How much to increase is determined by the outlets.
After ZTO Express announced the adjustment of express price on June 5438+00, Dayun Express announced the adjustment of express price on June 5438+0 1, which is the second express company to announce the adjustment of express price after entering the express season. YTO express officials responded that there will be no price increase in principle at present.
"After comprehensive consideration, I decided to adjust the express delivery price of the whole network. Due to the different cost structure rates in different places, the specific price adjustment range is reasonably adjusted by each outlet according to the local market and operating conditions. " The person in charge of ZTO Express said.
The person in charge of ZTO Express said that for a long time, the low price of express delivery has brought many adverse effects to the healthy development of the whole industry. Especially since this year, the express delivery industry has been affected by many factors such as rising transportation costs, rising labor costs and rising raw material prices, and the price contradiction has become increasingly prominent. If there is a problem in the network, it will directly affect the normal operation of "Double 1 1".
A person in charge of a courier company told reporters that the price increase is a price lever and a means to regulate market flow before the peak season. The announcement issued by the company's headquarters is mainly to convey a message to the market and needs the understanding of customers. Now the enterprises that raise prices are all in the form of franchise system. Whether to increase the price or not, outlets will set their own prices according to their own operating costs and market competition, and it is impossible to launch a clear price tag like SF Express and EMS.
Some first-class express outlets do not make money for three years.
"No one will do it without raising prices. You have to invest millions a year, and the profit is not even enough for loan interest. " Mr. Yang, the owner of a franchise outlet in Gansu, told reporters that many outlets have transferred their investments, and the outlets can still support them, and they will operate normally without making money.
This outlet operated by Mr. Yang belongs to the first-class outlet directly operated by the headquarters, which is relatively large. At present, there are 20,000 express mails entering and leaving Hong Kong every day. Since joining in 2009, 20 14 has basically been in a state of not making money.
It is not profitable to directly join the first-level outlets of the headquarters. What's the problem? Mr. Yang said that the service requirements are high and the delivery fee is low. Take the spare parts sent from Gansu to Beijing as an example. Before 20 14, it was 15 yuan, but now there are only 10 yuan and 8 yuan.
Some people complain that the price of raw materials such as cartons has risen, which has led to an increase in courier fees. Mr. Yang said that the cost of outlets includes shuttle bus fee, transportation fee and delivery fee. Packaging cartons account for about 30% of the cost of raw materials, which is not the main reason. In order to welcome the upcoming "double 1 1", Mr. Yang has to invest at least 500,000 yuan. "The factory building needs to be replaced, and the supporting facilities such as operation room and security monitoring should also be replaced." According to Mr. Yang's calculation, 65,438+0,000 square meters of factory buildings will be built this year. Rent a square meter of 20 yuan every month, and the annual rent will be 240,000. Because the annual express delivery increment is more than 50%, the factory will be changed every one and a half years to meet the operational needs.
In the express delivery industry, prices are divided into e-commerce prices and ordinary bulk prices. E-commerce companies often get very low prices because of the large number of pieces and centralized receiving places, while spare parts are relatively small, complicated to collect and often have high prices.
"E-commerce customers keep the price very low, and a ticket only earns a few cents. Before' double 1 1', the major customers increased by 1 yuan, and the parts at least increased by 2 yuan. " Mr. Yang has a firm attitude towards the price increase.
Looking forward to diversified products and high-quality services.
Insiders told reporters that although the price increase or not, the increase is determined by the outlets. In fact, there is still an adjustment mechanism within the enterprise. In order to cope with the coming "double 1 1" and ensure the more efficient operation of the enterprise, the enterprise headquarters has adjusted the cost of trunk transportation and distribution, and the cost pressure is transmitted to the following outlets layer by layer, which leads to the change of the cost structure of each outlet, and the increased cost of each outlet can only be compensated by price increase.
Some enterprises have played a "combination boxing" action. One is to adjust the express structure and increase the renewal fee. For example, in the past, within two kilograms, the courier fee was the base price 10 yuan plus 2 yuan renewal fee, but now it may become the base price 10 yuan plus 4 yuan renewal fee. The second is to adjust the distribution fees and other expenses, automobile transportation routes and subsidy policies in poor areas.
"No one has to do business at a loss, and the price increase is related to the competition in the local market. Express delivery wins by scale, and some economies are underdeveloped, but the express delivery fee is quite expensive. In some economically developed areas, the courier fee is cheaper. " Mr. Yang said that the same franchisees are also graded. At present, there are at least four levels, namely, provincial, prefecture-level, county-level, and then to areas below the county level. Downstream outlets have no independent financial transactions with the headquarters, and they are also the outlets with the greatest pressure.
The price of express delivery is determined by the market mechanism. Shao, an expert in China Post think tank, said that the price increase of express delivery will naturally have an impact on consumers. Whether it is timing or price increase, it must be tested by market game.
"Labor, raw materials, venues, etc. Are rising. It is impossible for express delivery to maintain costs and profits. " Zhao Guojun, a professor at Beijing University of Posts and Telecommunications, said that the price increase of express delivery is a normal market behavior and there is no need to be overly surprised. It is hoped that the appropriate price return will bring more products and higher quality services, and the sense of responsibility of enterprises will be stronger.
Price increase is allowed, but the service quality should be improved after the price increase.