1963 September 13 Friday, a day considered unlucky by westerners, Mary Kay, who just lost her husband, started her dream trip in a 46-square-meter shop in Dallas. Mary Kay named the new company after her. The original employees were only her, her son Richard and nine beauty consultants. The cosmetics that Mary Kay sells directly come from a beauty formula that she bought from a beautician.
Mary Kay Ash said: "Many people start businesses to make money, but this is by no means my main motivation. It's not that I'm rich enough to care about money. I just think this business must be successful, otherwise I won't have a second chance to start a business. " Because she is already a grandmother.
Since its establishment, Mary Kay Ash has been committed to providing unprecedented opportunities for women's economic independence, personal development and personal achievements. Mary Kay Ash takes the golden rule of "treat others as you want them to treat you" as the guiding philosophy and marketing concept of her company, vigorously advocates the life priority principle of "faith first, family second and career third", and encourages other women to join her career with the spirit of "you can do it", turning her personal goal into one of the most successful stories in American business history. In the 38 years since its establishment, Mary Kay Ash has developed the company from a small direct selling company to the largest direct selling company of skin care products in the United States, with business in 37 countries and regions and annual sales of 4.5 billion US dollars. Most importantly, Mary Kay has more than 2 million beauty consultants around the world, most of whom are women.