The first thing: don't challenge the world, and don't change it.
Everyone knows that he said "crazy changes the world". But what did he actually do?
The demand of the first generation of Apple did not come out of thin air, and a very important part came from the popularity of giant business machines-that is, the influence of IBM. As we all know, there are endless discussions about computers and robots in the mass media. Imagine a world where IBM doesn't exist: Jobs may get nothing in that world and spend the rest of his life.
Then came the iPod, which changed the products of the music industry. Before this product, there were all kinds of mp3 players all over the street, which needed to be plugged into a PC to copy music (in essence, it was a USB flash drive that could be connected to headphones to play music). At this time, Jobs only did one thing: make an mp3 player belonging to Apple in Apple's way.
The same thing happened to the iPhone, which changed the products of the whole smart phone industry. When the iPhone was born, smartphone was not a new word. Jobs himself showed the "smart phone" paradigm all over the street at the press conference. People use these phones to surf the Internet, watch news and play ringtones. It was in this situation that Jobs did something he was very familiar with: making an Apple-owned smartphone in the way of Apple.
The same miracle is the tablet computer.
Are there any rules to follow? Yes, from this perspective, Jobs is not really a master of innovation. On the contrary, his every move happened to be in a basically prepared market, and then he tried his best to create a product far beyond the market average-Apple itself, without opening up any new product categories. Therefore, Jobs is more likely to pick up "soft persimmons". Every autumn, he drives a tractor to harvest wheat in the field, and by the way, he despises everyone who walks into the field with a sickle.
This thing means "Look at what the world needs".
To build yourself on the solid foundation of other people's needs, it is best to choose a market with a wide range of needs, and then give play to your strengths in this market.
In other words, it is: "Don't change the world, change yourself (or your product). The world will respond. "
The second thing: don't look at others, focus on what you can do.
Look at the exquisite Macbook, amazing Mac Pro, elegant iPod, iPhone and iPad.
Before all this happened, Jobs had a hard time. During this experience, he practiced and improved his team management. More importantly, his team created Next's operating system. It was this system that was finally acquired by Apple, and then Jobs was packaged and sent back to Apple as a free gift.
So, what exactly is an operating system (OS)? -It's the soul of software. An App needs an OS based on it to exert its power. The agility and strength of hands, the graceful posture of dancing and high-speed running depend on the trained brain in addition to a lot of physical training. You can't imagine Steve Jobs making an iPhone and an iPad immediately after he left Apple.
What this thing wants to say is: "pay attention to what you can do."
Who are you? Age geometry? What experience do you have? What is your basic ability? Good at what? Not good at what? Go back to the starting point and ask yourself what you can do now. Apple's success, not everyone can copy. Without spending hundreds of millions of yuan and more than ten years to build this OS, a very important link in the "subtlety" is missing. Do you really want to be Jobs? Then you should at least try this first (to see how difficult it is). So far, there is no mention of industrial design or hardware research and development.
"Don't be Jobs, be yourself. 』
The third thing: don't say that I am different, say that I am right.
Review this sentence:
"Different ideas. 』."
I was once moved by this sentence. Looking back now, I think this is all bullshit. Putting forward different ideas from others doesn't really help, and sometimes it may be harmful to you.
Suppose someone thought of and did these two things:
Example 1: Get up early every day and run 5000 meters.
Example 2: accurately launch a satellite into low-earth orbit.
Now imagine what happens when you think differently.
"Determined to get up late. 』
"It is two centimeters off track. 』
Some people say that this is a misinterpretation of "thinking differently" and should be "thinking independently".
However, it's useless-it's useless if you can't "think right" and "do right". Most people accept 1+ 1=2, and it is useless for you to derive a 1+ 1= 14 independently.
Therefore, this sentence should actually say: "Doing it right."
In other words, in the original context of "thinking different", it still says, "I don't want to be different, I just think my difference is correct. 』
There is a famous saying that tells the true meaning of Jobs' sentence: "Don't get me wrong, I'm not targeting anyone. I mean, everyone here, you are rubbish. 』
It takes a lot of confidence to say this sentence. Scientific thinking mode and precise business thinking logic are the results of acquired learning and long-term deliberate training.
Conclusion: Don't look for what you love.
Maybe we should also look at this sentence: "find what you love."
I was in tears before I heard this sentence.
Looking back now, this sentence is equivalent to giving you a treasure map with several big words: "This treasure is in this map". However, none of these key information is necessary.
Where are you now (see the last one)? Where the hell is the treasure? How to get there from where you are? If Jobs throws such a sentence on Taobao for a fee-paying class, it will definitely be badly evaluated by buyers. As a result, I don't know why he is a five-star
One study put it simply: "People are usually good at something because they like it, but they like it because they are good at it." . The conclusions drawn through layer-by-layer experiments and observations are simple and intuitive enough.
So, the last thing I want to say is: "effect-oriented." Did you do the first two things right? See if it works. Try to find what you can do right first, and then find what you like. On the other hand, it is difficult.
"If you insist on doing the right thing, it's hard not to like it. 』