Chapter 1:

I have read the book "Win and Lose" four times, and I took these notes today. Maybe reading before was really just a formality, and I also took notes after reading, but really I have experienced too little and understood too little. Although this book talks about a company's structure, management, personnel interactions and sales process. Through this book, I can see a person's life, mentality of doing things, respect for people, care for people, rewards for efforts, success or failure of efforts, and final victory or defeat. Among them, the four principles of grass are: the strong wind knows the strong grass, the good horse does not eat the grass that turns back, the rabbit does not eat the grass beside the nest, and there is no grass anywhere in the world. It also emphasizes the principles of life, the style of doing things, and your own mentality! The key is the story of the sales process;

Cui Long’s Six Styles of Sales;

1. Collect intelligence; "1. Develop insiders, 2. Collect intelligence, 3. Analyze intelligence, 4. Look for sales opportunities"

2. Establish relationships; "Do a good job with customers' internal personnel"

3. Dig demand; "Surface demand, real demand, potential demand 》

4. Competitive strategy; "You must guide customers' ideas to benefit yourself, know your own strengths and weaknesses, consolidate your strengths, eliminate weaknesses, and present value and competition analysis"

5. Earn commitment; "In other words, we will further understand the customer's negotiating position during the negotiation, and make mutual compromises, exchanges, and concessions to achieve the final solution of friendly cooperation between the two parties."

6. Follow-up service; "Understanding Customers’ feelings after use, solving unfinished work, achieving cooperation again and introducing others to cooperate with you”

Team building; a real team is based on integrity, which requires every team member to do the same Be fair and consistent, you cannot put your own interests above the team, and ignore the team for yourself. If everyone has their own agenda, the team will not be able to survive in the fierce competition, and the final result will inevitably be failure.

There are two dimensions in life; one is to enjoy the process, and the other is to pursue the results.

Chapter 2:

I didn’t read the parchment because of it, but I finished reading the novel "Win and Lose" during the winter vacation of my senior year.

The first time I learned about this novel was when I was listening to the radio in my senior year of high school. It was a story about storytelling, and after listening to it at that time, I decided to read it. , but I haven’t watched it yet. I finished reading it during the winter vacation, and I still have a lot of feelings.

This is a wonderful business war novel that can be used for sales training.

There are some people who make clever plans and use any means. In order to win orders, they are willing to give up everything. In order not to lose to their opponents, they would rather be bloodthirsty jackals. They are so addicted that they make you feel vivid. Head. In this novel, there is a wonderful interpretation of love competition and shopping mall competition, a perfect fusion of sales skills and wonderful stories, and a comprehensive insight into the truth behind big orders.

This is China’s first business war novel that can be used for training. It is the dragon-slaying sword for all sales staff. "Win and Lose" is indeed a wonderful business war novel for sales training. Every time the shopping mall competition is wonderfully interpreted, It makes my heart beat. A truly good book should keep readers entertained from beginning to end, but the ending of "Win and Lose" somewhat disappointed me. I felt that the author didn't have enough patience and was ultimately trapped by the plot he designed, which ended in an anticlimax. But a good book is a good book after all. At least I learned a lot of sales skills. As the introduction said, "Individuals and teams, abilities and methods, principles and flexibility, transactions and rules are all displayed in the most vivid way." In addition, , there are many emotional clips that made me cry. The main theme of the article: "Life is a process, the results are not important", take it out and encourage everyone.

There are three people who impressed me deeply in "Win and Lose": Zhou Rui, Luo Jia and Fang Wei, and Zhou Rui's sales trick "Six Dragon-Destroying Moves". There is no doubt that Zhou Rui is a successful manager. People are the most difficult to manage, but Zhou Rui did it. His communication skills, insight, and affinity make him a sales elite.