Shi Yuzhu established a good personal image precisely because he adhered to the principle of good faith.
The most important thing about personal image is honesty. Image is not only a trademark, but also a sign of trust. To build a successful personal image, you must be absolutely reliable.
Reputation is the best image
In this era of self-reliance, you must be absolutely trustworthy if you want to be an efficient brand image person. This is as self-evident as an axiom.
People who value image dare to keep their promises and keep their words.
1835, Morgan became a shareholder of a small insurance company named "Ittner Fire", because the company didn't have to withdraw cash immediately, just signed its name on the shareholders' register. This is in line with Morgan's assumption that he can make a profit without cash.
Shortly after Morgan became a shareholder, a client insured by Ittner Fire Company caught fire. According to the regulations, if you pay in full, the insurance company will go bankrupt. One by one, the shareholders panicked and demanded to withdraw their shares.
After careful consideration, Morgan thinks his reputation is more important than money. He raised money everywhere to sell his house and bought shares of all shareholders who asked to withdraw their shares at a low price. Then he pays the insured customer in full.
After this incident, Ittner insurance company became a guarantee of credibility.
Penniless Morgan became the boss of an insurance company, but the insurance company was on the verge of bankruptcy. In desperation, he advertised that customers who went to Ittner Fire Insurance Company for insurance would be charged twice the insurance premium. Unexpectedly, customers soon swarmed in. In many people's minds, Ittner is the most reputable insurance company, which makes it more popular than many famous big insurance companies. Since then, Ittner Fire Insurance Company has sprung up.
Years later, Morgan's company has become the master of Wall Street. At that time, Mr Morgan was the founder of American billionaire Morgan family. In fact, it is not just a fire that makes the Morgan family successful, but a reputation that is more valuable than money.
Franklin said two words of wisdom in his letter of advice to a young businessman: "Time is money" and "reputation is money". Now many people are familiar with the former sentence, but some people don't agree with the latter sentence. In fact, in interpersonal communication and * * *, rules and order are often observed by keeping promises. Honesty is a necessary condition and inherent requirement of market economy, and it is also a contract economy in a sense. In the operation chain of market economy, no matter production, exchange, distribution or consumption, any link is inseparable from credit.
The foundation of market economy is reputation economy, and reputation is the best image.
Enterprises without credibility are not good enterprises, users without credibility are not good users, suppliers without credibility are not good partners, and employees without credibility are not good employees.
Deception is bad for a person's image.
Honesty is the requirement of society, honesty is a virtue and the best image. However, we still see a lot of deception and deception in society, and hear a lot of corruption, bribery and kidnapping; Looking around the world, we also find that many large multinational groups, such as Enron and WorldCom, have gone bankrupt because of dishonesty in making false accounts, many senior officials have been punished by party discipline and state law for their dishonesty, and many people have even been unable to obtain housing loans because of small amounts of dishonesty. ...
In the final analysis, this short-sighted behavior is at the expense of losing personal brand.
During the Warring States Period, Ji Ran, Yu Fu and Fan Li were teachers, who were very good businessmen and famous. Unwilling to endure hardships, he went to Ji Ran for advice on getting rich, and Ji Ran taught him the techniques of planting sumac trees.
At that time, lacquerware sold well. You can make a fortune if you master the technique of planting lacquer trees.
After finishing his studies, Yu Fu planted lacquer trees for three years and harvested hundreds of welcome lacquers, which was enough for him to make a fortune. He is going to transport these lacquerware to the State of Wu for sale.
At that time, paint was a tight commodity in Wu. When the news reached the State of Wu, the middleman of the State of Wu was very excited and rushed all the way to the suburbs to arrange accommodation for him. Seeing that Yufu's painting is top grade, it's better to buy it with gold coins in a few days.
Who knows, as soon as the middleman left, Yufu put the prepared lacquer leaf paste into the good paint in an attempt to deceive others into profiteering.
As soon as the appointed date arrived, Wu's middleman saw that the lacquer seal was new, so he became suspicious and didn't make a deal immediately. After 20 days, these adulterated paints began to deteriorate and could not be used, so the merchants did not want them.
Yu Dafu could not return to China, so he had to beg in the State of Wu, and finally died in the State of Wu.
As a student in Ji Ran, Yu Fu already has a good personal brand.
If Yu Fu did business honestly and didn't cheat, why did he end up like this?
In reality, not many people are often cheated, and customers are the smartest and fairest. As long as he feels cheated by you, he will stay away from you in the future, and he will tell everyone he knows about the cheating. The result must be that no one trusts you anymore and no one wants to deal with you. When a person doesn't talk about honesty, he completely loses his personal brand, so his career can't be strong, big or good anyway.
Establish your credit image
How to establish and improve the social credit system is a problem that the people are most concerned about and the society urgently needs to solve. After all, the market economy is a credit economy. In the environment of market economy, credit is the premise of self-cultivation, keeping the family in order, governing the country and leveling the world. The government needs credit, enterprises need credit, and individuals also need credit. A society without credit is a society without hope. There is an old saying: "It goes without saying that you are at a loss." Today, it seems that just keeping promises is not enough. We need to do more to establish the credit system of the whole society, starting with everyone.
Credit is the trust that people can fulfill their agreements in communication, and it is a measure of a person's personality and quality. A person's reputation will affect his position, image and prestige in communication.
Li Ka-shing is the richest man in Hong Kong, and his success cannot be separated from keeping his promise. Talking about his success, he said: "The most important thing in life is to keep your promise. Even if I have ten times as much money now, I can't cope with so many businesses. I took the initiative to find you. These are the results of keeping promises. "
Whether it is a big company or a small company, whether it is a big boss or an ordinary person, reputation is the foundation of survival and development.
Credit is priceless. Economic losses can be earned back later; And the loss of credibility is irreparable.
Commercial times pays more and more attention to credit, and relying on credit to retain customers has become a common tactic for many enterprises.
If enterprises want to build brands, individuals also need to build their own brands.
When a salesman selling transformers was a rookie, he finally found a project, but the products required by customers were far from those of his own company, but the customers were not clear. The salesman didn't take concealment measures because the other party didn't know, but explained the facts to the customer and recommended a competitor's product. At that time, many people thought that salesmen were too "stupid". But now, that customer has become one of his most important customers, and the annual purchase amount is more than 2 million yuan. Obviously, this salesman has established a good personal credit in the eyes of customers.
For your colleagues, shareholders or the general public, you can also choose the appropriate way to establish your own personal credit. We often say that "it's not difficult to borrow again if you borrow" and "it's only natural to pay back debts", all of which are the same.
Don't underestimate the influence of the people around you. Through their word of mouth, whether your personal credit is good or bad will spread quickly.
Creating personal credit is not always aimed at people other than their own customers or enterprises, but also their own enterprises. Personal credit to the enterprise is mainly manifested in: whether the individual has really fulfilled his commitment to the enterprise, for example, at the beginning of the year, he promised to increase the sales of enterprise products, expand market share, enhance brand image and so on. Creating personal credit is of great significance to individuals. A person with credit can be recognized by others and appreciated by enterprises quickly, and it is easy to obtain a lot of social resources, which is convenient for him to exert his intelligence and realize the value of life.