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The business tips left by our ancestors in "Diary of a Planner" are full of marketing communication wisdom!

Business tips left by our ancestors:

As long as you put it up, people will buy it.

As long as you put it in a lot, people will touch it.

As long as the goods are clean, customers will be happy.

As long as the quality is good, the store will last forever.

As long as you pay a return visit, your performance will naturally be high.

If you become a businessman, your financial resources will reach Sanjiang.

Business will not be prosperous if the transactions are not settled.

If you smile at others, customers will not be able to run away.

When customers open their mouths, business will come quickly.

We are not afraid of small business, but we are afraid of few customers.

If you don’t rush to buy and sell, it will be worthless if you are late.

Friendly guests will come, but cold words will go away.

Let me break it down step by step:

1: As long as you put it up, people will buy it.

What does this sentence mean? That is to say, it is actually very simple to sell products. Just promote whatever you want to sell. Simple right? So simple. But is it really simple? It's not simple, because we like to take detours when doing business. He likes to hide his business motives too much. Why is this? Maybe it's influenced by the concept of "no businessman, no treachery".

Therefore, if you want to sell any product and want it to sell well, then just promote it directly. Use the most comprehensive information to introduce your products!

2: As long as there are many, someone will touch them.

Why is this? The more you place, the stronger the potential energy will be, and the stronger the potential energy will be, the more people's attention will be attracted. The more people’s attention you attract, the more traffic you’ll attract. As we all know, when there are many people and many hands, everyone is more interested. Once you are interested, you will naturally want to pick it up and learn more about your product. This understanding of this touch will virtually increase the probability that he will buy you. Touch is often overlooked by marketers, but it’s important to know. Touch can instantly shorten the distance, which is why the relationship between men and women in love will further heat up during physical contact.

3: As long as the goods are clean, customers will be happy.

Cleanliness is a kind of temperament. This cleanliness contains the attitude of the company. No one likes a dirty environment, and no one likes to touch dusty products with their hands. Therefore, it is very important to keep the products on the shelves clean. Just like cleaning your own house, clean the products on the shelves every day. People also need to take a bath every day, don’t forget to give your products a bath every day. If necessary, you can also spray some perfume on it to further stimulate the consumer's senses.

4: As long as the quality is good, the store will last forever.

It starts with appearance, talent, and character! I believe everyone has heard this famous saying. If you think of a product as a person, then product quality is actually product character! It is important to have a good-looking product, but it is also important to have a talented advertising slogan for the product. But the quality of the product is the real fundamental. Without this fundamental, the other two factors are just sensationalism. With this fundamental in mind, looks and talent can be the icing on the cake.

This marriage is a principle. The moment you are about to decide to get married, your parents will tell you a friendly reminder from people who have experienced it: "It doesn't matter whether you are good or not, whether you have money or not, but your character is the most important!" That's what it means!

5: As long as you return the visit, your performance will naturally be high.

On the one hand, return visits are to establish a closer relationship with consumers. On the other hand, it is to obtain valuable opinions from consumers for continuous improvement of products. Therefore, products are getting better and better as they continue to improve. The relationship with consumers is getting closer and closer. If the two are combined, is there any reason why performance cannot improve? Moreover, on the way back to visit, you are likely to meet new customers. This is another unexpected gain.

6: Become a businessman, and your financial resources will reach Sanjiang.

Taking the initiative is more effective than waiting in silence. Of course, in this era, brands can rely on advertising media and franchise chains to do business. Hongshang actually means broadening two channels: 1. Consumer purchasing channels. 2. Advertising communication channels. One promotes oneself, and the other allows consumers to buy oneself quickly. The two channels work together to make money!

7: If the transaction is not settled, it will be difficult for the business to prosper.

It’s very simple. If you don’t calculate the accounts, you don’t know the profit, let alone the profit rate. If you don’t know the profit margin, you won’t pay attention to costs. The books are unclear and business is sluggish. The essence of business is: protect profits and buy more products! The underlying logic of operations is actually: cost! Packaging, advertising, etc. are also cost issues. These all need to be settled, and not counting them will be insensitive. Numbness is the most terrible mistake! As the saying goes, "If you don't become a householder, you don't know how expensive firewood, rice, oil and salt are"!

8: If you smile when you see someone, customers won’t be able to run away.

Don’t hit the smiling tiger as a human being, and don’t hit the smiling person with your hand!

China has advocated "harmony brings wealth" since ancient times! Smiling when you see someone makes a good first impression even if there is no deal. We don’t expect others to say how good you are, but we just ask that we don’t scold you behind your back. Smiling three-thirds of a smile when you see someone means good luck everywhere. If a customer is interested in you, sometimes don't be in a hurry to close the deal. Because it will be a matter of time.

9: The customer has spoken and the business is about to be obtained.

Only interest will make customers speak, and only desire will make customers ask. All this tells you that the customer is already on the way to closing the deal. You just need to answer his concerns and questions truthfully. Closing the deal was a matter of course.

10: Don’t be afraid of small business, but be afraid of few customers.

Popularity means wealth. The most important thing in doing business is to create a good atmosphere and attract more people. Maybe this order is not a big deal, but it is indeed an integral part of your popularity. The weakness of human nature is "conformity". Therefore, when doing business, you must learn to profit from "conformity". The key to following the herd is popularity!

11: If you don’t buy and sell first, it will be worthless if you are late.

Earn one point first if you can. The barriers to innovation are short-lived. If you invent a good product, you must be the first to market it and capture the minds of consumers. If it is later imitated by others, the bad money will drive out the good money. Wouldn't starting a price war with you weaken your profitability and innovation dividends?

So, in the final analysis, how to maintain an advantage? Not only must we be fast, but we must continue to innovate. Keep persevering. When you have a classic hit product, you also have constant creative surprises. You are a super brand. A super brand is a combination of change and immutability. And the weak brands are always chasing the trend!

12: Friendly guests come, but cold-mouthed guests stay away.

In one sentence, "harmony brings wealth"!

Business and friendship cannot exist, and no one knows what the future will bring. Therefore, good luck everywhere is the real wisdom of management. Good luck everywhere is the key to long-term investment. You should treat every opportunity to introduce your brand and products as an investment and a foreshadowing of possible future transactions.