Character composition material: Wang Jianlin: the richest man's charm \"benevolent\" is invincib" />
: lin xi Qingxin
Wang Jianlin, chairman of Wanda Group, once said: "The rich list is the list of killing pigs, and I don't want to be on it." Although one hundred people are reluctant, this "invisible rich man" is hard to avoid being ranked every year. On August 19th, in the latest list of billionaires published by Bloomberg, Wang Jianlin surpassed Zong Qinghou, the founder of Wahaha Group, the former richest man in China, and was promoted to be the richest man in Chinese mainland with a net worth of $14.2 billion. The new richest man is not only outstanding in business, but also full of poetry and books, with Confucian complex. In the early years, he once wrote a poem, "Business wars have been rich for years, and everything has always been empty. Only by doing good deeds for the rest of your life, a pure land will be ten years. " This poem reveals Wang Jianlin's heart of "benevolence" and accords with the essence of his thought: business is benevolence. In the past 2 years, Wanda Group led by Wang Jianlin has been brave enough to take responsibility and adhere to the principle of benevolence. This is the charm of his richest man: the "benevolent" is invincible!
The "benevolent" bosses
In the real estate circle, it is famous for being rich in "players". Huang Nubo, who loves to write poetry, has climbed the "first peak in North America", Wang Shi saw that he was going to cross the "roof of the world", Zhang Baoquan played the "Today Art Museum", and Pan Shiyi was "crazy about love" in the movie? However, there are few people like Wang Jianlin who either don't play or play and become the "boss".
playing real estate, it is expected that it will win the first place in global commercial real estate in 215; I only watch movies once a year, but I sit on the biggest hill in China cinema; Even doing public welfare, he dreams of setting up the largest charity fund in China and becoming a "benevolent" boss in China.
The new richest man's benevolent behavior stems from the influence of Confucianism. When talking about charity, he firmly said: "There are three realms to make money, the lowest is for myself, the second is for my career, and the highest is for others. Therefore, my biggest dream in life is to establish a charity fund for Chinese people all over the world and make more contributions to charity." Wang Jianlin not only said so, but also did so. Over the years, Wanda Group under his leadership has taken "* * * to create wealth and a public welfare society" as its corporate mission, and actively contributed to the society while creating wealth:
In the May 12th earthquake in Wenchuan, Sichuan in p>28, Wanda Group donated a total of 35 million yuan; In 29, Wanda Group donated 1 million yuan, taking the lead in establishing a major disease relief fund for poor children in Liaoning and Hebei provinces; In the Yushu earthquake in Qinghai in 21, Wanda Group donated 1 million yuan; On November 8, 21, in order to promote Chinese culture, Wang Jianlin personally donated 1 billion yuan to the Nanjing Municipal Government for the reconstruction of Jinling Greater Hoonji; In 211, Wanda Group donated 257 million yuan in cash for charity, including 1 million yuan for education in Chengdu? In the 25 years since the establishment of the enterprise, Wang Jianlin and Wanda Group have donated more than 3 billion yuan to the society, which has become a model for the business community to practice charity.
when he was elected as one of the top ten economic figures in China, the word "innovation" was undoubtedly the most appropriate evaluation. Coupled with the business acumen of doing everything for a long time to "a century-long foundation", the persistence of "dying in the middle of the Yellow River and turning back after hitting the south wall" and the spirit of being very workaholic, such a "super player" was refined! Business experience of "benevolence" assisting "people"
Benevolent people love others is the essence of charity. However, Wang Jianlin's business experience of "benevolence" assisting "people" is quite intriguing. Half of his "benevolent" behavior, which dares to undertake social responsibilities, is really out of the love of Confucianism, while the other half is out of consideration for easy business. Because Wanda's layout is all about "people" doing business, it started with real estate development as its main business, and then it constantly subverted the industry and itself. Now, five main businesses, namely real estate, hotels, tourism, cinema and chain department stores, have been packaged and launched at the same time, forming a virtual "online commercial complex".
It can be said that Wanda has entered the fast lane, and it is difficult to slow down now. However, with flowers and applause, it is inevitable that there will be voices of criticism and doubt. For example, private enterprises in China generally lack long-term capital. Without some abnormal transactions, how can Wanda achieve leapfrog development? Its model has no frame of reference in China business circles.
"Wanda is not a god, but has experience and professionalism." Wang Jianlin thinks that the main feature of Wanda is "very real, not pretending". He said half jokingly, "I don't know whether Wanda's model is right or really developed by ourselves." There used to be a media discussion about the building code of China's largest commercial real estate empire, as well as its expansion boundaries and risks. Wanda is still doing addition today, but Wang Jianlin has a clearer goal about where he and Wanda are going. "1.3 billion people are poor, and 1.3 billion people are rich, which is the largest market in the world." He said forcefully that all the layouts made by Wanda revolve around the theme of "people".
It's true. Today, Wang Jianlin, with the help of the particularity of real estate in China, is compiling a life net-you can go shopping in wanda plaza, watch movies in Wanda Cinema, stay in Wanda hotels and take vacations in Wanda tourist resorts; In the future, you can also watch Wanda's show, animation and so on. These are all related to "people".
At the same time, Wang Jianlin loves talents as much as his life, and Wanda Group regards talents as the core capital of the enterprise. Good enterprise development prospect, broad personal career platform, harmonious and simple interpersonal relationship, first-class generous material treatment and unique and excellent corporate culture are the core elements of Wanda Group's cohesion.
thoughts make the card position better
thoughts change fate, and details determine success or failure. The charm of Wang Jianlin's richest man is that "the benevolent is invincible". Under the birth of this thought, he became a rare card master. In fact, the card position is the detail, which is the art of grasping. It is no wonder that every transformation of Wanda led by him seems to be closely in tune with the rhythm of China, because it is very familiar with the subtleties of the local business environment and is good at getting stuck.
more than four years ago, Wanda was still a company in crisis. "Many people are scared by the situation and dare not take the land. Only I said in the company that I want to do something big." At the order of Wang Jianlin, Wanda only robbed a dozen projects at the end of 28, and the price of land was surprisingly low. "It is impossible for a company to step on it step by step. Most of the time, it is on the average, but when you go up in a few key steps, you will distance yourself." He said so. After the round of regulation in 28, Wanda really surpassed many bigger companies in one fell swoop and gained more and more recognition from the government and industry.
Although in the eyes of many people, Wanda is good at leveraging the government, it has its own uniqueness in understanding and grasping the relationship between government and enterprises.
Wang Jianlin famously said, "Keep close to the government and stay away from politics". "Some people say that I don't deal with the government. Is it possible to ignore the government? You can't do it in America. " He admitted that the relationship between government and business in China is "really the most difficult and good". "Why do I have to make up my mind to study new products and innovations? I just want all the governments to come to me, so that I can get along easily. "
He is good at grasping the relationship with the government. The reason why he signed exclusive cooperation agreements with international celebrities is to prevent others from poaching and imitating. "For example, it's good to do a show here in Wuhan, but if the government near this place asks me to do one, isn't that competing with myself? But if I don't do it, they find Degong and Frick: Wanda won't give you 2 billion? I'll give you 2.5 billion yuan to earn 5 million yuan, so you can build one for me! If you do it completely, it will be rotten. "
Commercial real estate investment has always been complicated, but under the leadership of Wang Jianlin, Wanda has developed a strong system execution ability, and they are responsible for investment promotion and operation in wanda plaza. The rent collection rate in wanda plaza has maintained a world record for many years, reaching 99%. The land it operates can often become a new city center, which is self-evident to local governments. All these reveal the card wisdom of the richest man, Wang Jianlin.