A century-old enterprise refers to an enterprise that has been operating for more than 1 years, operates with integrity, has unique products or services, and inherits excellent corporate culture. Although it has gone through a hundred years of vicissitudes, the name of the enterprise and the products or services it provides are still trusted and welcomed by consumers and customers.
The rule of a century-old enterprise's success is extremely simple, but simplicity does not mean easy. Tolstoy said in the opening remarks of anna karenine: All happy families are similar, and each unhappy family is unhappy in its own way. There are many similarities in the reasons for the success of a century-old enterprise, but the reasons for the failure of the enterprise are different. Only when enterprises are good at summing up experience, correcting mistakes and grasping laws can they move towards a farther future.
characteristics 1. adhere to honest and trustworthy management
integrity is the premise for an enterprise to establish a good business reputation. Honesty wins customers and keeps customers. On the road of life, kindness is the compass of the soul, so that enterprises will never lose their way. The world is a huge echo wall. How do you treat the world, the world will give back to you. Enterprises pay good faith, and the reward for enterprises is a bright future. More than 15 years ago, Meng Luochuan founded the world's first chain management model, Ruifuxiang.
sam walton, the founder of the American Wal-Mart Group, once said that the earliest inspiration for the establishment of Wal-Mart was an ancient firm in China, Ruifuxiang. In 19, a fire destroyed all the finances and accounts of Beijing Ruifuxiang Branch. Meng Luochuan, the owner of Ruifuxiang, posted a notice that all the money owed by our store to our customers would be returned and all the money owed by our customers would be written off.
our shop will never close. This sincere way of doing business has spread the name of Rui Fuxiang's integrity all over the country. Excellent enterprise quality wins trust, good service moves customers, and pays attention to credit to retain customers. Ruifuxiang has always adhered to the integrity management concept of "sincerity first, genuine goods, uncompromising prices, childlike innocence", which has made the century-old enterprise highly respected and enduring.
characteristics 2. independent well-known brands
brands are related to the image and popularity of enterprises. There is inherent business logic behind the success of every brand. For traditional brands, it is the result of time accumulation. Classic culture is an important support for development. For online celebrity brand, it is produced by consumption, and it will be irreplaceable only if it is at the forefront of fashion. Brand enhances the reputation of the enterprise.
many successful enterprises show that brand building is a powerful guarantee for enterprises to succeed. Historically, China has three national brands: tea, silk and ceramics. They went to the world through the Silk Road, swept the world, and had a wide reputation and international influence. China's time-honored brands inherit the heritage of traditional culture and ancient skills in the process of continuous innovation. Sichuan wine, Beijing-Shanghai dim sum and Guangdong herbal tea all have well-known time-honored brands, which represent the familiar hometown flavor and capture the hearts of consumers.
characteristics iii. strengthening innovation to drive development
innovation is the most important quality of enterprise management, and it is also the key for enterprises to climb the hill. Throughout history, innovation is the first driving force for the progress of human civilization and the decisive factor for the rise and fall of a country. All the good things in the world are created fruits. More than 1 years ago, Henry Ford, the founder of Ford Company, asked customers everywhere, what kind of better transportation do you need? Almost everyone's answer is that I want a faster horse.
Ford was the first to invent the assembly line for mass production of automobiles, which made automobiles a popular product and entered thousands of households. It not only changed the mode of industrial production, but also had a great impact on modern society and culture, thus establishing the unique position of Ford in history. Jobs said before his death that before the advent of iPhone, consumers didn't know what they wanted.
Today's era is the era of big data, and industries such as artificial intelligence, smart home and intelligent manufacturing are rising rapidly, creating unimaginable achievements. In 195s, China Double became an important link in China's equipment manufacturing industry chain.
however, enterprises never have to worry about what to produce, how much to produce, where the money comes from, who to sell the products to, and so on, just wait for the tasks assigned by their superiors. However, under the condition of market economy, great changes have taken place in the internal and external environment of enterprises.
Only by establishing a perfect modern enterprise system can we perceive and adapt to changes in time and make scientific adjustments. From China's double butterfly transformation, the state-owned machinery is reloaded, paying attention to the innovation of system and mechanism, continuously promoting the modernization of corporate governance system and governance capacity, and constantly developing new products and leading the market by virtue of core technologies and strong scientific research capabilities, thus pushing China's equipment manufacturing industry to the forefront of the world.
characteristics 4. pay attention to strategic management control
the direction determines the future of the enterprise, and the road determines the fate of the enterprise. Strategic management of the expected development of enterprises, answer which direction the enterprise will develop in the future, where the growth point is, and how to achieve growth. Direction is more important than effort. If the direction is wrong, it will run counter to it and all previous efforts will be wasted. In the traditional industrial era, the growth path and mode of enterprises are relatively easy to predict. The growth curve of enterprises is a smooth rise.
As long as enterprises choose what to do and what not to do, they choose between either/or, black and white. Entering the era of emerging industries, new science and technology have emerged and applied to industrial production, new production methods and management methods have emerged, emerging industrial products have been updated rapidly, and market demand has changed greatly, which shows the importance of formulating enterprise development strategies. Joel Ross, a famous American management scientist, famously said that an enterprise without strategy, like a ship without a rudder, will only turn around in the same place.
Only when the enterprise formulates its development strategy and makes clear its development direction can it be stable and far-reaching in the future. Only when the enterprise develops in the right direction and the growth mode is clear can it develop stably for a long time. BASF is one of the largest chemical enterprises in the world for more than a hundred years. In order to maintain the company's leading strategic position in the world, BASF released a brand-new strategy in ludwigshafen on November 2, 218, which defined the future development direction of BASF.
after a comprehensive analysis of the new situation of the global chemical industry, a brand-new strategy with the strategic goal of improving the core competitiveness of enterprises has been formulated. BASF concentrates its product structure on six business areas, identifies the market position of each business, clarifies its competitive advantages, optimizes its product mix, and establishes a high-performance organization that adapts to different competitive environments. Shougang Group has a history of more than 1 years.
Shougang group insists on solving various difficulties and problems faced by enterprises through development, scientifically determines the development strategy of the group, and defines the development direction of Shougang group. Shougang Group explores the construction of "2+6" business segments around two leading industries.
in the field of steel, improve industrial concentration, enhance core competitiveness, and build two business sectors, namely steel and mining resources. In the field of urban comprehensive service industry, to meet the requirements of the nature and functional orientation of the capital city, we will explore the construction of six business modules: urban infrastructure, energy conservation and environmental protection, health care, culture and sports, financial services and real estate.
characteristics 5. strengthen the management of compliance according to law
faced with the temptation of market interests, some business leaders only have interests in their eyes, but they have underestimated the "risk trap" under their feet and even turned a blind eye to the "open pit of risk". As a result, the interests of enterprises have not been obtained, but they are in crisis, and even the leaders of enterprises are in deep jail. Don't realize that risk is the biggest risk. As the saying goes, "suffering comes from carelessness, and disaster comes from subtlety."
In daily life, drizzle easily wets clothes. Because people are more alert when it rains heavily, those with umbrellas will open their umbrellas to keep out the rain, and those without umbrellas will run under the eaves to keep out the rain. But it's hard to feel the rain in Mao Mao, or it doesn't matter if you feel it. I think it's not enough to wet clothes. So I walked in the rain, and before I knew it, I got wet.
all kinds of risks of enterprises also start from the end. Business leaders' behavior, speech and manners, such as a gesture, a gesture, an expression and a word, are all like drizzle. If you don't attract attention, you will intentionally or unintentionally wet your clothes or other people's clothes. Wet other people's clothes, hurt other people's feelings, but also wet their own clothes, so that their lives suffer losses. Efforts should be made to solve the problems such as weak risk management awareness, imperfect internal control system and negligence in compliance, so that fear can survive and risk control can succeed.
characteristics six, carry forward the excellent corporate culture
corporate culture is a project of enterprise cohesion and vitality. The strength of the ship is in the sail, and the strength of the people is in the heart. Corporate culture is a solid support for enterprises to overcome difficulties and obstacles. Corporate culture is such a thing, sometimes invisible, but it can always be felt. It exists in every employee's values and behavior habits, and also in every decision of the enterprise.
corporate culture is full of philosophy, positive and rich in connotation, and it is the spiritual wealth created by enterprises, reflecting the mission, vision, purpose, spirit and style of enterprises. Spiritual wealth travels through time and space, and the cause of struggle is passed down from generation to generation. A generation has the mission of a generation, and a generation has the responsibility of a generation. The edification and transmission of enterprises from generation to generation has formed a distinctive corporate culture. The fuel of culture and the beacon of spirit guide enterprises to move forward firmly on the bright road.
if you strive for upward growth, you will surely succeed; Keep moving forward, and you will eventually meet something beautiful. Excellent corporate culture turns the spring breeze into rain and moistens things silently. Corporate culture infects, influences and inspires people with love and true feelings, and all employees strive for the same goal, working hard and lucky, hard but happy. Corporate culture should be the guarantee for the healthy development of enterprises, and become a powerful force to forge a new journey and struggle for a new era.