Previously, there was a view that Ali established MMC to enter? Community group purchase? Business. But on the evening of April 1, Adaxin, a partner of Alibaba Group, published an open letter MMC on the company intranet, which sounded the horn of the conference! . According to the open letter, what is the core mission of Alibaba MMC business group? Serve every store, just for every store? . Titanium Media App learned that Alibaba MMC business group was established in March 1 year, led by Alibaba partner Jin. According to public information, Adaxian is one of Alibaba 18 arhats. In addition to MMC business group, she is also responsible for Alibaba B business group and Box Horse business group, and is responsible for the overall planning of Alibaba Group's agriculture-related business. Kim Jong-un said that the epidemic has accelerated the digitalization process. In the past year, mom-and-pop shops quickly accepted Internet e-commerce, from providing instant consumption to serving community residents.

MMC will continue to focus on the digital upgrade of stores, so that stores have stronger digital capabilities, serve surrounding consumers and make neighborhood relations warmer. Realize the digital production of industrial belts, factories and agriculture through instant insight into consumer demand. In addition, MMC will insist on quality first and customer experience first. From the information disclosed in the open letter, it can be seen that Ali's MMC model is not a community group purchase, and there is an essential difference between the two. The mode of community group buying is socialized dumping and pushing goods. It is essentially a dumping mode and a blind box mode. Most players will invest money and fill in the process to get the order. They still stay on the basis of limited commodity trading, but in fact this is still the logic of dumping goods at low prices. At the same time, the mainstream community group buying model relies on non-specific leadership groups and mainly works through communities such as WeChat group. Often there is no fixed business place, high mobility, lack of contractual trust, and it is difficult to accumulate digital perception.

Looking back at last year's community group buying war, although the investment in community group buying is huge, it mainly grabs users through low dumping, with high commission subsidies as the leader, which has been controversial so far. Ali tries to get out of his own characteristics according to his business structure and the problems existing in community group buying. According to informed sources, MMC is a digital upgrade and distributor of stores, and its model is similar to? Near field e-commerce. The company has established a fixed production based on sales and a high-quality production system based on sales. Promote supply-side upgrading and transformation through customized production and contract agriculture. In other words, Alibaba's goal is to promote the digital transformation of the industry, achieve a balance between supply and demand, and reduce the waste and loss of people's livelihood resources. Another difference with community group buying is that MMC's model is not based on leaders, but on the mom-and-pop store that Ali Retail has been serving.