1. Theme of the convenience public welfare activity of “Caring for thousands of families and serving the community”

(1) Photo exhibition of traffic safety knowledge, on-site distribution of leaflets, on-site acceptance of mass consultation, traffic safety Safety knowledge survey.

Relevant units:

Traffic Police Detachment of xx District Public Security Bureau

Purpose of the activity:

Traffic safety work is an important part of the construction of community spiritual civilization It is of great significance to promote community security management, maintain community stability, and improve the traffic awareness and traffic legal concepts of community residents. Through in-depth and solid publicity, the broad masses of people can understand and master the basic laws of road traffic safety. knowledge, consciously implement and abide by road traffic safety laws and regulations, thereby conducive to maintaining road traffic order, preventing and reducing traffic accidents; conducive to protecting personal safety, protecting the property security and other legitimate rights and interests of citizens, legal persons and other organizations; conducive to improving Road traffic efficiency; it is conducive to promoting economic and social development, and strives to make the "Road Traffic Safety Law" a household name and deeply rooted in the hearts of the people, so as to achieve the goal of significant improvement in road traffic safety work.

Propaganda content:

Carrying out traffic safety into community health is to organize community residents to receive traffic safety education. When carrying out traffic safety publicity, we pay attention to the characteristics of community residents. We have upgraded the form of publicity. According to the characteristics of the residents in the community who are relatively well-off, have many private cars, and have relatively high tastes, we mainly adopt the form of photo exhibitions, which are relatively casual. During the exhibition, we interspersed questions and answers on traffic safety knowledge, and issued "Civilized Travel with You" "A series of brochures provide publicity and consultation on traffic safety regulations and policies, and improve the civilized quality and traffic safety awareness of district residents. This entertaining and educational form will definitely be welcomed by residents.

(2) Fire safety picture exhibition, on-site distribution of leaflets, on-site public consultation, fire equipment use drills, fire escape training, etc.

Relevant units:

Fire detachment of xx District Public Security Bureau

Purpose of the activity:

Launched with the theme of "Let's stay away from fire" Publicity, by carrying out this fire protection publicity work, we will further improve the fire safety quality of the people, improve the ability of the whole society to resist fires, stimulate people's interest in fire protection work, and use this to drive families and the entire society, thereby ensuring that the people live and work in peace and contentment, and protect social production order of life.

Propaganda content:

In terms of publicity content, we must adhere to the principles of being close to the masses, relevant to life, and close to reality, and popularize simple, easy-to-learn, and practical fire prevention, fire extinguishing, and escape methods to the masses. Basic knowledge of self-rescue and effectively improve the fire safety awareness and fire safety quality of the whole people. In community fire protection publicity work, we should focus on teaching residents knowledge about home fire prevention, floor escape and self-rescue, and the use of fire extinguishers, based on the characteristics of community home fires, and strengthen education and training for community property management departments and volunteer fire brigade.

(3) Anti-robbery and anti-theft picture exhibition, on-site distribution of leaflets, on-site consultation from the masses, etc.

Relevant units:

xx District Public Security Patrol Detachment

Purpose of the event:

The purpose is to show the society the strict discipline of the Zengcheng Police Force style, high fighting spirit and sophisticated equipment of the public security organs, demonstrating the people's police's ability, confidence and determination to combat crime and maintain social security and stability, comprehensively promote the development of standardized police work, and further embody the people's police's "strict law enforcement and enthusiastic service" It also promotes the image of being close to the people, caring for the people, and serving the people. At the same time, it promotes fire prevention and anti-theft knowledge to enhance the people's safety awareness.

Promotion content:

The theme of the event is "Police and citizens join hands to create peace." The activities mainly include three series: performances, exhibitions and consultations. Performances in the performance area include police music ensembles, police dog performances, demonstrations of different police uniforms, police-themed film and television song medleys, grappling and fighting performances, etc. In the exhibition consultation area, there are police motorcycles, fire trucks, explosive ordnance disposal vehicles, anti-riot vehicles, patrol cars and other equipment as well as various police uniforms on display. More than ten booths were set up by departments such as household affairs, public security, immigration, traffic police, fire protection, criminal police, patrol police, drug rehabilitation centers, etc., and displayed and distributed promotional materials, on-site consultation and other forms through text, pictures, computers, physical objects, etc. Promote police transparency, legal knowledge, etc. to district residents.

(4) The promotional brochure for the public welfare activities of “Caring for Thousands of Households and Services for Communities” was distributed free of charge to residents.

Relevant units:

Southeast Morning Post/Macallan Marketing Planning

(5) Brand culture display activities.

Relevant units:

Various brand operators

What has been confirmed so far are:

China Mobile Communications/Xuejin Beer/xx Electric Power Company/Longtoushan

(6) Southeast Morning Post community publicity activities.

Relevant units:

Southeast Morning News

2. Event process arrangement

(1) Event preview stage

1. "Southeast Morning Post" gave half a page of support one day in advance: listing the organizers, sponsors, co-organizers, and co-organizer communities

2. China Mobile SMS notification: 200,000 text messages during the event Inform residents of the form of the activity (gifts)

3. Poster support: Each community participating in the activity must post posters (4 pieces)

4. Banner support: Each community Hang two lines

(2) Activity entry stage

1. The staff will arrive at the destination community at 8:30 and complete the installation before 10:00.

2. The staff will start distributing the "Activity Brochure" (including raffle tickets) at 10:30, and registration will be held at the same time. The first two hundred owners to register will receive two bottles of Baker's beer (while supplies last).

3. Notify the lottery time (on-site prize Q&A can be considered), such as questions and answers interspersed with merchants’ knowledge, safety knowledge content and other questions. The lottery time is scheduled at 4 p.m.

4. Traffic safety, elimination knowledge picture exhibition and on-site consultation as well as fire extinguisher drills for fire protection.

5. On-site subscription for Southeast Morning News.

(3) Gift arrangement

A: Edible oil

B: Gasoline fuel card

C: Beer

E: Annual reports from Southeast Morning News

(4) Production of brochures for the “Care for Ten Thousand Households and Services into the Community” convenience public welfare activities

It is advertised as 32K, initially set as 20P, color printed on 105g coated paper, and the text on the inner pages is printed in monochrome on 75g offset paper. The content and layout are provided by Southeast Morning Post, and Sheng Sheng is responsible for printing.

3. Analysis of community value advantages

Crowd advantages: The ten communities involved are all high-end residential areas, and the residents are mainly political figures, business CEOs, senior managers, and white-collar workers Mainly, their income and culture are at the upper-middle level, they have strong spending power, pay attention to personal image, pay attention to life style, and like to try new things.

Publicity advantages: Publicity activities in the community are highly targeted, flexible in form, distinctive, long-lasting in influence, high in coverage, and low in price. Moreover, the community’s floating population is stable and it is easy to grasp the peak flow of people. period, it has the effect of mass communication.

IV. Event investment promotion part

(1) There will be a total of ten events, with a naming fee of 200,000 yuan, and the feedback items are as follows:

1 , grant the naming rights for this event

2. Independent page position of Southeast Morning News for ten days

3. All activities page of Southeast Morning News for ten days

4. 100 newspaper columns for 1 month

5. Naming and placement of event brochure

6. Event poster promotion

7. Venue (community ) Brand promotion

8. Prize-winning Q&A section of the event

9. SMS support

(2) Total *** ten events, co-organizer fees 100,000 yuan, the feedback items are as follows:

1. An independent page of Southeast Morning News for ten days

2. All activities page of Southeast Morning News for ten days

3. Brochure

4. Poster promotion

5. Venue (community) brand promotion

6. Prize-winning Q&A section of the event

7. SMS support

5. Media arrangements

1. Full follow-up coverage by xx TV station and Southeast Morning News;

2. On the Southeast Morning News webpage of this event Release;

3. Print event brochures to take home the event promotion content and brand culture;

4. Distribute promotional materials at the event site;

6. Personnel organization

The organizer will send personnel to take the lead, and personnel from the traffic police, fire department and Southeast Morning News system will form a special team to undertake the event to ensure the smooth progress of the event.

7. Expenses Arrangement

1. Event public relations costs

2. Pre-event publicity costs

3. Event implementation costs

p>

4. Public relations expenses

5. Other expenses

8. Conclusion

The community is the foundation of the city and the basis of our common life. 's home. Convenient public welfare activities are always a major event in community work and serve as a bridge and link between the community and all walks of life. Therefore, it will definitely receive widespread attention from leaders and all aspects of society.

Convenience activities will definitely receive strong support and assistance from manufacturers and organizations! Community convenience activities are a service activity that does practical things for the people and provides benefits to the people, and will definitely be welcomed by the majority of community residents. By going into the community to carry out convenience activities, it further increases the people's sense of identification with the community and enhances the connection between the community and residents; it also enhances the sense of responsibility of all units participating in this activity to serve residents, effectively promoting the further improvement of the community. and development.