive enough and touching enough, then even if the content behind them is exquisite and eloquent, readers will not click to open it.

This is the meaning of detailing the article sentence 1.

How to write the first sentence? There are four methods:

A. cover the whole text with the shortest sentence;

B. use famous poems to explain the point of view of the article;

C. tell the benefits of reading the article;

D. arouse curiosity. (This is what this article uses. )

Arouse curiosity

On the second level, we discuss-arousing curiosity and rekindling readers' interest.

Nowadays, the development of personal terminals makes more and more information, and almost everyone has information fatigue. Curiosity is very important to stand out from thousands of pieces of information. More importantly, when reading an article, how can readers ensure that they read the end of the article and realize the transformation?

This is our second trick. At the end of every short paragraph of the article, the seeds of curiosity are planted. These novels, like foreshadowing, make readers feel eager to read.

Readers click on an article, and when they see half of it, they feel tired and quit, which can't achieve the transformation effect. Only by presenting the article to readers comprehensively will readers be attracted by your content, feel the value and pay attention.

How to arouse curiosity? There are three ways:

A. Ask questions to arouse readers' interest in thinking and digging for answers;

B. Break the question ahead of time, so that readers can see the mystery of the next paragraph;

C. tell readers that there is more content.

3. Question and answer settings

If there is really a skill that can make readers get high from beginning to end, then the skill of "question and answer" form must be unique and effective.

Questions can create gaps, and answers can fill gaps. This is how this article unfolds. Readers can ride a roller coaster, ups and downs, and finally reach the end.

However, it is not necessary to ask all kinds of questions, but to gain insight into the reader's thinking. For example, after reading this passage, what kind of thinking will readers have and what kind of problems will they have? Asking questions with empathy is far more comfortable than complacency. And the answer is to be comprehensive and accurate. Otherwise, the reader will give up after answering irrelevant questions.

Don't treat readers as fools.

Good questions can replace readers' questions, make readers and articles logically synchronized, and then read more happily and comfortably, and even lead readers' way of thinking, all the way unimpeded.

How to set questions and answers? There are two ways:

A. put "why" before your opinion;

B. put "how" before your method.

progressive

The fourth aspect is to return to content quality. Whether it is the conversion rate or the reading rate, the ultimate core point is the quality of the article. But the quality of the article can't be improved in a short time, but you can learn the skills quickly. The fourth skill is to strive for perfection.

There is no denying that good articles are changed. After writing an article, we usually feel satisfied with ourselves, but will readers be satisfied?

Usually, 30%-50% of the text in an article will not affect the overall expression. Do you think there is nonsense in your article? Is the message clear?

Usually, the logical mashup of an article actually makes sense. Do you think your article is logical and structured?

Obviously, even master writers dare not say that their first draft content is ok, and we need to revise and improve it.

But in this article, we are talking about methodology, not finding fault.

How can we improve this article? There are three ways:

A. read aloud in front of the mirror after writing; It is easy to find sentences with logical errors and misspellings.

B. show it to friends; It's easy to find out whether you are satisfied with yourself.

C. try to disassemble the written article. It is easy to find the correctness and one-sidedness of the point of view.

To sum up:

In order to really benefit from the media and realize the realization of content realization, the reading rate of articles must be improved, and the conversion rate of articles must be high.

In order to improve the conversion rate of articles, there are four tips:

1. Make a sentence at the beginning of the boutique;

2. Let curiosity take readers all the way to explode;

3. Questions and answers make readers more and more in-depth;

4. Excellence is an attitude, and the content is not good in form.

Leave a message after the article, there are surprises!