Chinese people particularly like strategies and attach great importance to strategies. This is a national character formed by the early emergence of rationality in the Chinese people. It can be said that strategy is the true belief of the Chinese people. We will start talking about Chinese culture from strategy.

"Guiguzi" is a highly respected strategy book and a classic handed down from generation to generation full of mystery.

However, "Guiguzi" came into being during the Warring States Period, and originated during the time when a hundred schools of thought contended. Its ideas were weird and unreasonable, and it advocated attacking the mind for profit. Therefore, later generations of Confucian scholars such as Ouyang Xiu abandoned it and studied Guiguzi. Thought is a dangerous thing, and people at that time did not dare to risk the disapproval of the world, so there were very few research works left in the world.

Is the thought in "Guiguzi" really so unbearable?

I am fortunate that this book has been able to escape the flames of war and book burning and has been passed down from generation to generation. It allows us contemporary people to have the honor to see the elegance of "banned books". Its repeated circulation also proves that Guiguzi's thoughts are in line with social life. , has strong vitality.

The most authoritative annotation of "Guiguzi" comes from Tao Hongjing, but Tao's academic background is Lao-Zhuang philosophy, Ge Hong's Immortal Taoism, mixed with Confucian and Buddhist views, which is very different from Guiguzi, so Tao's annotations on Guiguzi are many The theory is taken out of context, the literary and scientific logic is unclear, the reference is unclear, and there are many fallacies. However, it is still an introductory reading of "Guiguzi". At least it opens the door for future generations to study Guiguzi's thoughts.

In contemporary times, almost no one seriously studies "Guiguzi". Most people just borrow a shell of "Guiguzi", or just act as a GOOGLE translator, or even try to explain the meaning of the text in a far-fetched way, grasping one or two words. He reluctantly explained it, and described Guiguzi's thoughts as essential oil, making it more mysterious and mysterious. He praised Guiguzi and also promoted himself, but in fact, the gold and jade on the outside were ruined.

Either because of insufficient understanding, or because of the eagerness to establish a theory and become famous, or because of the need to avoid obscurity, none of the surviving works has explained "Guiguzi" clearly!

What exactly is "Guiguzi" about? !

Let's first get to know the two great disciples of Guiguzi recorded in "Historical Records".

One is Su Qin, who promoted the unification of the six kingdoms and bears the seal of the six kingdoms; the other is Zhang Yi, who was sent to the Qin State by Su Qin as a spy, and then broke the alliance. They stirred up the current situation and turned everything upside down, but what did they do with it?

——It’s just a mouth and words that can always touch people’s hearts.

They were strategists during the Warring States Period, strategists among the nine elites, and well-known lobbyists who were both enviable and despised.

They practice lobbying, and their teacher is the originator of lobbying thought.

Therefore, "Guiguzi" is just a theoretical book about lobbying. It is a textbook for lobbyists. It talks about how to communicate with people, promote your own views, and influence other people's decisions.

Guiguzi talks about attacking the heart and expressing emotions, which may seem dark and dark, but it is an inevitable requirement for communication. It achieves the art of speech and brings practical results. Su and Qin united the six kingdoms, and the Qin State did not dare to leave Hangu Pass for fifteen years, which brought a rare era of peace to the people of the East.

The success and fame brought by lip service is indeed hateful, but this is not a reason to slander.

Don’t listen to those lies about using "Guiguzi" to speculate in stocks, tell fortunes, read Feng Shui, and maintain health.