Konosuke Matsushita is known as the "God of Management". He pioneered the management systems of Japanese companies such as "Business Unit", "Lifetime Employment System", and "Senior Merit Sequence".

As a boy, Matsushita Konosuke only received 4 years of primary school education. Because his father's business failed, he left home and went to Osaka to work as an apprentice. In 1918, the 23-year-old Matsushita established the "Panasonic Electrical Appliances Manufacturing Works" in Osaka. ", successively launched advanced wiring equipment, cannonball-shaped battery lamps, electric irons, trouble-free radios, electron tubes, vacuum tubes, transistors and other successful products one after another. Seven years later, Matsushita Konosuke became the highest-paid person in Japan. From then on, in the 63 years until 1988, he ranked first in income in Japan for 10 years and ranked second for 6 years. When he died in 1989, he left an inheritance of more than 1.5 billion US dollars.

Matsushita Konosuke is a humble person, no matter who he meets, he nods in greeting. He summarizes his business philosophy in one sentence: "First, listen carefully to the opinions of others."

1. If you insist on going to the second floor, you will think of moving the escalator; if you just want to give it a try, you will think of nothing.

2. We keep first-rate talents to do business and allow second-rate talents to develop in politics.

3. Wisdom, time and sincerity are all another kind of investment for enterprises. People who don’t understand this principle are not real company practitioners.

4. When producing popular products, we must not only introduce better quality, but also sell them at least 30% cheaper.

5. Sincerity and perseverance that never despair will change the established facts and dissolve people's firm will.

6. Regardless of other people’s ridicule, as long as you persist silently to the end, you will get the envy of others.

7. In extraordinary times, you must have extraordinary thoughts and actions, and do not be disturbed by external values.

8. Complying with the trend of society and the relationship between things is the way for enterprises to develop.

9. Only with the correct business philosophy can we make full use of talent, technology, capital, sales and other aspects of the system.

10. Taking human nature as the starting point, the business philosophy and management methods established must be correct and powerful.

11. In addition to having knowledge and moral character, operators must also devote themselves wholeheartedly and reflect at any time in order to understand the key points of management and bear beautiful fruits.

12. Obtaining reasonable profits is not only the purpose of business operations, but also the cornerstone of social prosperity.

13. People often have a hard time seeing things in advance and retreat, but when the situation requires it, don’t make a decision when there is time. Or, even if there is no force, you must decide your own advance or retreat.

14. You should not make money through clever bargaining. You must set a reasonable price from the beginning. Even if the other party asks for a price reduction, he will not agree to it. Instead, he will convince the customer to accept the price. In my opinion, this approach is most successful.

15. Surviving and prospering with companies that have dealings with you is the only way for an enterprise to maintain long-term development.

16. No matter what situation you are in, you must have the ability to find a bright path and the firm determination to turn misfortunes into blessings.

17. Everything is persuasive in itself. Make good use of the persuasiveness of objects, but do not use them as bribes.

18. Fully understand the subtleties of human relationships and make good use of them. Even "bad news" can make people feel reasonable.

19. Only by beautifying product styling with economically reasonable standards can we achieve the purpose of promotion and form a beautiful culture.

20. Keeping your mind spinning will not only make your plan more detailed, but others will also be infected and willing to cooperate fully.

21. The methods of persuasion vary from time to time and place. It is most important to know in advance which method of persuasion is suitable for what situation. Only by understanding the other party's personality and emotions and persuading without any intention of persuading can you succeed.

22. Seize any moment and opportunity and serve customers with a humble and courteous attitude.

23. Adhering to genuine credit from the beginning is equivalent to having a huge reserve of funds.

24. When doing business, you must have the ability to discern opportunities and strike first, because this is a duel with real swords and guns. You can only win, not lose.

25. In order to prevent foreign capital from invading, even a lump of mud must be rescued from the water, let alone a gold nugget covered by soil.

26. Although you start late, as long as you are not afraid of setbacks and persist to the end, you can still surpass others.

27. No matter how wise a person is, after all, it is only one person’s wisdom; no matter how enthusiastic a person is, he can only contribute one person’s strength.

28. Operators must be responsible for the success or failure of anything. Therefore, he must not only be fully authorized, but also must hear reports at any time and give appropriate guidance.

29. Only those who dare to demand superiors are responsible operators and can break through business bottlenecks

30. Supervisors must constantly put forward their ideas and requirements at work. .

31. The gratitude shown after the hard work is recognized is an unparalleled joy.

32. No matter how brilliant the business philosophy or sense of mission is, if it cannot meet people's needs in material terms, no one will listen to it no matter how much it emphasizes the sense of mission.

33. Only by knowing how to appreciate the strengths of others can we lead more people.

34. A leader should admit that personal abilities are extremely limited. If a person does a job above or below his ability, he will easily fail. In order to avoid shortcomings in ability performance, responsibilities should be layered. This is the most scientific way to improve work efficiency.

35. Meetings, singing community songs, and reciting the Seven Spirits are the traditions of Panasonic and must be followed to the end. Once something is decided, you must stick to it and don't lose your way or be confused by other people's words and deeds, otherwise you will not succeed. The same goes for doing business, you must be consistent with your ambitions.

36. The way to attract talents is not high salary, but the business image established by the company. Applicants are required to be sincere and willing to work hard, and it does not necessarily have to be experienced people. The company should recruit suitable talents. If the level is too high, it may not be suitable.

37. Famous swords are made by famous craftsmen through continuous training. Similarly, the cultivation of talents also requires repeated training. Pay attention to the training and guidance of new personnel, because their growth will drive the progress of the company. When training talents, human nature should be used as the discipline model, and a system of clear rewards and punishments should be established.

38. Operators should make good use of talents and create an environment where employees can develop their talents. Education is like a label on a product. When selecting people, you should look at quality, not just the price tag.

39. People without research will not make progress. Therefore, the establishment of the Central Research Institute is to use the research of electrical appliances to promote human prosperity and the development of the industry. Just like developing new medicines, we will continue to research new electrical appliances to supply the world.

40. Talent is the key to the success or failure of an enterprise. Only by letting nature take its course, not hiring people based on one's own likes and dislikes, tolerating people who are inconsistent with one's own personality, and trying to maximize their strengths, can talents be cultivated. When promoting young people, you should not only promote their positions, but also provide support and help them build prestige.