After reading the boiled Three Kingdoms, I first met the boiled Three Kingdoms at the regular meeting of the department at the beginning of the semester. A girl in marketing strongly recommended me to read this book. The name is very attractive. She said it was full of marketing wisdom. There's no harm in trying. A few days ago, I walked into a world full of management theory, marketing knowledge and philosophy of life.
Boiled Three Kingdoms, as its name implies, is a modern version based on the story of Three Kingdoms. There were three kingdoms in ancient times, and now there are also enterprise forests in the battlefield. The market is like a battlefield without sound and smoke. In the book, the three countries are regarded as three types of companies in the competitive market, one is a large company with strong strength and products occupying half of the market; One is small and medium-sized companies that stick to a market and wait for opportunities to expand according to their own characteristics; There is also a kind of emerging enterprises that have risen rapidly from scratch.
The three countries are managers of different types of enterprises-Cao Cao, Sun Quan and Liu Bei. They use management strategies suitable for their own development to counter the business situation. The first hero of the story is Liu Bei, a poor student. In the author's words, Liu Bei's life is described as "an eagle in a henhouse". Through his own efforts, he experienced several ups and downs and finally soared.
The popularity of Boiling the Three Kingdoms stems from its positioning for itself. That is, a book for managers, and get rid of the boring and old narrative way of previous management works. With the modern characters of the Three Kingdoms as the carrier, the various principles of market management and marketing are infiltrated into the story, and the story is explained with humorous and fashionable language and perspective, so that readers are inspired by a knowing smile. After laughing, readers will learn how to solve management problems. The author also skillfully "cooks" the theories of economics, marketing and management and the essence of eastern and western marketing strategies in one pot, so that readers can feast their eyes. This is really great.
It has innovative wisdom. The author extends the famous "wooden barrel theory" in the book: how much water a wooden barrel can hold depends on the length of the shortest board, not the longest board, and puts forward a philosophy of management and even life: how much water a wooden barrel can hold depends not only on the length of each board, but also on whether the boards are closely combined. Based on this, the author draws a conclusion that the fighting capacity of a team depends not only on the ability of each member, but also on the mutual cooperation and cooperation among members, so as to form a strong whole in a balanced and close way, and the enterprise will not become a leaky bucket, which explains the importance of the "people-oriented" management concept of the enterprise from a new angle.
It embodies the wisdom of survival. The management philosophy of Cook the Three Kingdoms emphasizes not only a way of doing things, but also an attitude. Milu, who once coached the China football team, once said a famous saying: "Attitude determines everything." However, only a few people can understand the true meaning of this sentence. Everyone in the world is learning how to succeed. It is worth noting that many people will complain about his objective conditions, so they are unable to pursue success. How to understand your life and objective conditions actually depends entirely on your attitude. All resources and strength can support your possibility of success. The more positive your attitude, the greater your determination, the more resources and strength you can mobilize, and the higher the probability of success. Attitude determines the maximum probability of success and all the knowledge of success. Liu Bei has a successful manager's attitude, which makes him change from a young eagle in a chicken coop to an eagle soaring in the corporate world.
Your success awaits you at the other end of the process. As long as you have the wisdom of boiling the Three Kingdoms-managers, you must read this book "The Three Kingdoms"!
After reading the boiled chronicles of the Three Kingdoms, I read Cheng Junyi's boiled chronicles of the Three Kingdoms during the holiday, and his humorous language is also very harmonious, appealing to both refined and popular tastes; Unconventional ideas, rich and profound connotation, endless aftertaste; It is refreshing to integrate marketing, economy and management, and simplify the complex. Reading the Three Kingdoms is like eating a pot of sliced meat and savoring the wisdom of the Three Kingdoms.
The foundation of cooking the three kingdoms is management, that is, to be a person in advance and then talk about the team. There is a short story in Boiled Three Kingdoms, which tells that Liu Bei was at odds with his classmates after he entered the school, and was taught a lesson by his teacher Lu Zhi. Teacher Lu Zhi compared Liu Bei to a "lonely dog", and education guided Liu Bei to be a man in advance and be a popular person. Only by being kind to others can you get a smile in their eyes.
We can also learn from the popular secret recipe:
First, practice smiling at ytterbium every day;
Second, when you meet your classmates, you should greet them kindly.
Third, take the initiative to help others with a kind heart;
Fourth, to err is human. Treat everyone around you with compassion;
Fifth, I firmly believe that being kind to others is being kind to myself.
The purpose of doing this is not so much to be welcomed by everyone, but rather to be some basic requirements for doing things for people. Not to please, but to reflect a person's personality and charm. After Liu Bei insisted on encouraging himself to do so, he not only won the favor of the teacher, but also won the trust of his classmates. This also made him famous. Even in the later period of his exile, there are still some people who are willing to follow him around and share joys and sorrows with him. Among them were Guan Yu and Zhang Fei, who swore allegiance to Jin Lan.
Nowadays, the social competition is fierce, and many people do everything for their own interests. However, as an individual, wealth is your heart. Be more tolerant, smile, understand and trust others to repay you. Nature is joy and popularity, and popularity is a great wealth of life.
As an individual, we must form our own team. Everyone in an enterprise is like a part of a machine and can only work together. Therefore, as an enterprise, how to closely contact individuals and exert their maximum efficiency is a necessary prerequisite to adapt to the fierce competition in the market. The Boiled Three Kingdoms lists five points for reference:
First, create a favorable human resources environment.
Second, the pride of team members.
Third, let each member's talents match the role.
Fourth, set challenging goals.
Fifth, correct performance evaluation.
As a manager, the above five points can be used for reference. When each member can challenge the achievements in his post, it not only reflects the pride of team members but also spreads the corporate culture, and the team and individuals complement each other.
In addition, the market pressure is too great, and boiling the Three Kingdoms also provides us with five weapons of workplace pride: responsibility; Good at finding happiness from work; Face difficulties with a positive attitude; Strong sense of teamwork; Form the habit of lifelong learning. I have always believed that if you don't love your work, you will be laid off, and if you don't work hard, you will lose your job. Loving one's post means daring to take on one's own responsibilities and getting pleasure from work. Dedication is not only teamwork and positive attitude, but also forcing yourself to have an enterprising spirit of never too old to learn.
Of course, there are many ideas and examples about various management skills in the book, and wisdom can be seen from simple and clear words, which is worthy of attention.