Resource-based
The resource-based development model refers to the development of sports tourism, such as skiing and sports museums, relying on advantageous resources such as natural resources, human resources, and folk characteristics. , dragon boat racing, etc. 1. "Tourism + Sports" development model The "Tourism + Sports" model refers to the development of sports tourism products based on tourism resources, that is, tourist sports, such as the Great Wall, the Yellow River, the Five Mountains, etc. The corresponding sports tourism products include mountain climbing, Rafting, forest hiking, etc. 2. The development model of "Sports + Tourism" The "Sports + Tourism" model refers to the development of sports tourism products based on sports resources, that is, sports tourism. On the one hand, it develops tourism products based on sports resources and is driven by sports activities. The development of tourism activities, on the other hand, uses sports events, festivals, etc. to attract more participants and viewers. Such as the Olympic Games, World Cup Football Tournament, etc. 3. Specialized sports tourism resource development model Specialized tourism resource development model refers to taking a certain sports tourism product as the development goal and developing sports tourism resources into the only tourist attraction. The tourist's travel purpose is to target the attraction. Come. Such as ski tourism, golf tourism, etc. 4. Combined sports tourism resource development model The combined sports tourism resource development model refers to the cooperation of sports with other resources in the form of ecological tourism, cultural tourism, etc., to carry out both sightseeing and sports activities. Such as fishing, etc. 5. Incidental sports tourism resource development model Incidental sports tourism resource development model refers to the incidental introduction of sports knowledge in general tourism activities, watching performances or participating in sports entertainment during the tour, such as wrestling, springboard, etc.
The sports tourism model is a tourism model based on a sports event. For example, sports events such as the Olympic Games, World Cup Football Tournament, and Asian Games. People often go to watch this event in order to witness it with their own eyes, and at the same time, they also spend money on tourism locally. For another example, a series of events such as NBA basketball games, F1 car racing, Super Rugby, Premier League, Wimbledon, etc. that are held regularly every year also attract many sports fans to watch and at the same time make local tourism purchases. In fact. In mature sports countries in Europe and the United States, there is a famous saying: "Owning an event is equivalent to owning a money printing press." This sentence fully proves the success of the sports tourism profit model.
As a new profit model, sports tourism will definitely become China’s new tourism profit growth point, and at the same time, there will be more and more new sports tourism projects.