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Out of favor "duck king" Can Zhou black duck makes a comeback?
I think we can make a comeback. We can still win back the market with good taste and correct marketing methods. Next, let's look at the story of the founder of Zhou Heiya.

Zhou Fuyu 1975 was born in a small mountain village in Chongqing. He graduated from a poor family primary school for 8 years. Then he began to farm. At that time, most people born in small mountain villages lived on farms all their lives. However, who wants to stay in this field all his life? /kloc-When he was 0/9 years old, Zhou Fuyu changed his name to "Zhou Peng", hoping that he could walk out of the mountains and fly high.

1996, Zhou Peng went to Wuhan Dajie Braised Duck Store to establish Braised Duck business together. After several historical periods from "strange duck" to "Zhou Ji black duck" and then to "Zhou Heiya", Zhou Pengjia finally created his own brand "Zhou Heiya" in Wuhan in recent ten years with its unique "spicy" taste and quality, with annual sales exceeding100000 yuan.

However, with the growth of business, Zhou Peng is also growing. Because of his lack of management experience, he realized that if an enterprise wants to be big, it must introduce professionals to do professional things. Since 2006, Zhou Peng has successively introduced, Du Hanwu, Hao and Hu Jiaqing into the core management team. Facts have proved that without the contribution of these five people, the rapid development in the next decade is impossible.

2006-20 16 is the second decade of Zhou Heiya. In the past ten years, Zhou Heiya has gradually explored a road of development, becoming one of the "three major pickled foods" (Zhou Heiya, Juewei Food (6035 17) and Huanghuangshang (002695)), and its products have moved from Wuhan to the whole country. The products not only completed the branding, standardization, scale and high-end from workshop production to industrial production, but also realized the leap from family business to modern enterprise, and were listed on the Hong Kong Stock Exchange on 20 1 16.